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CRM & Agency Software

GoHighLevel vs HubSpot: Which CRM Is Right for Your Business in 2026?

A flat-rate, all-in-one agency platform vs. a deep, per-seat enterprise CRM suite. Here is the real pricing, feature, and cost breakdown, including what happens to your bill as your team grows.

Bill BelcaminoBy Bill Belcamino · Last updated September 12, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
GoHighLevel logoStarting at $97/mo

GoHighLevel

VS
HubSpot logoFree tier, from $20/seat/mo

HubSpot

Run the seat cost calculator Compare pricing tiers
GoHighLevel vs HubSpotVerified Sep 12, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Should an agency run client CRMs on GoHighLevel or HubSpot?

For an agency running many client accounts, GoHighLevel fits: unlimited sub-accounts from the $297 Unlimited plan, while HubSpot has no native sub-account concept.

HubSpot's route is a separate instance per client, each billed on its own, and Marketing Hub Professional alone is $800/mo billed annually for 3 seats plus a $3,000 onboarding fee. The question agencies skip is who owns the data. When a client lives in a sub-account under your agency login, you hold their contacts, pipeline and automations, which feels like retention until a client leaves unhappy and the argument is about their list. From the agency side, I'd settle it in the contract up front: the client owns its data, and you hand over a full export within an agreed time if they go. HubSpot still fits a single company that needs deeper CRM reporting and integrations more than it needs multi-client management.

My read of the verified data on this page, checked against vendor sources on September 12, 2026. Disagree or spot an error? Tell Bill

Verified data

GoHighLevel vs HubSpot: quick facts

At a glanceGoHighLevelHubSpot
CategoryCRM & Agency Software
Entry priceStarting at $97/moFree tier, from $20/seat/mo
Free plan14-day free trialYes, free CRM for up to 2 users, no card required
Verified data

GoHighLevel vs HubSpot at a glance

CategoryGoHighLevelHubSpot
Starting price$97/mo (Starter)$0 (Free CRM)
Most popular planUnlimited — $297/moProfessional — $800/mo billed annually (3 seats)
Pricing modelFlat monthly, unlimited users & contactsPer-seat and per-contact tiering
Included usersUnlimited on every plan2 free · 3 on Pro · 5 on Enterprise
Agency sub-accountsUnlimited (Unlimited plan and up)Not a native concept
White-label / SaaS modeAgency Pro tier and upNot available
Funnel & website builderIncluded on every planLanding pages on paid tiers
Onboarding feeNone$3,000 (Pro) · $7,000 (Enterprise)
Free trial / tier14-day free trialYes, free CRM for up to 2 users, no card required
Best forAgencies & flat-rate scaling teamsEnterprise teams wanting deep CRM depth

Is GoHighLevel cheaper than HubSpot?

GoHighLevel is priced at Starting at $97/mo and HubSpot at Free tier, from $20/seat/mo. See the full breakdown below for what is included at each tier.

Verified data

Full pricing breakdown

GoHighLevel prices are flat monthly regardless of team size. HubSpot prices shown are for Marketing Hub and scale with seats and contacts; Sales and Service Hubs are priced separately.

GoHighLevel plans

Starter

$97/mo

3 sub-accounts · unlimited contacts & users · core CRM, funnels, automations

Most popular

Unlimited

$297/mo

Unlimited sub-accounts · unlimited contacts & users · rebillable phone & email

Agency Pro

$497/mo

Everything in Unlimited · SaaS mode · white-label mobile app · advanced API

Enterprise

Custom

Dedicated account manager · custom development · HIPAA compliance (also sold as a $297/month add-on)

HubSpot Marketing Hub plans

Free

$0/mo

Up to 2 users · basic CRM · 2,000 branded email sends/mo

Starter

$20/seat/mo (standard price; $7/seat/mo new-customer promo, limited time)

1,000 marketing contacts · email automation · ad management

Mid tier

Professional

$800/mo

Billed annually ($890/mo paid monthly on an annual commitment) · 3 seats included · 2,000 contacts · unlimited email actions · $3,000 onboarding fee

Enterprise

$3,600/mo

5 seats included · 10,000 contacts · advanced lead scoring · $7,000 onboarding fee

Verified data

Cost calculator: what does your team actually pay?

GoHighLevel

Unlimited

$297/mo

HubSpot

Professional

$800/mo

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Verified data

Feature-by-feature breakdown

Pricing structure. GoHighLevel charges a flat monthly fee regardless of how many users, contacts, or client sub-accounts you add; the only thing that changes your bill is which of the three tiers you are on. HubSpot’s Marketing Hub charges per seat and per marketing-contact tier, and its Professional and Enterprise plans add a one-time onboarding fee ($3,000 and $7,000 respectively) on top of the monthly cost.

Agency and multi-client management. GoHighLevel was built for agencies from the ground up: the Unlimited plan and up include unlimited client sub-accounts, and Agency Pro adds white-label SaaS mode so agencies can resell the platform under their own brand. HubSpot has no native sub-account concept, so managing multiple clients typically means separate HubSpot instances, each billed and licensed independently.

CRM and reporting depth. HubSpot’s core strength is a mature, deeply integrated CRM with advanced lead scoring, extensive third-party integrations, and enterprise-grade reporting and workflow automation. GoHighLevel’s CRM is capable and covers the fundamentals (pipelines, automations, booking calendars) but is not as deep as HubSpot’s for complex, multi-department enterprise reporting needs.

