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What every guide covers
What transfers, and what doesn’tThe vendor’s own import path, step by step, plus the data you will rebuild by hand. Switching cost estimatorAn adjustable estimate of the hidden labor, cleanup and retraining cost, with its assumptions shown.
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Original research
The B2B SaaS Sticker Shock IndexCheapest published entry price in 18 categories, ranked.The AI TaxHow 19 AI features are actually billed: bundled, add-on or metered.The Real Cost of a 10-Person Startup StackThree software stacks priced at published entry prices.
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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from HubSpot to Klaviyo

Neither tool imports the other automatically. Contacts move by CSV export/import; store-event history reconnects separately once your e-commerce platform is linked to Klaviyo.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from HubSpot to KlaviyoVerified Sep 23, 2026

Quick verdict: Move to Klaviyo if you run an e-commerce store and want native purchase-event sync and revenue attribution, features HubSpot does not build around.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from HubSpot to Klaviyo

    Native Shopify sync

    Purchase and browsing events sync automatically.

    Revenue attribution

    Built into every flow and send.

    Not seat-limited

    Pay for profile volume, not headcount.

    How the migration actually works

    You lose HubSpot’s shared CRM record across marketing, sales and service — Klaviyo has no CRM equivalent.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Klaviyo accountCreate your Klaviyo account and connect your store to sync existing customer and order data.
    3Rebuild flows in Klaviyo’s flow builderRecreate abandoned-cart, welcome and post-purchase flows using Klaviyo’s flow builder, tied to your synced store events.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    HubSpot’s unified CRM and cross-Hub automation have no Klaviyo equivalent — keep a separate CRM if you relied on it.

    Pricing side by side

    PlanHubSpotKlaviyo
    Pricing basisPer seatPer active-profile tier
    Entry priceStarter $20/seat/mo (standing)Email $20/mo (500 profiles)
    CRMFull CRM shared across HubsNone — event/profile data only
    Invoicing/paymentsNot on Marketing Hub StarterNot offered

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityHubSpotKlaviyo
    CRMFull CRM shared across HubsNone
    Revenue attributionNot coreBuilt in
    Price$20/seat/mo$20/mo (500 profiles)
    Built forGeneral businessE-commerce

    Going the other direction, or want the full comparison first?

    Read the HubSpot vs Klaviyo comparison Switching from Klaviyo to HubSpot instead?

    Frequently Asked Questions

    Does Klaviyo import HubSpot data?

    No. Export contacts as CSV and connect your store to sync event data separately.

    Will it cost more?

    Depends on seats vs. list size — the entry tiers are the same $20, but they scale on different dimensions.

    Do I lose CRM features?

    Yes, Klaviyo has no CRM — keep a separate CRM if you relied on HubSpot’s shared contact and deal records.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    HubSpotPricing, free plan, AI cost & every comparison›KlaviyoPricing, free plan, AI cost & every comparison›
    HubSpot vs KlaviyoHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparisonKeap vs KlaviyoHead-to-head comparisonHubSpot vs Zoho CRMHead-to-head comparison
    Klaviyo to HubSpotSwitching guideActiveCampaign to HubSpotSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to GoHighLevelSwitching guideHubSpot to KeapSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Start with the job

    Guides for the jobs this software does

    Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.

    Get more leads and customersAutomate follow-ups and nurture campaignsSend a newsletter or email campaignSchedule social media postsBuild an email listSend text messages to customersBuild landing pagesCollect forms and surveysAll 50 job guides
    Need sign-off?

    Turn this into a one-page decision brief

    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

    Build a decision brief

    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.113 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.226 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill