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CRM Platforms

Attio vs HubSpot: Which CRM Fits Your Team in 2026?

Attio is a newer, data-model-first CRM with a free plan for 3 seats and per-user paid plans from $35. HubSpot is the all-in-one incumbent with a free CRM for 2 users and Starter at $20 a seat. Here is what each costs as you add people, and how the move works.

By Bill Belcamino · Last updated September 27, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Attio logoFree (up to 3 seats); Plus $35/user/mo annual, $44 monthly

Attio

VS
HubSpot logoFree tier, from $20/seat/mo (Starter; $7/seat/mo new-customer promo, limited time)

HubSpot

Run the cost calculator Compare pricing tiers
Attio vs HubSpotVerified Sep 27, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Should a growing sales team pick Attio or HubSpot as its CRM?

HubSpot fits a team that wants the cheaper seat and one vendor for marketing, sales and service; Attio fits a team that wants to shape the CRM around its own data and will pay for that.

On list price HubSpot Starter is $20 a seat (the $7 figure is a limited-time promo) against Attio Plus at $35 a user on annual billing, and Plus stops at 10 seats before Pro at $79 a user. Price both at the headcount you expect next year, because a CRM is the tool you least want to move twice, and that seat cliff lands just as a team starts growing. Attio's flexibility has a cost of its own: custom objects only pay off if one person owns the data model, otherwise every rep adds fields and the reports stop agreeing. I'd name that owner before signing, and if nobody has the time, HubSpot's more opinionated setup is the safer fit.

My read of the verified data on this page, checked against vendor sources on September 27, 2026. Disagree or spot an error? Tell Bill

Heads up: HubSpot lists a limited-time, new-customer promo of $7 a seat for Starter. This page uses the $20 a seat standing price, since promotions expire; check hubspot.com/pricing for the current offer.

Verified data

Attio vs HubSpot: quick facts

At a glanceAttioHubSpot
CategoryCRM Platforms
Entry priceFree (up to 3 seats); Plus $35/user/mo annual, $44 monthlyFree tier, from $20/seat/mo (Starter; $7/seat/mo new-customer promo, limited time)
Free planYes: up to 3 seats, 50,000 recordsYes — free CRM for up to 2 users, no card required

Is Attio cheaper than HubSpot?

At the entry paid tier, no. HubSpot Starter is $20 a seat a month at its standing price, while Attio Plus is $35 a user a month billed annually or $44 monthly. For 5 people that is $100 against $175 a month (Attio annual). Free is the exception: Attio Free covers up to 3 seats and 50,000 records, HubSpot’s free CRM covers up to 2 users. Attio Pro, with unlimited seats and 1,000,000 records, is $79 a user annual or $99 monthly.

Verified data

Attio vs HubSpot at a glance

CategoryAttioHubSpot
Free planUp to 3 seats, 50,000 recordsFree CRM for up to 2 users, no card required
Entry paid tierPlus $35/user/mo annual, $44 monthlyStarter $20/seat/mo standing price ($7 promo for new customers, limited time)
Seat cap on entry tierPlus: up to 10 seatsSee vendor pricing page
Next tierPro $79/user/mo annual, $99 monthly, unlimited seatsSee vendor pricing page
Record limits50,000 (Free), 250,000 (Plus), 1,000,000 (Pro)See vendor pricing page
Usage meterSeat credits plus workspace credits each monthPer seat
SSO and SCIMEnterprise planSee vendor pricing page
Import from the otherImport2 migration from HubSpot, free on Plus, Pro and EnterpriseCSV import (CSV files exported from Attio)

Verified September 27, 2026Prices recorded from each vendor’s own pricing page. See sources

Prices in USD from attio.com/pricing, checked September 27, 2026. HubSpot figures are HelpCompare’s current verified HubSpot listing (Starter at the $20 standing price). Attio says annual billing saves 20%.

Editorial assessment

How they actually differ

Both are seat-priced CRMs with a free tier. The difference is scope: HubSpot sells a connected suite of hubs, Attio sells one flexible CRM built around your own objects and data.

Seats and caps

Attio Free covers up to 3 seats, Plus up to 10, and Pro and Enterprise are unlimited. Each plan also caps records: 50,000 on Free, 250,000 on Plus, 1,000,000 on Pro. HubSpot’s free CRM covers up to 2 users and Starter is priced per seat.

Credits

Every Attio plan includes monthly credits for its AI and automation features: seat credits (100 a user on Free, 500 on Plus, 1,000 on Pro, 2,500 on Enterprise) plus a workspace pool (250, 1,500 and 10,000 a month, custom on Enterprise). Budget for these if you plan to lean on automation.

Moving between them

Attio has a Migrate CRM button (Import2) that pulls companies, people, deals, custom objects, notes, tasks and files from HubSpot, free on any paid plan, run by a workspace admin. Going the other way you export from Attio (a full workspace export to CSV, admins only) and import the files into HubSpot. Attio’s workspace export does not include emails.

Editorial assessment

Pros & cons

Attio

Pros

  • Free plan for up to 3 seats and 50,000 records
  • Free HubSpot migration (Import2) on paid plans
  • Unlimited seats from Pro
  • API and webhook access on every plan

Cons

  • Plus is $35 a user annual against HubSpot Starter at $20
  • Plus stops at 10 seats
  • Credits to track for AI and automation
  • SSO and SCIM only on Enterprise

HubSpot

Pros

  • Starter at $20 a seat standing price
  • Free CRM for up to 2 users, no card
  • Marketing, sales and service from one vendor
  • Exports to CSV, XLSX or XLS

Cons

  • Free CRM covers 2 users, one fewer than Attio
  • The $7 Starter price is a limited-time promo
  • Higher tiers are not covered on this page
  • Suite depth you may not need for a pure CRM
Verified data

Cost calculator: what does your team actually pay?