Funnels, sites, and lead capture. GoHighLevel includes a funnel and website builder on every plan, plus SMS and call tracking built in. HubSpot offers landing pages and forms on paid tiers, but website/funnel building is a lighter feature relative to dedicated tools, and SMS is not a core included channel the way it is in GoHighLevel.

Choose GoHighLevel if…

You run an agency or a growing team and want one flat monthly price, unlimited users, and unlimited client sub-accounts without per-seat billing shocks.

Choose HubSpot if…

You need deep CRM, integrations, and reporting, and your budget can absorb per-seat and per-contact pricing as headcount and lead volume grow.

Verified data

GoHighLevel vs HubSpot: security, offline & remote work

How GoHighLevel and HubSpot compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedGoHighLevelHubSpot
Security & compliance
SOC 2 reportSOC 2 Type IIsourceSOC 2 Type IIsource
ISO/IEC 27001CertifiedsourceNot published
Other certificationsNot publishedSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceBAA availableEnterprisesource
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceYesProfessionalsource
SCIM user provisioningNot publishedYesProfessionalsource
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceYesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource
Admin audit logYessourceYesStartersource
Data residency choicesUS onlysourceUS, EU, Canada, AustraliaStartersource
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceAES-256 at rest; TLS 1.2 or 1.3 in transitsource
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedPartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source
Desktop appsWindows, macOS, LinuxsourceBrowser onlysource
Mobile appsiOS, AndroidsourceiOS, Androidsource
Offline limits—Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource
Remote, hybrid & in-office
IP allowlistingNot publishedYesStartersource
Device & session controlsNot publishedYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source
Editorial assessment

What this means for your team

  • Audit reports: both publish a SOC 2 report, and GoHighLevel also holds ISO/IEC 27001. Ask each vendor for the report under NDA before you sign; security reviews usually want the latest one.
  • Single sign-on: GoHighLevel includes it on Agency Pro (OpenID Connect only, not SAML); HubSpot includes it on Professional. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: GoHighLevel and HubSpot will sign a HIPAA business associate agreement (GoHighLevel: Paid add-on (can’t be turned off once enabled); HubSpot: Enterprise).
  • Working offline: HubSpot works offline only in part; GoHighLevel doesn’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: HubSpot can restrict sign-ins to approved IP ranges on Starter. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.
  • Where your data lives: HubSpot lets you choose US, EU, Canada, Australia on Starter. This matters for teams hiring across the EU, UK or Australia.

GoHighLevel: worth knowing

  • SecurityHighLevel offers SSO only over OpenID Connect (OIDC), which requires the $497 Agency Pro plan and a white-label domain. source
  • SecurityHighLevel's HIPAA add-on cannot be disabled once purchased, and accounts are not HIPAA compliant by default. source
  • SecurityAudit log entries are kept for 60 days. source
  • OfficeHighLevel says it is not PCI-DSS compliant itself and relies on PCI-compliant payment processors. source

HubSpot: worth knowing

  • RemoteHubSpot's trusted-IP login restriction also applies to the mobile app, so reps logging in from outside the allowed range on a phone are blocked. source
  • SecurityEach HubSpot account is hosted in one data center (US, EU, Canada or Australia); paid accounts can migrate to another region. source
  • RemoteUsers can see every device, browser and app where they are signed in and log out of lost devices remotely. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Making the switch?

Read our step-by-step migration guides

We mapped out exactly what transfers automatically and what you will need to rebuild by hand, in both directions.

Switching from GoHighLevel to HubSpot → Switching from HubSpot to GoHighLevel →

Frequently Asked Questions

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform built for agencies to manage clients, funnels, and automation under one roof.

What is HubSpot?

HubSpot is an all-in-one CRM platform with marketing, sales, and customer service tools for growing businesses.

How much does GoHighLevel cost compared to HubSpot?

GoHighLevel starts at $97/mo with unlimited users and unlimited client sub-accounts included, while HubSpot offers a free CRM tier but scales up per-seat and per-contact as a team grows; its Professional tier runs $800/mo for 3 seats. For agencies and multi-client teams, GoHighLevel’s flat pricing is typically less expensive; for a single small team starting out, HubSpot’s free tier can cost less at first.

Does GoHighLevel or HubSpot have a free plan?

HubSpot offers a free CRM tier with no card required, while GoHighLevel does not have a free plan but includes a 14-day free trial.

Which is better for agencies, GoHighLevel or HubSpot?

GoHighLevel is built around unlimited agency sub-accounts and white-label/SaaS mode on its Agency Pro tier, making it purpose-built for agencies managing multiple clients. HubSpot does not have a native sub-account concept and is generally better suited to a single organization’s own CRM needs.

Who should choose GoHighLevel vs HubSpot?

GoHighLevel if you run an agency or growing team and want one flat monthly price, unlimited users, and unlimited client sub-accounts without per-seat billing. HubSpot if you need deep CRM, integrations, and reporting, and your budget can absorb per-seat and per-contact pricing as headcount and lead volume grow.

Ready to pick your CRM platform?

Try GoHighLevel Try HubSpot
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Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

GoHighLevelPricing, free plan, AI cost & every comparison›HubSpotPricing, free plan, AI cost & every comparison›
Attio vs HubSpotHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs KlaviyoHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparisonHubSpot vs SalesforceHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “GoHighLevel vs HubSpot”, helpcompare.com/gohighlevel-vs-hubspot/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.132 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 12, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill