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Security & access: what changes when you switch

Security, offline and access rules that differ between HubSpot and GoHighLevel. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: HubSpot, GoHighLevel.

What changesHubSpot (today)GoHighLevel (after)
ISO/IEC 27001Not publishedCertifiedsource
Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourceNot published
HIPAA (BAA)BAA availableEnterprisesourceBAA availablePaid add-on (can’t be turned off once enabled)source
Single sign-on (SAML/OIDC)YesProfessionalsourceYesAgency Pro (OpenID Connect only, not SAML)source
SCIM user provisioningYesProfessionalsourceNot published
Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: Not plan-gated in vendor docs (portal admin setting)source
Admin audit logYesStartersourceYessource
Data residency choicesUS, EU, Canada, AustraliaStartersourceUS onlysource
EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceAES-256 at rest; TLS 1.2+ in transitsource
Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceNot documented
Desktop appsBrowser onlysourceWindows, macOS, Linuxsource
Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
IP allowlistingYesStartersourceNot published
Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceNot published
Editorial assessment

Before you cut over

  • Set up single sign-on in GoHighLevel on Agency Pro (OpenID Connect only, not SAML) before you invite the team, so accounts are created through your identity provider rather than by hand.
  • People who rely on HubSpot offline will lose that: GoHighLevel doesn’t document an offline mode. Tell field and travelling staff before the switch.
  • If you restrict HubSpot to office or VPN IP addresses today, check how you will enforce the same rule in GoHighLevel; we found no IP allowlisting documented.

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

CRM PLATFORMS · MIGRATION GUIDE

Switching from HubSpot to GoHighLevel

Agencies and small businesses moving from HubSpot to GoHighLevel typically want to cut costs and consolidate CRM, funnels, and SMS into one flatter-priced platform, and this is the one direction with a genuine native importer.

Quick verdict: One of the smoothest migrations in this guide thanks to GoHighLevel’s dedicated HubSpot Importer — a strong option for teams priced out of HubSpot’s per-seat, per-tier costs, as long as you don’t need HubSpot’s deeper reporting or app ecosystem.

Why teams switch from HubSpot to GoHighLevel

A genuine native importer

GoHighLevel’s built-in HubSpot Importer moves contacts, companies, opportunities (from deals), pipelines and stages, custom fields, notes, emails, tasks, and file attachments directly, the most complete competitor import GoHighLevel offers.

Lower, flatter cost at scale

GoHighLevel’s $97-$497 flat tiers with unlimited contacts and users can be dramatically cheaper than HubSpot’s per-seat, per-contact Marketing Hub pricing once you’re past the free CRM tier.

Funnels and SMS included natively

Moving to GoHighLevel adds a native funnel builder and two-way SMS in the same platform, rather than needing HubSpot’s CMS Hub or a separate texting tool.

Estimate · your inputs

Switching Cost & Friction Estimator

Estimate the real hidden cost of moving from HubSpot to GoHighLevel, not just the subscription price.

—
Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate, using GoHighLevel’s native importer. Adjust the sliders to match your team.

How to migrate your data

This is the rare direction where a real native importer does most of the heavy lifting, though workflows still need manual rebuilding.

StepWhat happens
1Connect the native HubSpot ImporterIn GoHighLevel, use the built-in HubSpot Importer to connect your HubSpot account directly rather than exporting CSVs by hand.
2Review field and pipeline mappingConfirm how HubSpot’s contact/deal properties and pipeline stages map to GoHighLevel’s custom fields and opportunity pipelines.
3Run the importLet the HubSpot Importer bring in contacts, companies, opportunities, pipelines and stages, custom fields, notes, emails, tasks, and attachments.
4Spot-check imported recordsVerify a sample of contacts, deals, and attachments landed correctly, and address unsupported items like calculated fields or recurring tasks.
5Rebuild HubSpot workflows as GoHighLevel automationsRecreate any HubSpot workflow automation manually inside GoHighLevel, since workflows aren’t part of the importer.
6Rebuild landing/CMS pages as funnelsRecreate any HubSpot CMS Hub landing pages as GoHighLevel funnel pages, since page designs don’t transfer.
What GoHighLevel’s importer doesn’t handle: GoHighLevel’s HubSpot Importer is genuinely comprehensive for CRM data, but it explicitly does not migrate workflows/automations, converts calculated fields to plain text, and skips recurring tasks — all of that needs manual rebuilding after the import runs.

Pricing during the transition

GoHighLevel’s flat pricing usually undercuts HubSpot’s per-seat Marketing Hub tiers once you’re off the free plan.

PlanHubSpotGoHighLevel
Free plan$0 (Free CRM)No free tier (14-day trial)
Entry paid tier$20/seat/mo (Marketing Hub Starter, standard price), as of September 2026$97/mo (Starter)
Mid tier$800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee)$297/mo (Unlimited)

GoHighLevel’s flat tiers can be a major cost reduction versus HubSpot’s per-seat Marketing Hub pricing (Professional alone is $800/month billed annually for 3 seats), though you’re also trading away HubSpot’s free CRM tier’s polish and its deeper native reporting.

Feature-parity checklist

GoHighLevel adds funnels and SMS at every paid tier; HubSpot’s reporting depth is the main thing left behind.

FeatureHubSpotGoHighLevel equivalent
Automations/workflowsRobust workflow automation, gated behind paid tiersBroad workflow builder included at every paid tier, a real upgrade on cost-to-capability ratio
CRM/pipelineDeeply customizable CRMSolid opportunity pipelines but less customizable at scale, a mild downgrade for complex enterprise sales processes
Funnels/landing pagesLanding pages need CMS Hub for full capabilityNative funnel builder included, a genuine upgrade for marketing-led teams
Email/SMS marketingStrong email, limited native SMSAdds native two-way SMS, a genuine upgrade for text-based follow-up
ReportingCustom report builder and dashboardsMore operational and less customizable reporting, a real downgrade for data-heavy teams

Frequently Asked Questions

Is GoHighLevel’s HubSpot Importer really native?

Yes, it’s an official, named feature inside GoHighLevel that connects to HubSpot and imports contacts, companies, opportunities, pipelines, custom fields, notes, emails, tasks, and attachments.

Will my HubSpot workflows come over automatically?

No, the importer explicitly does not migrate workflows or automations; those need to be manually rebuilt as GoHighLevel workflows.

What about calculated fields and recurring tasks?

Calculated fields get converted to plain single-line text, and recurring tasks aren’t supported; both need manual attention after import.

Is this cheaper than staying on HubSpot?

Usually, once you’re past HubSpot’s free CRM tier: GoHighLevel’s flat plans often undercut Marketing Hub Professional/Enterprise pricing significantly.

How long does the migration actually take?

The core data import itself can run in hours thanks to the native importer; rebuilding workflows and landing pages afterward typically adds another one to two weeks.

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Switching from HubSpot to GoHighLevel: A Step-by-Step Migration Guide”, helpcompare.com/hubspot-to-gohighlevel-migration/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.