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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from HubSpot to Klaviyo

Neither tool imports the other automatically. Contacts move by CSV export/import; store-event history reconnects separately once your e-commerce platform is linked to Klaviyo.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from HubSpot to KlaviyoVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: What does it take to move a store's email from HubSpot to Klaviyo?

A CSV and a rebuild: Klaviyo doesn't import HubSpot data, so contacts leave as a CSV export and every abandoned-cart, welcome and post-purchase flow gets rebuilt by hand.

You also give up HubSpot's shared CRM, and Klaviyo has no equivalent, so any deal or service history you still use needs a separate home before you cancel. Don't pour the whole export in, either: leave out hard bounces and long-dormant contacts, and make sure every unsubscribe stays unsubscribed. I built a 35,000-subscriber list with my own money, and a new sending setup that blasts the full list in its first week looks like a spammer to mailbox providers. Mail your most engaged buyers first, widen over a few weeks while you watch bounces and complaints, and keep HubSpot live until one real Klaviyo campaign has landed cleanly.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from HubSpot to Klaviyo

    Native Shopify sync

    Purchase and browsing events sync automatically.

    Revenue attribution

    Built into every flow and send.

    Not seat-limited

    Pay for profile volume, not headcount.

    How the migration actually works

    You lose HubSpot’s shared CRM record across marketing, sales and service — Klaviyo has no CRM equivalent.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Klaviyo accountCreate your Klaviyo account and connect your store to sync existing customer and order data.
    3Rebuild flows in Klaviyo’s flow builderRecreate abandoned-cart, welcome and post-purchase flows using Klaviyo’s flow builder, tied to your synced store events.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    HubSpot’s unified CRM and cross-Hub automation have no Klaviyo equivalent — keep a separate CRM if you relied on it.

    Pricing side by side

    PlanHubSpotKlaviyo
    Pricing basisPer seatPer active-profile tier
    Entry priceStarter $20/seat/mo (standing)Email $20/mo (500 profiles)
    CRMFull CRM shared across HubsNone — event/profile data only
    Invoicing/paymentsNot on Marketing Hub StarterNot offered

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityHubSpotKlaviyo
    CRMFull CRM shared across HubsNone
    Revenue attributionNot coreBuilt in
    Price$20/seat/mo$20/mo (500 profiles)
    Built forGeneral businessE-commerce

    Going the other direction, or want the full comparison first?

    Read the HubSpot vs Klaviyo comparison Switching from Klaviyo to HubSpot instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between HubSpot and Klaviyo. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: HubSpot, Klaviyo.

    What changesHubSpot (today)Klaviyo (after)
    ISO/IEC 27001Not publishedCertifiedsource
    Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourceISO/IEC 27017, PCI DSSsource
    HIPAA (BAA)BAA availableEnterprisesourceNot supportedsource
    Single sign-on (SAML/OIDC)YesProfessionalsourceYesPaid planssource
    SCIM user provisioningYesProfessionalsourceYesPaid planssource
    Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: Mandatory on all paid plans; Owner can require it on free accountssource
    Admin audit logYesStartersourceYessource
    Data residency choicesUS, EU, Canada, AustraliaStartersourceUS onlysource
    EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceEncrypted at rest and in transit ('strong encryption'; algorithm not stated)source
    Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceNot documented
    Desktop appsBrowser onlysourceNot published
    Mobile appsiOS, AndroidsourceNot published
    Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
    IP allowlistingYesStartersourceNot published
    Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceNot published
    Editorial assessment

    Before you cut over

    • Set up single sign-on in Klaviyo on Paid plans before you invite the team, so accounts are created through your identity provider rather than by hand.
    • People who rely on HubSpot offline will lose that: Klaviyo doesn’t document an offline mode. Tell field and travelling staff before the switch.
    • If you restrict HubSpot to office or VPN IP addresses today, check how you will enforce the same rule in Klaviyo; we found no IP allowlisting documented.
    • HubSpot offers a HIPAA BAA; we found none for Klaviyo. Don’t move protected health information until that is settled.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Klaviyo import HubSpot data?

    No. Export contacts as CSV and connect your store to sync event data separately.

    Will it cost more?

    Depends on seats vs. list size — the entry tiers are the same $20, but they scale on different dimensions.

    Do I lose CRM features?

    Yes, Klaviyo has no CRM — keep a separate CRM if you relied on HubSpot’s shared contact and deal records.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    HubSpotPricing, free plan, AI cost & every comparison›KlaviyoPricing, free plan, AI cost & every comparison›
    HubSpot vs KlaviyoHead-to-head comparisonAttio vs HubSpotHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparison
    Klaviyo to HubSpotSwitching guideAttio to HubSpotSwitching guideHubSpot to AttioSwitching guideActiveCampaign to HubSpotSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from HubSpot to Klaviyo”, helpcompare.com/hubspot-to-klaviyo-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

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    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill