Security, offline and access rules that differ between HubSpot and GoHighLevel. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: HubSpot, GoHighLevel.
| What changes | HubSpot (today) | GoHighLevel (after) |
|---|---|---|
| ISO/IEC 27001 | Not published | Certifiedsource |
| Other certifications | SOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource | Not published |
| HIPAA (BAA) | BAA availableEnterprisesource | BAA availablePaid add-on (can’t be turned off once enabled)source |
| Single sign-on (SAML/OIDC) | YesProfessionalsource | YesAgency Pro (OpenID Connect only, not SAML)source |
| SCIM user provisioning | YesProfessionalsource | Not published |
| Two-factor authentication | YesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource | YesEnforcement: Not plan-gated in vendor docs (portal admin setting)source |
| Admin audit log | YesStartersource | Yessource |
| Data residency choices | US, EU, Canada, AustraliaStartersource | US onlysource |
| Encryption | AES-256 at rest; TLS 1.2 or 1.3 in transitsource | AES-256 at rest; TLS 1.2+ in transitsource |
| Offline mode | PartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source | Not documented |
| Desktop apps | Browser onlysource | Windows, macOS, Linuxsource |
| Offline limits | Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource | — |
| IP allowlisting | YesStartersource | Not published |
| Device & session controls | YesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source | Not published |
Agencies and small businesses moving from HubSpot to GoHighLevel typically want to cut costs and consolidate CRM, funnels, and SMS into one flatter-priced platform, and this is the one direction with a genuine native importer.
GoHighLevel’s built-in HubSpot Importer moves contacts, companies, opportunities (from deals), pipelines and stages, custom fields, notes, emails, tasks, and file attachments directly, the most complete competitor import GoHighLevel offers.
GoHighLevel’s $97-$497 flat tiers with unlimited contacts and users can be dramatically cheaper than HubSpot’s per-seat, per-contact Marketing Hub pricing once you’re past the free CRM tier.
Moving to GoHighLevel adds a native funnel builder and two-way SMS in the same platform, rather than needing HubSpot’s CMS Hub or a separate texting tool.
Estimate the real hidden cost of moving from HubSpot to GoHighLevel, not just the subscription price.
This is the rare direction where a real native importer does most of the heavy lifting, though workflows still need manual rebuilding.
| Step | What happens |
|---|---|
| 1Connect the native HubSpot Importer | In GoHighLevel, use the built-in HubSpot Importer to connect your HubSpot account directly rather than exporting CSVs by hand. |
| 2Review field and pipeline mapping | Confirm how HubSpot’s contact/deal properties and pipeline stages map to GoHighLevel’s custom fields and opportunity pipelines. |
| 3Run the import | Let the HubSpot Importer bring in contacts, companies, opportunities, pipelines and stages, custom fields, notes, emails, tasks, and attachments. |
| 4Spot-check imported records | Verify a sample of contacts, deals, and attachments landed correctly, and address unsupported items like calculated fields or recurring tasks. |
| 5Rebuild HubSpot workflows as GoHighLevel automations | Recreate any HubSpot workflow automation manually inside GoHighLevel, since workflows aren’t part of the importer. |
| 6Rebuild landing/CMS pages as funnels | Recreate any HubSpot CMS Hub landing pages as GoHighLevel funnel pages, since page designs don’t transfer. |
GoHighLevel’s flat pricing usually undercuts HubSpot’s per-seat Marketing Hub tiers once you’re off the free plan.
| Plan | HubSpot | GoHighLevel |
|---|---|---|
| Free plan | $0 (Free CRM) | No free tier (14-day trial) |
| Entry paid tier | $20/seat/mo (Marketing Hub Starter, standard price), as of September 2026 | $97/mo (Starter) |
| Mid tier | $800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee) | $297/mo (Unlimited) |
GoHighLevel’s flat tiers can be a major cost reduction versus HubSpot’s per-seat Marketing Hub pricing (Professional alone is $800/month billed annually for 3 seats), though you’re also trading away HubSpot’s free CRM tier’s polish and its deeper native reporting.
GoHighLevel adds funnels and SMS at every paid tier; HubSpot’s reporting depth is the main thing left behind.
| Feature | HubSpot | GoHighLevel equivalent |
|---|---|---|
| Automations/workflows | Robust workflow automation, gated behind paid tiers | Broad workflow builder included at every paid tier, a real upgrade on cost-to-capability ratio |
| CRM/pipeline | Deeply customizable CRM | Solid opportunity pipelines but less customizable at scale, a mild downgrade for complex enterprise sales processes |
| Funnels/landing pages | Landing pages need CMS Hub for full capability | Native funnel builder included, a genuine upgrade for marketing-led teams |
| Email/SMS marketing | Strong email, limited native SMS | Adds native two-way SMS, a genuine upgrade for text-based follow-up |
| Reporting | Custom report builder and dashboards | More operational and less customizable reporting, a real downgrade for data-heavy teams |
Yes, it’s an official, named feature inside GoHighLevel that connects to HubSpot and imports contacts, companies, opportunities, pipelines, custom fields, notes, emails, tasks, and attachments.
No, the importer explicitly does not migrate workflows or automations; those need to be manually rebuilt as GoHighLevel workflows.
Calculated fields get converted to plain single-line text, and recurring tasks aren’t supported; both need manual attention after import.
Usually, once you’re past HubSpot’s free CRM tier: GoHighLevel’s flat plans often undercut Marketing Hub Professional/Enterprise pricing significantly.
The core data import itself can run in hours thanks to the native importer; rebuilding workflows and landing pages afterward typically adds another one to two weeks.
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Cite this page: HelpCompare, “Switching from HubSpot to GoHighLevel: A Step-by-Step Migration Guide”, helpcompare.com/hubspot-to-gohighlevel-migration/ (updated ).
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