Security, offline and access rules that differ between GoHighLevel and HubSpot. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: GoHighLevel, HubSpot.
| What changes | GoHighLevel (today) | HubSpot (after) |
|---|---|---|
| ISO/IEC 27001 | Certifiedsource | Not published |
| Other certifications | Not published | SOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource |
| HIPAA (BAA) | BAA availablePaid add-on (can’t be turned off once enabled)source | BAA availableEnterprisesource |
| Single sign-on (SAML/OIDC) | YesAgency Pro (OpenID Connect only, not SAML)source | YesProfessionalsource |
| SCIM user provisioning | Not published | YesProfessionalsource |
| Two-factor authentication | YesEnforcement: Not plan-gated in vendor docs (portal admin setting)source | YesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource |
| Admin audit log | Yessource | YesStartersource |
| Data residency choices | US onlysource | US, EU, Canada, AustraliaStartersource |
| Encryption | AES-256 at rest; TLS 1.2+ in transitsource | AES-256 at rest; TLS 1.2 or 1.3 in transitsource |
| Offline mode | Not documented | PartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source |
| Desktop apps | Windows, macOS, Linuxsource | Browser onlysource |
| Offline limits | — | Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource |
| IP allowlisting | Not published | YesStartersource |
| Device & session controls | Not published | YesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source |
Agencies or businesses moving from GoHighLevel’s all-in-one automation suite to HubSpot’s more enterprise-grade CRM and marketing platform are usually outgrowing GoHighLevel’s agency-tool feel and want deeper reporting and integrations.
HubSpot’s custom report builder and data management tools go well beyond GoHighLevel’s sub-account dashboards.
HubSpot’s marketplace of thousands of apps and native data-sync options connect to far more of the martech stack than GoHighLevel typically does.
HubSpot’s CRM, Sales Hub, and Marketing Hub are designed to scale with larger revenue teams in a way GoHighLevel’s agency-first model isn’t.
Estimate the real hidden cost of moving from GoHighLevel to HubSpot, not just the subscription price.
HubSpot’s import tool handles the core CRM data, but the automation and funnel rebuild is entirely manual.
| Step | What happens |
|---|---|
| 1Export from GoHighLevel | Export contacts, opportunities, and companies as CSV from your GoHighLevel sub-account. |
| 2Clean and remap fields | Match GoHighLevel custom fields and pipeline stages to HubSpot’s contact, company, and deal properties. |
| 3Set up your HubSpot account | Create and configure your HubSpot portal, including pipelines and custom properties. |
| 4Import contacts, companies, and deals via CSV | Use HubSpot’s native CRM import tool, which handles CSV-based imports of contacts, companies, and deals but isn’t a purpose-built GoHighLevel connector. |
| 5Rebuild workflows and funnels | Recreate GoHighLevel automations as HubSpot workflows and rebuild any funnel/landing pages using Marketing Hub or CMS Hub, since neither transfers automatically. |
| 6Test and validate before cutover | Spot-check imported records, test rebuilt workflows, and validate reporting before fully switching over. |
HubSpot’s free CRM is a real starting point, but its paid Marketing Hub tiers climb quickly compared with GoHighLevel’s flat pricing.
| Plan | GoHighLevel | HubSpot |
|---|---|---|
| Free plan | No free tier (14-day trial) | $0 (Free CRM) |
| Entry paid tier | $97/mo (Starter) | $20/seat/mo (Marketing Hub Starter, standard price), as of September 2026 |
| Mid tier | $297/mo (Unlimited) | $800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee) |
HubSpot’s free CRM is genuinely free, but its paid Marketing Hub tiers jump quickly: Professional is $800/month billed annually including 3 seats plus a one-time onboarding fee, a very different cost curve than GoHighLevel’s flat $97-$497 tiers.
HubSpot pulls ahead on CRM depth and reporting; GoHighLevel keeps the edge on native funnels and SMS.
| Feature | GoHighLevel | HubSpot equivalent |
|---|---|---|
| Automations/workflows | Broad, funnel-tied workflow builder | More robust workflow automation at Professional/Enterprise tiers, a genuine upgrade but gated behind higher-cost plans |
| CRM/pipeline | Opportunity pipelines for agencies | A core strength with deep customization, a real upgrade for larger sales teams |
| Funnels/landing pages | Native funnel builder | Landing pages exist but funnel-style page building is less central and often requires CMS Hub, a mild downgrade for funnel-first marketers |
| Email/SMS marketing | Unified email plus SMS | Strong email marketing but native SMS is limited/add-on based, a downgrade for texting-heavy outreach |
| Reporting | Sub-account dashboards | Custom report builder and dashboards are a genuine upgrade for data-driven teams |
No, HubSpot’s CRM import tool is CSV-based for contacts, companies, and deals; there’s no purpose-built GoHighLevel connector the way GoHighLevel has one for HubSpot.
No, workflow logic has to be manually rebuilt using HubSpot’s own automation builder, which is a paid feature above the free CRM tier.
Often yes at the mid-tier: Marketing Hub Professional is $800/month billed annually plus a one-time onboarding fee, well above GoHighLevel’s flat $297 Unlimited plan.
Only through add-ons or third-party integrations; HubSpot’s native SMS capability is more limited than GoHighLevel’s built-in texting.
Contact/deal import can happen in days; rebuilding workflows, pipelines, and reporting properly for a mid-size team often takes several weeks, especially with HubSpot’s onboarding process for Professional/Enterprise.
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Cite this page: HelpCompare, “Switching from GoHighLevel to HubSpot: A Step-by-Step Migration Guide”, helpcompare.com/gohighlevel-to-hubspot-migration/ (updated ).
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