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Home › Categories › Agency & Funnel Software

Agency, CRM & Funnel Software, Compared: Verified 2026 Pricing

Bill BelcaminoBy Bill Belcamino · Last updated September 14, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team

Side-by-side pricing for GoHighLevel, Vendasta, ClickFunnels, Kartra and Keap: entry price, free plan, how each vendor bills for AI, and the date we last checked each figure against the vendor’s own pricing page.

Agency, CRM & Funnel Software, ComparedVerified Sep 14, 2026

Quick answer

  • Lowest published entry price: Kartra — Starting at $59/mo.
  • Free plans: none of the 5 tools we track here offers a permanent free plan.

Agency & Funnel Software pricing at a glance

Every row links to the comparison where the figure was verified and to the vendor’s pricing page.

ToolEntry priceFree planAI billingG2 ratingVerifiedSource
GoHighLevelStarting at $97/mo14-day free trial—4.6 / 5651 reviewsSeptember 14, 2026in GoHighLevel vs HubSpotVendor pricing ↗
VendastaStarting at $99/moFree demo / trial access—4.5 / 5547 reviewsSeptember 14, 2026in GoHighLevel vs VendastaVendor pricing ↗
ClickFunnelsStarting at $97/mo14-day free trial—4.6 / 5417 reviewsSeptember 14, 2026in GoHighLevel vs ClickFunnelsVendor pricing ↗
KartraStarting at $59/moNo free trial — 30-day money-back guarantee—3.9 / 562 reviewsSeptember 14, 2026in GoHighLevel vs KartraVendor pricing ↗
KeapStarting at $299/moNo free plan — limited free trial (no card required; 25 email sends, no payments or texts)—3.8 / 533 reviewsSeptember 14, 2026in GoHighLevel vs KeapVendor pricing ↗

Head-to-head comparisons

GoHighLevel vs ClickFunnelsUpdated September 14, 2026GoHighLevel vs KartraUpdated September 14, 2026GoHighLevel vs KeapUpdated September 14, 2026GoHighLevel vs VendastaUpdated September 14, 2026

Switching guides

ClickFunnels to GoHighLevelSwitching guideGoHighLevel to ClickFunnelsSwitching guideGoHighLevel to KartraSwitching guideGoHighLevel to KeapSwitching guideGoHighLevel to VendastaSwitching guideKartra to GoHighLevelSwitching guideKeap to GoHighLevelSwitching guideVendasta to GoHighLevelSwitching guide

Frequently asked questions

Which agency software tool is cheapest?

Of the 5 agency software tools HelpCompare tracks, the lowest published entry price belongs to Kartra (Starting at $59/mo, verified September 14, 2026). Entry prices are the cheapest paid tier each vendor publishes; the right answer at your team size depends on seat minimums and add-ons, which each head-to-head comparison breaks down.

Which agency software tools have a free plan?

None of the agency software tools we track offers a permanent free plan; check each vendor for trials.

Where does this pricing data come from?

Every figure was recorded from the vendor's own pricing page during research for a HelpCompare comparison, and is dated. The most recent check in this category was September 14, 2026. Nothing is estimated: where a vendor publishes no price, we say so. The full dataset is free to reuse under CC BY 4.0 at helpcompare.com/data/.

Sources

Figures come from each vendor’s pricing page, recorded on the date shown. Download the full dataset from Open Data (JSON and CSV, CC BY 4.0).

Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Bill has worked in software and digital marketing for more than 20 years. He spent nine years as an engineer at HP, served as COO scaling a platform past 200,000 users, and ran Google’s $70M/year search syndication partnership at Alot.com. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 14, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill