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Security & access: what changes when you switch

Security, offline and access rules that differ between GoHighLevel and HubSpot. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: GoHighLevel, HubSpot.

What changesGoHighLevel (today)HubSpot (after)
ISO/IEC 27001CertifiedsourceNot published
Other certificationsNot publishedSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceBAA availableEnterprisesource
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceYesProfessionalsource
SCIM user provisioningNot publishedYesProfessionalsource
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceYesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource
Admin audit logYessourceYesStartersource
Data residency choicesUS onlysourceUS, EU, Canada, AustraliaStartersource
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceAES-256 at rest; TLS 1.2 or 1.3 in transitsource
Offline modeNot documentedPartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source
Desktop appsWindows, macOS, LinuxsourceBrowser onlysource
Offline limits—Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource
IP allowlistingNot publishedYesStartersource
Device & session controlsNot publishedYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source
Editorial assessment

Before you cut over

  • Set up single sign-on in HubSpot on Professional before you invite the team, so accounts are created through your identity provider rather than by hand.
  • HubSpot adds offline access (partial): install the mobile app for staff who work on the move.

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

CRM PLATFORMS · MIGRATION GUIDE

Switching from GoHighLevel to HubSpot

Agencies or businesses moving from GoHighLevel’s all-in-one automation suite to HubSpot’s more enterprise-grade CRM and marketing platform are usually outgrowing GoHighLevel’s agency-tool feel and want deeper reporting and integrations.

Quick verdict: Makes sense for businesses that have outgrown an all-in-one agency tool and need HubSpot’s reporting depth, integration ecosystem, and sales/marketing alignment — but be ready for a real jump in cost and a manual rebuild of automations.

Why teams switch from GoHighLevel to HubSpot

Enterprise-grade reporting and customization

HubSpot’s custom report builder and data management tools go well beyond GoHighLevel’s sub-account dashboards.

Deeper integration ecosystem

HubSpot’s marketplace of thousands of apps and native data-sync options connect to far more of the martech stack than GoHighLevel typically does.

Built for sales and marketing alignment at scale

HubSpot’s CRM, Sales Hub, and Marketing Hub are designed to scale with larger revenue teams in a way GoHighLevel’s agency-first model isn’t.

Estimate · your inputs

Switching Cost & Friction Estimator

Estimate the real hidden cost of moving from GoHighLevel to HubSpot, not just the subscription price.

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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.

How to migrate your data

HubSpot’s import tool handles the core CRM data, but the automation and funnel rebuild is entirely manual.

StepWhat happens
1Export from GoHighLevelExport contacts, opportunities, and companies as CSV from your GoHighLevel sub-account.
2Clean and remap fieldsMatch GoHighLevel custom fields and pipeline stages to HubSpot’s contact, company, and deal properties.
3Set up your HubSpot accountCreate and configure your HubSpot portal, including pipelines and custom properties.
4Import contacts, companies, and deals via CSVUse HubSpot’s native CRM import tool, which handles CSV-based imports of contacts, companies, and deals but isn’t a purpose-built GoHighLevel connector.
5Rebuild workflows and funnelsRecreate GoHighLevel automations as HubSpot workflows and rebuild any funnel/landing pages using Marketing Hub or CMS Hub, since neither transfers automatically.
6Test and validate before cutoverSpot-check imported records, test rebuilt workflows, and validate reporting before fully switching over.
What HubSpot’s importer doesn’t handle: HubSpot’s CRM import tool handles CSV-based contacts, companies, and deals but has no purpose-built GoHighLevel connector — automation/workflow logic, funnel pages, and pipeline-stage nuances all require manual rebuilding inside HubSpot.

Pricing during the transition

HubSpot’s free CRM is a real starting point, but its paid Marketing Hub tiers climb quickly compared with GoHighLevel’s flat pricing.

PlanGoHighLevelHubSpot
Free planNo free tier (14-day trial)$0 (Free CRM)
Entry paid tier$97/mo (Starter)$20/seat/mo (Marketing Hub Starter, standard price), as of September 2026
Mid tier$297/mo (Unlimited)$800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee)

HubSpot’s free CRM is genuinely free, but its paid Marketing Hub tiers jump quickly: Professional is $800/month billed annually including 3 seats plus a one-time onboarding fee, a very different cost curve than GoHighLevel’s flat $97-$497 tiers.

Feature-parity checklist

HubSpot pulls ahead on CRM depth and reporting; GoHighLevel keeps the edge on native funnels and SMS.

FeatureGoHighLevelHubSpot equivalent
Automations/workflowsBroad, funnel-tied workflow builderMore robust workflow automation at Professional/Enterprise tiers, a genuine upgrade but gated behind higher-cost plans
CRM/pipelineOpportunity pipelines for agenciesA core strength with deep customization, a real upgrade for larger sales teams
Funnels/landing pagesNative funnel builderLanding pages exist but funnel-style page building is less central and often requires CMS Hub, a mild downgrade for funnel-first marketers
Email/SMS marketingUnified email plus SMSStrong email marketing but native SMS is limited/add-on based, a downgrade for texting-heavy outreach
ReportingSub-account dashboardsCustom report builder and dashboards are a genuine upgrade for data-driven teams

Frequently Asked Questions

Does HubSpot have a native GoHighLevel importer?

No, HubSpot’s CRM import tool is CSV-based for contacts, companies, and deals; there’s no purpose-built GoHighLevel connector the way GoHighLevel has one for HubSpot.

Will my GoHighLevel workflows transfer to HubSpot?

No, workflow logic has to be manually rebuilt using HubSpot’s own automation builder, which is a paid feature above the free CRM tier.

Is HubSpot much more expensive than GoHighLevel?

Often yes at the mid-tier: Marketing Hub Professional is $800/month billed annually plus a one-time onboarding fee, well above GoHighLevel’s flat $297 Unlimited plan.

Can I keep GoHighLevel’s SMS follow-up in HubSpot?

Only through add-ons or third-party integrations; HubSpot’s native SMS capability is more limited than GoHighLevel’s built-in texting.

How long does a realistic migration take?

Contact/deal import can happen in days; rebuilding workflows, pipelines, and reporting properly for a mid-size team often takes several weeks, especially with HubSpot’s onboarding process for Professional/Enterprise.

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Switching from GoHighLevel to HubSpot: A Step-by-Step Migration Guide”, helpcompare.com/gohighlevel-to-hubspot-migration/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.