Switching from HubSpot to GoHighLevel
Agencies and small businesses moving from HubSpot to GoHighLevel typically want to cut costs and consolidate CRM, funnels, and SMS into one flatter-priced platform — and this is the one direction with a genuine native importer.
Why teams switch from HubSpot to GoHighLevel
A genuine native importer
GoHighLevel’s built-in HubSpot Importer moves contacts, companies, opportunities (from deals), pipelines and stages, custom fields, notes, emails, tasks, and file attachments directly — the most complete competitor import GoHighLevel offers.
Lower, flatter cost at scale
GoHighLevel’s $97-$497 flat tiers with unlimited contacts and users can be dramatically cheaper than HubSpot’s per-seat, per-contact Marketing Hub pricing once you’re past the free CRM tier.
Funnels and SMS included natively
Moving to GoHighLevel adds a native funnel builder and two-way SMS in the same platform, rather than needing HubSpot’s CMS Hub or a separate texting tool.
Switching Cost & Friction Estimator
Estimate the real hidden cost of moving from HubSpot to GoHighLevel — not just the subscription price.
How to migrate your data
This is the rare direction where a real native importer does most of the heavy lifting, though workflows still need manual rebuilding.
| Step | What happens |
|---|---|
| 1. Connect the native HubSpot Importer | In GoHighLevel, use the built-in HubSpot Importer to connect your HubSpot account directly rather than exporting CSVs by hand. |
| 2. Review field and pipeline mapping | Confirm how HubSpot’s contact/deal properties and pipeline stages map to GoHighLevel’s custom fields and opportunity pipelines. |
| 3. Run the import | Let the HubSpot Importer bring in contacts, companies, opportunities, pipelines and stages, custom fields, notes, emails, tasks, and attachments. |
| 4. Spot-check imported records | Verify a sample of contacts, deals, and attachments landed correctly, and address unsupported items like calculated fields or recurring tasks. |
| 5. Rebuild HubSpot workflows as GoHighLevel automations | Recreate any HubSpot workflow automation manually inside GoHighLevel, since workflows aren’t part of the importer. |
| 6. Rebuild landing/CMS pages as funnels | Recreate any HubSpot CMS Hub landing pages as GoHighLevel funnel pages, since page designs don’t transfer. |
Pricing during the transition
GoHighLevel’s flat pricing usually undercuts HubSpot’s per-seat Marketing Hub tiers once you’re off the free plan.
| Plan | HubSpot | GoHighLevel |
|---|---|---|
| Free plan | $0 (Free CRM) | No free tier (14-day trial) |
| Entry paid tier | Around $9-$20/mo per seat (Marketing Hub Starter, varies by billing term), as of September 2026 | $97/mo (Starter) |
| Mid tier | Around $800/mo (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee) | $297/mo (Unlimited) |
GoHighLevel’s flat tiers can be a major cost reduction versus HubSpot’s per-seat Marketing Hub pricing (Professional alone runs around $800/month for 3 seats), though you’re also trading away HubSpot’s free CRM tier’s polish and its deeper native reporting.
Feature-parity checklist
GoHighLevel adds funnels and SMS at every paid tier; HubSpot’s reporting depth is the main thing left behind.
| Feature | HubSpot | GoHighLevel equivalent |
|---|---|---|
| Automations/workflows | Robust workflow automation, gated behind paid tiers | Broad workflow builder included at every paid tier, a real upgrade on cost-to-capability ratio |
| CRM/pipeline | Deeply customizable CRM | Solid opportunity pipelines but less customizable at scale, a mild downgrade for complex enterprise sales processes |
| Funnels/landing pages | Landing pages need CMS Hub for full capability | Native funnel builder included, a genuine upgrade for marketing-led teams |
| Email/SMS marketing | Strong email, limited native SMS | Adds native two-way SMS, a genuine upgrade for text-based follow-up |
| Reporting | Custom report builder and dashboards | More operational and less customizable reporting, a real downgrade for data-heavy teams |
Frequently Asked Questions
Is GoHighLevel’s HubSpot Importer really native?
Yes — it’s an official, named feature inside GoHighLevel that connects to HubSpot and imports contacts, companies, opportunities, pipelines, custom fields, notes, emails, tasks, and attachments.
Will my HubSpot workflows come over automatically?
No — the importer explicitly does not migrate workflows or automations; those need to be manually rebuilt as GoHighLevel workflows.
What about calculated fields and recurring tasks?
Calculated fields get converted to plain single-line text, and recurring tasks aren’t supported — both need manual attention after import.
Is this cheaper than staying on HubSpot?
Usually, once you’re past HubSpot’s free CRM tier — GoHighLevel’s flat plans often undercut Marketing Hub Professional/Enterprise pricing significantly.
How long does the migration actually take?
The core data import itself can run in hours thanks to the native importer; rebuilding workflows and landing pages afterward typically adds another one to two weeks.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.