Attio

 
$0/mo

HubSpot

 
$0/mo
 

List prices checked September 27, 2026. Attio Free caps at 3 seats and Plus at 10; HubSpot Free covers up to 2 users; HubSpot Starter uses the $20 standing price, not the limited-time $7 promo. Credit top-ups, taxes and onboarding are not included.

Choose Attio if…

You want a flexible CRM built around your own data model, a free plan for up to 3 people, or a free migration out of HubSpot, and you are fine paying $35 a user or more on Plus.

Choose HubSpot if…

You want the lowest per-seat entry price ($20 on Starter), or you want marketing, sales and service tools from one vendor.

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Ready to pick your CRM?

Both have free plans. Put your real pipeline in each for a week; if you pick Attio, its Migrate CRM button can pull your HubSpot data across for free on a paid plan.

See Attio pricing See HubSpot pricing
Verified data

Attio vs HubSpot: security, offline & remote work

How Attio and HubSpot compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedAttioHubSpot
Security & compliance
SOC 2 reportNot publishedSOC 2 Type IIsource
ISO/IEC 27001CertifiedsourceNot published
Other certificationsNot publishedSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource
HIPAA (BAA)Not publishedBAA availableEnterprisesource
GDPR data processing agreementNot publishedDPA offeredsource
Single sign-on (SAML/OIDC)YesEnterprisesourceYesProfessionalsource
SCIM user provisioningYesEnterprisesourceYesProfessionalsource
Two-factor authenticationNot publishedYesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource
Admin audit logNot publishedYesStartersource
Data residency choicesNot publishedUS, EU, Canada, AustraliaStartersource
EncryptionNot publishedAES-256 at rest; TLS 1.2 or 1.3 in transitsource
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedPartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source
Desktop appsNot publishedBrowser onlysource
Mobile appsNot publishediOS, Androidsource
Offline limits—Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource
Remote, hybrid & in-office
IP allowlistingNot publishedYesStartersource
Device & session controlsNot publishedYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source
Editorial assessment

What this means for your team

  • Audit reports: HubSpot states a SOC 2 report on its own site; we found no SOC 2 statement for Attio. If your security team requires SOC 2, ask Attio directly before shortlisting.
  • Single sign-on: Attio includes it on Enterprise; HubSpot includes it on Professional. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: HubSpot will sign a HIPAA business associate agreement (HubSpot: Enterprise). We found no BAA offer for Attio, so keep protected health information out of it.
  • Working offline: HubSpot works offline only in part; Attio doesn’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: HubSpot can restrict sign-ins to approved IP ranges on Starter. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.
  • Where your data lives: HubSpot lets you choose US, EU, Canada, Australia on Starter. This matters for teams hiring across the EU, UK or Australia.

Attio: worth knowing

  • NoteAttio imports companies, people, deals, custom objects, notes, tasks and files from other CRMs (HubSpot listed) with Import2, free, on Plus, Pro and Enterprise; admins only. source
  • NoteAdmins can export the whole workspace to CSV on all plans; emails cannot be exported. source

HubSpot: worth knowing

  • RemoteHubSpot's trusted-IP login restriction also applies to the mobile app, so reps logging in from outside the allowed range on a phone are blocked. source
  • SecurityEach HubSpot account is hosted in one data center (US, EU, Canada or Australia); paid accounts can migrate to another region. source
  • RemoteUsers can see every device, browser and app where they are signed in and log out of lost devices remotely. source

Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently Asked Questions

Is Attio cheaper than HubSpot?

Not at the entry paid tier: Attio Plus is $35 a user a month on annual billing ($44 monthly) against HubSpot Starter at $20 a seat. On free plans Attio covers 3 seats to HubSpot’s 2. Prices checked September 27, 2026.

Can Attio import my HubSpot data?

Yes. Attio’s Import2 migration lists HubSpot CRM as a source and moves companies, people, deals, custom objects, notes, tasks and files. It is free and available on Plus, Pro and Enterprise; only workspace admins can run it.

How many users does Attio’s free plan allow?

Up to 3 seats and 50,000 records. Plus allows up to 10 seats; Pro and Enterprise have unlimited seats.

Does Attio have a free trial?

Yes, a 14-day trial of the Pro plan.

Migration Guides

Already decided? Here’s how to actually switch.

Step-by-step migration guides covering what transfers automatically, what doesn’t, and how to handle the gap — in both directions.

Switching from Attio to HubSpot Switching from HubSpot to Attio
Editorial assessment

When to Buy — and When to Walk Away

Every “best CRM” listicle tells you why to buy. Here’s the other half: the specific conditions under which Attio or HubSpot is the wrong purchase for your team.

Attio

Buy Attio if:

  • You want a flexible, data-model-first CRM
  • You are leaving HubSpot and want a free migration
  • You want a free plan for up to 3 people

Do NOT buy Attio if:

  • You want the cheapest paid seat
  • You need more than 10 seats but not Pro pricing
  • You need SSO without an Enterprise contract

HubSpot

Buy HubSpot if:

  • You want Starter at $20 a seat
  • You want marketing, sales and service in one suite
  • Two free users are enough to start

Do NOT buy HubSpot if:

  • You want 3 free seats
  • You are counting on the $7 promo lasting
  • You only need a lean CRM, not a suite

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

AttioPricing, free plan, AI cost & every comparison›HubSpotPricing, free plan, AI cost & every comparison›
ActiveCampaign vs HubSpotHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs KlaviyoHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparisonHubSpot vs SalesforceHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

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Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

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Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

01 · CompareWhich tool fits your team, side by side.116 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 27, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill