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Home › Categories › Email Marketing

Email Marketing Software, Compared: Verified 2026 Pricing

Bill BelcaminoBy Bill Belcamino · Last updated September 18, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team

Side-by-side pricing for Mailchimp, Klaviyo, Constant Contact and ActiveCampaign: entry price, free plan, how each vendor bills for AI, and the date we last checked each figure against the vendor’s own pricing page.

Email Marketing Software, ComparedVerified Sep 18, 2026

Quick answer

  • Lowest published entry price: Constant Contact — From $12/mo (500 contacts).
  • Free plans: Mailchimp (250 contacts / 500 sends per month); Klaviyo (250 active profiles / 500 emails + $5 of SMS/MMS credit per month).

Email Marketing pricing at a glance

Every row links to the comparison where the figure was verified and to the vendor’s pricing page.

ToolEntry priceFree planAI billingG2 ratingVerifiedSource
MailchimpFrom $13/mo250 contacts / 500 sends per month—4.3 / 512,987 reviewsSeptember 18, 2026in Mailchimp vs Constant ContactVendor pricing ↗
KlaviyoFrom $20/mo250 active profiles / 500 emails + $5 of SMS/MMS credit per month—4.6 / 51,361 reviewsAugust 11, 2026in Mailchimp vs KlaviyoVendor pricing ↗
Constant ContactFrom $12/mo (500 contacts)No free plan — 30-day free trial (100 sends)——September 18, 2026in Mailchimp vs Constant ContactVendor pricing ↗
ActiveCampaignFrom $15/mo (1,000 contacts)No free plan — trial available—4.4 / 515,000 reviewsSeptember 14, 2026in ActiveCampaign vs HubSpotVendor pricing ↗

Head-to-head comparisons

Mailchimp vs Constant ContactUpdated September 18, 2026Mailchimp vs KlaviyoUpdated August 11, 2026

Switching guides

Constant Contact to MailchimpSwitching guideKlaviyo to MailchimpSwitching guideMailchimp to Constant ContactSwitching guideMailchimp to KlaviyoSwitching guide

Frequently asked questions

Which email marketing tool is cheapest?

Of the 4 email marketing tools HelpCompare tracks, the lowest published entry price belongs to Constant Contact (From $12/mo (500 contacts), verified September 18, 2026). Entry prices are the cheapest paid tier each vendor publishes; the right answer at your team size depends on seat minimums and add-ons, which each head-to-head comparison breaks down.

Which email marketing tools have a free plan?

Free plans: Mailchimp (250 contacts / 500 sends per month); Klaviyo (250 active profiles / 500 emails + $5 of SMS/MMS credit per month).

Where does this pricing data come from?

Every figure was recorded from the vendor's own pricing page during research for a HelpCompare comparison, and is dated. The most recent check in this category was September 18, 2026. Nothing is estimated: where a vendor publishes no price, we say so. The full dataset is free to reuse under CC BY 4.0 at helpcompare.com/data/.

Sources

Figures come from each vendor’s pricing page, recorded on the date shown. Download the full dataset from Open Data (JSON and CSV, CC BY 4.0).

Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Bill has worked in software and digital marketing for more than 20 years. He spent nine years as an engineer at HP, served as COO scaling a platform past 200,000 users, and ran Google’s $70M/year search syndication partnership at Alot.com. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 18, 2026. No paid sponsorships, no affiliate commissions.

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