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CRM PLATFORMS · MIGRATION GUIDE

Switching from HubSpot to ActiveCampaign

Businesses moving from HubSpot to ActiveCampaign are usually trying to cut marketing costs while keeping strong email automation, accepting a lighter-weight CRM in return.

Jump to migration stepsRead the full comparison
By Bill Belcamino · Last updated September 16, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from HubSpot to ActiveCampaignVerified Sep 16, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Will moving from HubSpot to ActiveCampaign save us money?

For a marketing-led team on Marketing Hub Professional, usually yes, but if your sales team lives in HubSpot's deal pipelines and custom reports, stay put.

ActiveCampaign Plus or Pro is $49 or $79 a month at 1,000 contacts, against $800/mo for HubSpot Professional, all billed annually, but you lose HubSpot's free CRM and cross-object reporting, and workflows, report definitions and pipeline stages get rebuilt by hand. The part teams rush is the new sending domain. Mailbox providers judge a new sender by how people react to its first sends, so start with your most engaged recent openers, add the rest in stages over a few weeks, and leave long-silent contacts for last or not at all. I'd never blast everyone on day one, because that teaches the spam filters the wrong thing about you.

My read of the verified data on this page, checked against vendor sources on September 16, 2026. Disagree or spot an error? Tell Bill

Why teams switch from HubSpot to ActiveCampaign

Lower cost for email-centric marketing

ActiveCampaign’s plans are typically cheaper than HubSpot’s Marketing Hub Professional/Enterprise tiers for teams whose main need is email automation.

Specialized email deliverability and segmentation

ActiveCampaign is built specifically for email marketing performance, which can outperform HubSpot’s more general marketing tools.

A simpler tool for smaller marketing teams

Teams that don’t need HubSpot’s full CRM/reporting suite may find ActiveCampaign’s more focused feature set easier to manage.

Estimate · your inputs

Switching Cost & Friction Estimator

Estimate the real hidden cost of moving from HubSpot to ActiveCampaign, not just the subscription price.

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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.

How to migrate your data

ActiveCampaign’s one-click Active Intelligence migration tool doesn’t cover HubSpot yet, so this move runs through CSV import.

StepWhat happens
1Export from HubSpotExport contacts (and companies/deals if relevant) from HubSpot as CSV.
2Clean and remap fieldsMatch HubSpot properties to ActiveCampaign’s contact fields and tags.
3Set up your ActiveCampaign accountConfigure your ActiveCampaign account and sending domain authentication.
4Import contacts via CSVUse ActiveCampaign’s native CSV importer; note its Active Intelligence one-click tool currently only supports Mailchimp, not HubSpot.
5Rebuild workflows as automationsRecreate HubSpot workflows as ActiveCampaign automations, since workflow logic doesn’t transfer.
6Warm up sending and testTest rebuilt automations and gradually warm up your sending domain before full cutover.
What ActiveCampaign’s importer doesn’t handle: ActiveCampaign’s Active Intelligence migration tool only supports Mailchimp today, so a HubSpot move goes through standard CSV import — HubSpot’s workflow logic, custom report definitions, and deal pipeline structure all need manual rebuilding.

Pricing during the transition

ActiveCampaign generally costs less for pure email marketing, but you leave HubSpot’s free CRM baseline behind.

PlanHubSpotActiveCampaign
Free plan$0 (Free CRM)No free tier (14-day trial)
Entry paid tier$20/seat/mo (Marketing Hub Starter, standard price), as of September 2026$15/mo billed annually, $19 monthly (Starter, 1,000 contacts)
Mid tier$800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee)$49/mo (Plus) or $79/mo (Pro) billed annually; $59 or $99 monthly (1,000 contacts)

ActiveCampaign’s contact-based pricing is generally lower than HubSpot’s Marketing Hub Professional tier, but you lose HubSpot’s free CRM baseline and its native deal/reporting depth in the trade.

Feature-parity checklist

ActiveCampaign sharpens email execution; HubSpot’s CRM and reporting breadth is what’s left behind.

FeatureHubSpotActiveCampaign equivalent
Automations/workflowsRobust workflow automation, concentrated in paid tiersMore specialized, precise email automation, a genuine upgrade for pure email marketers
CRM/pipelineDeeply built-out CRMLighter sales CRM, a real downgrade for complex deal tracking
Funnels/landing pagesLanding pages, fuller with CMS HubLanding pages on Plus and higher plans (not on Starter)
Email/SMS marketingSolid but general emailSpecialized deliverability and segmentation tooling, an upgrade for email-first marketers
ReportingCustom report builderStrong for email/engagement but lacks HubSpot’s cross-object custom reporting, a downgrade for broader analytics
Related
ActiveCampaign vs HubSpot: full comparison → Switching from ActiveCampaign to HubSpot instead →
Verified data

Security & access: what changes when you switch

Security, offline and access rules that differ between HubSpot and ActiveCampaign. Rows where both tools are the same (5) are left out; the full side-by-side is on each tool’s page: HubSpot, ActiveCampaign.

What changesHubSpot (today)ActiveCampaign (after)
Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourceNot published
Single sign-on (SAML/OIDC)YesProfessionalsourceYesEnterprisesource
SCIM user provisioningYesProfessionalsourceNot published
Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: Startersource
Admin audit logYesStartersourceNot published
Data residency choicesUS, EU, Canada, AustraliaStartersourceUS, EU, APACsource
EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceNot published
Desktop appsBrowser onlysourceNot published
Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
IP allowlistingYesStartersourceNot published
Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceYesIdle-session timeout with customizable session length; MFA required to use the mobile app.source
Editorial assessment

Before you cut over

  • Set up single sign-on in ActiveCampaign on Enterprise before you invite the team, so accounts are created through your identity provider rather than by hand.
  • If you restrict HubSpot to office or VPN IP addresses today, check how you will enforce the same rule in ActiveCampaign; we found no IP allowlisting documented.

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently Asked Questions

Does ActiveCampaign have a native HubSpot importer?

No, HubSpot isn’t yet supported by ActiveCampaign’s Active Intelligence tool, so contacts move via CSV.

Will my HubSpot deal pipelines transfer?

Not automatically: you’d need to rebuild pipeline stages manually, and ActiveCampaign’s CRM is lighter-weight than HubSpot’s.

Is this cheaper than staying on HubSpot?

Usually yes for marketing-focused teams, since ActiveCampaign’s plans tend to undercut HubSpot’s Marketing Hub Professional/Enterprise pricing.

What do I lose moving off HubSpot’s free CRM?

You lose HubSpot’s broader free CRM tooling and cross-object reporting; ActiveCampaign has no equivalent free tier.

How long does this migration take?

Contact import is quick; rebuilding workflows and testing deliverability typically takes one to two weeks.

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

ActiveCampaignPricing, free plan, AI cost & every comparison›HubSpotPricing, free plan, AI cost & every comparison›
ActiveCampaign vs HubSpotHead-to-head comparisonAttio vs HubSpotHead-to-head comparisonActiveCampaign vs KeapHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonActiveCampaign vs MailchimpHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparison
ActiveCampaign to HubSpotSwitching guideAttio to HubSpotSwitching guideHubSpot to AttioSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to GoHighLevelSwitching guideHubSpot to KeapSwitching guide

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Switching from HubSpot to ActiveCampaign: A Step-by-Step Migration Guide”, helpcompare.com/hubspot-to-activecampaign-migration/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.

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