Security, offline and access rules that differ between Klaviyo and Mailchimp. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: Klaviyo, Mailchimp.
You have single sign-on in Klaviyo but we found none documented for Mailchimp. Plan how people will sign in, and how you will remove leavers, before cut-over.
Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data
MARKETING AUTOMATION · MIGRATION GUIDE
Switching from Klaviyo to Mailchimp
Moving from Klaviyo to Mailchimp means exporting your profiles and list data manually, since Mailchimp has no dedicated Klaviyo connector the way Klaviyo has one for Mailchimp.
Quick verdict: This move mostly makes sense for cost reasons – smaller or non-ecommerce teams downsizing from Klaviyo’s active-profile pricing to Mailchimp’s cheaper entry tiers – but you’ll lose flow logic and revenue-attribution reporting in the process.
Why teams switch from Klaviyo to Mailchimp
Lower cost at smaller list sizes
For non-ecommerce senders or smaller lists, Mailchimp’s Essentials and Standard tiers are generally cheaper than Klaviyo’s equivalent active-profile pricing.
Simpler interface for non-technical teams
Mailchimp’s campaign and automation builders are widely considered easier to pick up for marketers who don’t need Klaviyo’s deeper conditional logic.
Broader all-in-one marketing toolkit
Mailchimp bundles landing pages, social ads, and a built-in CRM-lite layer that some teams prefer over stitching together point tools around Klaviyo.
Estimate the real hidden cost of moving from Klaviyo to Mailchimp, not just the subscription price.
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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.
How to migrate your data
There’s no native Klaviyo-to-Mailchimp sync, so this migration is a manual export/import process from the Klaviyo side.
Step
What happens
1Export your Klaviyo profiles
From Klaviyo’s Lists & Segments, export each list or segment you want to keep as a CSV of profile data.
2Export engagement and consent data
Pull subscription status and consent timestamps as well, since Mailchimp requires clear opt-in records for compliance.
3Create matching audiences in Mailchimp
Set up corresponding audiences in Mailchimp and import the CSVs, mapping fields like email, name, and custom properties.
4Rebuild segments as Mailchimp tags or groups
Klaviyo segments don’t map directly to Mailchimp, so recreate your key segments manually using Mailchimp’s tags, groups, or conditional segments.
5Recreate flows as Mailchimp automations
Manually rebuild each Klaviyo flow (welcome series, abandoned cart, post-purchase) as a Mailchimp customer journey, since flow logic does not export or import.
6Update store integrations and signup forms
Reconnect your ecommerce platform to Mailchimp and repoint website signup forms before disconnecting Klaviyo.
What Mailchimp’s importer doesn’t handle: Flows, segments built on behavioral logic, and email templates all need to be rebuilt by hand in Mailchimp – CSV export/import only carries over static profile data, not the automation or targeting logic behind it.
Pricing during the transition
Mailchimp Essentials costs less than the Klaviyo Email plan at 500 and 1,000 contacts, which is often the main driver for this switch.
Plan
Klaviyo
Mailchimp
Free plan
$0 (up to 250 profiles, Klaviyo)
$0 (up to 250 contacts, Mailchimp)
Entry paid tier (500 contacts)
Email: $20/month (251 to 500 active profiles)
Essentials: $13/month (up to 500 contacts)
Mid tier (1,000 contacts)
Email: $30/month (501 to 1,000 active profiles)
Standard: $45/month (501 to 1,500 contacts; Essentials is $26.50/month at this size)
Mailchimp’s Standard and Premium tiers add per-contact costs at scale too, so re-check pricing at your specific list size before assuming Mailchimp stays cheaper as you grow; figures reflect list pricing as of September 2026.
Feature-parity checklist
Klaviyo leads on ecommerce data and branching flows; Mailchimp offers a simpler builder for general email marketing.
No – unlike Klaviyo’s built-in Mailchimp sync, Mailchimp has no dedicated Klaviyo connector, so this is a manual CSV export/import migration.
Will my Klaviyo flows work in Mailchimp?
No, flow logic doesn’t transfer at all – you’ll need to manually recreate each automation as a Mailchimp customer journey.
What happens to my Klaviyo segments?
Behavioral segments don’t export as logic, only as static snapshots of who’s currently in them, so you’ll need to rebuild the underlying rules in Mailchimp.
Why would someone downgrade from Klaviyo to Mailchimp?
Usually cost – Mailchimp tends to be cheaper for smaller lists or teams that don’t need Klaviyo’s ecommerce-specific behavioral targeting.
Can I keep both tools running during the switch?
Yes, and it’s recommended – run Mailchimp in parallel for a full send cycle before cancelling Klaviyo so you can confirm deliverability and automations are working.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.
Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.
“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”
Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.
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