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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from HubSpot to Keap

Keap’s implementation packages include data import and migration services for a fee — one of the more supported paths in this category, though it typically costs extra.

Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: How do you move from HubSpot to Keap without hurting email deliverability?

Pay for help with the data and own the email part yourself: Keap's implementation packages include import and migration services for a fee, but automations and sequences are rebuilt by hand.

Keap is $299/mo flat with 2 users and $39/mo per extra user, likely more than a small team paid on HubSpot, though it adds invoicing, payments and scheduling. The bigger risk in any email platform move is your sender reputation. Authenticate your sending domain in Keap before the first campaign, clear out bounced and long-inactive contacts before import, and send the first few campaigns only to people who engaged recently, because mailbox providers judge a new sending setup by how its first messages are received. I built a 35,000-subscriber list with my own money, and a sloppy first blast from a new system is the fastest route to the spam folder. Keep HubSpot until a real send has landed well.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from HubSpot to Keap

    Invoicing and payments included

    A feature HubSpot Starter does not offer.

    Appointment scheduling

    Built in.

    One flat price

    Covers CRM, marketing, sales and commerce together.

    How the migration actually works

    You lose HubSpot’s free plan and its deeper cross-Hub automation and AI ecosystem — Keap’s $299/mo has no free tier.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Keap accountCreate your Keap account; its implementation package includes data import and migration services.
    3Set up your pipeline, invoicing and schedulingConfigure Keap’s sales pipeline, invoicing, checkout forms and appointment scheduling alongside its marketing automation.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    HubSpot’s free plan and its broader Breeze AI/reporting ecosystem have no Keap equivalent — expect a simpler but more operationally complete platform in exchange.

    Pricing side by side

    PlanHubSpotKeap
    Pricing basisPer seatFlat, 2 users included
    Entry priceStarter $20/seat/mo (standing)$299/mo ($39/mo per extra user)
    CRMFull CRM shared across HubsIncluded
    Invoicing/paymentsNot on Marketing Hub StarterIncluded

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityHubSpotKeap
    Invoicing/paymentsNot on StarterIncluded
    CRMFull CRM shared across HubsIncluded
    Price$20/seat/mo$299/mo (2 users)
    Free plan2 usersNone, trial only

    Going the other direction, or want the full comparison first?

    Read the HubSpot vs Keap comparison Switching from Keap to HubSpot instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between HubSpot and Keap. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: HubSpot, Keap.

    What changesHubSpot (today)Keap (after)
    SOC 2 reportSOC 2 Type IIsourceNot published
    Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourcePCI DSSsource
    HIPAA (BAA)BAA availableEnterprisesourceBAA availablesource
    Single sign-on (SAML/OIDC)YesProfessionalsourceNot published
    SCIM user provisioningYesProfessionalsourceNot published
    Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: All plans (2FA mandatory for every user)source
    Admin audit logYesStartersourceNot published
    Data residency choicesUS, EU, Canada, AustraliaStartersourceNot published
    EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceNot published
    Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceNot documented
    Desktop appsBrowser onlysourceNot published
    Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
    IP allowlistingYesStartersourceNot published
    Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceNot published
    Editorial assessment

    Before you cut over

    • You have single sign-on in HubSpot but we found none documented for Keap. Plan how people will sign in, and how you will remove leavers, before cut-over.
    • People who rely on HubSpot offline will lose that: Keap doesn’t document an offline mode. Tell field and travelling staff before the switch.
    • If you restrict HubSpot to office or VPN IP addresses today, check how you will enforce the same rule in Keap; we found no IP allowlisting documented.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Keap import HubSpot data?

    Yes, through its paid implementation/migration services.

    Will it cost more?

    Likely, for a small team, but you gain invoicing, checkout, payments and scheduling in the same price.

    Do I lose HubSpot’s free plan?

    Yes, Keap has no free tier, only a free trial.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from HubSpot to Keap”, helpcompare.com/hubspot-to-keap-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

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    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.