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CRM PLATFORMS · MIGRATION GUIDE

Switching from Attio to HubSpot

HubSpot has no Attio importer, so you export from Attio to CSV and import the files into HubSpot. Here is what comes out of Attio and what stays behind.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 27, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Attio to HubSpotVerified Sep 27, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: What gets lost when a team moves from Attio to HubSpot?

Mostly your email history: HubSpot has no Attio importer and Attio says emails cannot be exported, so this is a CSV job and inboxes start fresh in HubSpot.

The workspace export covers lists, companies, people, custom objects, notes, tasks, comments and files, but enriched cells export blank from views, and meetings and call recordings need the Attio API. The payoff is a lower seat price, $20 on HubSpot Starter against $35 a user on Attio Plus annual. Import companies first, then contacts and deals, and keep each record's email and company domain in the files, because those are the keys that let associations and duplicate checks line up in the new system. Since the conversations won't come across, have each rep write the last contact date and next step onto their open deals before the export, so nobody walks into a live deal cold. Run the export before you downgrade anything, because it's admin-only.

My read of the verified data on this page, checked against vendor sources on September 27, 2026. Disagree or spot an error? Tell Bill

Heads up: HubSpot lists a limited-time, new-customer promo of $7 a seat for Starter. This guide uses the $20 a seat standing price.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Attio to HubSpot

    Lower seat price

    HubSpot Starter is $20 a seat at its standing price, against Attio Plus at $35 a user annual.

    One suite

    Marketing, sales and service tools from one vendor.

    Free CRM

    Up to 2 users, no card required.

    How the migration actually works

    Export everything before you downgrade or cancel Attio; workspace exports are admin-only.

    StepWhat you do
    1Export the workspace from AttioAs an admin, open Workspace settings, General, and click Start new export. It covers lists, companies, people, custom objects, notes, tasks, comments and files.
    2Export key views tooFrom any list or view use Import / Export, Export view as CSV to get the exact columns you use. Enriched cells export blank, so keep only data you entered.
    3Set up HubSpotStart on the free CRM (up to 2 users) or Starter at $20 a seat, and create the properties your Attio attributes need.
    4Import companies, then contacts and dealsUse HubSpot’s import for companies, contacts, deals, tickets and custom objects. Importing association labels needs Professional or Enterprise.
    5Reconnect email and rebuild automationsConnect inboxes in HubSpot and rebuild workflows and reports by hand.
    6Cancel AttioOnce records are checked in HubSpot, cancel Attio at the end of its billing term.

    What this path doesn’t do for you:

    Attio says emails cannot be exported; meetings and call recordings need the Attio API. Enriched data exports blank from views. Attio objects with no HubSpot equivalent need HubSpot custom objects, which this page does not price.

    Pricing side by side

    PlanAttioHubSpot
    Pricing basisPer userPer seat
    Free planUp to 3 seats, 50,000 recordsFree CRM, up to 2 users
    Entry paidPlus $35/user/mo annual, $44 monthlyStarter $20/seat/mo standing price
    Next tierPro $79/user/mo annual, $99 monthlySee vendor pricing page

    US list prices checked on each vendor’s pricing page on September 27, 2026. Prices for tools HelpCompare already covers reuse their verified listings.

    Feature parity check

    CapabilityAttioHubSpot
    Direct importerNone to HubSpotNone from Attio (CSV only)
    ExportWorkspace CSV export, admins onlyCSV, XLSX, XLS
    Free plan3 seats, 50,000 records2 users

    Going the other direction, or want the full comparison first?

    Read the Attio vs HubSpot comparison Switching from HubSpot to Attio instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Attio and HubSpot. Rows where both tools are the same are left out; the full side-by-side is on each tool’s page: Attio, HubSpot.

    What changesAttio (today)HubSpot (after)
    SOC 2 reportNot publishedSOC 2 Type IIsource
    ISO/IEC 27001CertifiedsourceNot published
    Other certificationsNot publishedSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource
    HIPAA (BAA)Not publishedBAA availableEnterprisesource
    GDPR data processing agreementNot publishedDPA offeredsource
    Single sign-on (SAML/OIDC)YesEnterprisesourceYesProfessionalsource
    SCIM user provisioningYesEnterprisesourceYesProfessionalsource
    Two-factor authenticationNot publishedYesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource
    Admin audit logNot publishedYesStartersource
    Data residency choicesNot publishedUS, EU, Canada, AustraliaStartersource
    EncryptionNot publishedAES-256 at rest; TLS 1.2 or 1.3 in transitsource
    Offline modeNot documentedPartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source
    Desktop appsNot publishedBrowser onlysource
    Mobile appsNot publishediOS, Androidsource
    Offline limits—Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource
    IP allowlistingNot publishedYesStartersource
    Device & session controlsNot publishedYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source
    Editorial assessment

    Before you cut over

    • Set up single sign-on in HubSpot on Professional before you invite the team, so accounts are created through your identity provider rather than by hand.
    • HubSpot adds offline access (partial): install the mobile app for staff who work on the move.

    Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Can I export everything from Attio?

    Most of it: a workspace export covers lists, records, custom objects, notes, tasks, comments and files. Emails cannot be exported, and meetings and call recordings need the API.

    Does HubSpot import from Attio directly?

    No. Import Attio’s CSV files through HubSpot’s standard import.

    Will HubSpot cost less?

    At the entry tier, yes: Starter is $20 a seat standing price against Attio Plus at $35 a user annual.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    AttioPricing, free plan, AI cost & every comparison›HubSpotPricing, free plan, AI cost & every comparison›
    Attio vs HubSpotHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs KlaviyoHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparison
    HubSpot to AttioSwitching guideActiveCampaign to HubSpotSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to GoHighLevelSwitching guideHubSpot to KeapSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

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    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.116 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 27, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill