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CRM & Sales Automation

GoHighLevel vs Keap: Which CRM Is Right for Your Business in 2026?

A flat-rate, white-labelable agency platform vs. a mature, single-plan CRM built for direct-to-business sales teams. Here is the real pricing, feature, and cost breakdown, including what happens to your bill as your team grows.

Bill BelcaminoBy Bill Belcamino · Last updated September 14, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
GoHighLevel logoStarting at $97/mo

GoHighLevel

VS
Keap logoStarting at $299/mo

Keap

Run the seat cost calculator Compare pricing tiers
GoHighLevel vs KeapVerified Sep 14, 2026
Bottom line Editorial assessment

Which is better, GoHighLevel or Keap?

Choose GoHighLevel if you run an agency or growing team and want a flat price with unlimited users; choose Keap if you run a single business that wants a mature CRM with strong email deliverability. GoHighLevel costs $97 to $497/mo flat, while Keap starts at $299/mo for 2 users, adds $39/mo per extra user, and requires a paid implementation package.

Quick verdict: GoHighLevel leads on price and agency features — a flat $97–$497/mo covers unlimited users, unlimited contacts, and (from Unlimited up) unlimited white-labelable client sub-accounts. Keap leads on CRM maturity — a more polished, purpose-built sales pipeline and contact lifecycle tool, but it starts at $299/mo for just 2 users and adds $39/mo for every user after that, with no white-label option for agencies.
Verified data

GoHighLevel vs Keap: quick facts

At a glanceGoHighLevelKeap
CategoryCRM & Sales Automation
Entry priceStarting at $97/moStarting at $299/mo
Free plan14-day free trialNo free plan — limited free trial (no card required; 25 email sends, no payments or texts)
Verified data

GoHighLevel vs Keap at a glance

CategoryGoHighLevelKeap
Starting price$97/mo (Starter)$299/mo billed monthly (single plan, 2 users)
Pricing modelFlat monthly, unlimited users & contactsSingle plan + $39/mo per extra user
Included usersUnlimited on every plan2 users included
Agency sub-accountsUnlimited (Unlimited plan and up)Not available
White-label / SaaS modeAgency Pro tier and upNot available
CRM depthCapable, agency-first pipeline & automationsMature, deal-tracking-focused native CRM
Funnel & website builderIncluded on every planNot included — requires third-party tools
Email deliverabilityIncluded alongside SMSIncluded
Free trial14 daysLimited free trial (no card; 25 email sends, no payments or texts)
Best forAgencies & flat-rate scaling teamsDirect-to-business sales teams wanting CRM depth

Is GoHighLevel cheaper than Keap?

Yes, in almost every scenario. GoHighLevel’s flat $97–$497/mo covers unlimited users, while Keap starts at $299/mo for just 2 users and adds $39/mo per additional seat, so a 6-person Keap team pays $299/mo plus 4 extra users at $39/mo each before add-ons, more than GoHighLevel’s $297 Unlimited plan.

Verified data

Full pricing breakdown

GoHighLevel prices are flat monthly regardless of team size. Keap runs a single unified plan priced per the features you need, plus a per-user add-on fee.

GoHighLevel plans

Starter

$97/mo

3 sub-accounts · unlimited contacts & users · core CRM, funnels, automations

Most popular

Unlimited

$297/mo

Unlimited sub-accounts · unlimited contacts & users · rebillable phone & email

Agency Pro

$497/mo

Everything in Unlimited · SaaS mode · white-label mobile app · advanced API

Enterprise

Custom

Dedicated account manager · custom development · premium support

Keap plans

Keap (base)

$299/mo

2 user licenses · full CRM, automation, marketing & sales tools · Tier 1 text marketing (500 msgs)

Additional users

+$39/user/mo

Add team members beyond the 2 included on the base plan

Contact volume

Scales by list size

Pricing rises with total contact count, quoted at signup

Implementation

Required add-on

Mandatory strategy consulting, data migration & setup package

Verified data

Cost calculator: what does your team actually pay?

GoHighLevel

Unlimited

$297/mo

Keap

Base + extra seats

$299/mo

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Verified data

Feature-by-feature breakdown

Pricing structure. GoHighLevel charges a flat monthly fee regardless of how many users or contacts you add; the only thing that changes your bill is which of the three tiers you are on. Keap runs a single unified plan starting at $299/mo for 2 users, with every additional team member costing $39/mo, so a 6-person team pays $299/mo plus 4 extra users at $39/mo each before contact-volume or text-marketing add-ons.

Agency and multi-client management. GoHighLevel was built for agencies from the ground up: the Unlimited plan and up include unlimited client sub-accounts, and Agency Pro adds white-label SaaS mode. Keap has no sub-account or white-label concept at all; it is licensed and billed as a single-business tool.

CRM and deliverability depth. Keap’s core strength is a mature, deeply native CRM with thoughtful deal tracking and contact lifecycle management. GoHighLevel’s CRM is capable and covers the fundamentals (pipelines, automations, booking calendars) but is not as refined as Keap’s for complex sales-pipeline reporting.

Funnels, sites, and onboarding. GoHighLevel includes a funnel and website builder on every plan, plus SMS and call tracking built in, with self-serve signup and a 14-day trial. Keap has no built-in funnel or website builder and requires a mandatory paid implementation package (strategy consulting, data migration, and setup) before you can fully use the platform, and only a limited free trial (25 email sends, no payments or texts) is available beforehand.

Choose GoHighLevel if…

You run an agency or a growing team and want one flat monthly price, unlimited users, and unlimited client sub-accounts without per-seat billing shocks.

Choose Keap if…

You run a single business, not an agency, and want a mature, deeply native CRM, and your team is small enough that per-seat pricing stays manageable.

Verified data

GoHighLevel vs Keap: security, offline & remote work

How GoHighLevel and Keap compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedGoHighLevelKeap
Security & compliance
SOC 2 reportSOC 2 Type IIsourceNot published
ISO/IEC 27001CertifiedsourceNot published
Other certificationsNot publishedPCI DSSsource
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceBAA availablesource
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceNot published
SCIM user provisioningNot publishedNot published
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceYesEnforcement: All plans (2FA mandatory for every user)source
Admin audit logYessourceNot published
Data residency choicesUS onlysourceNot published
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceNot published
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsWindows, macOS, LinuxsourceNot published
Mobile appsiOS, AndroidsourceiOS, Androidsource
Remote, hybrid & in-office
IP allowlistingNot publishedNot published
Device & session controlsNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: GoHighLevel states a SOC 2 report on its own site; we found no SOC 2 statement for Keap. If your security team requires SOC 2, ask Keap directly before shortlisting.
  • Single sign-on: GoHighLevel includes it on Agency Pro (OpenID Connect only, not SAML). Keap doesn’t document single sign-on with your own identity provider. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: GoHighLevel and Keap will sign a HIPAA business associate agreement (GoHighLevel: Paid add-on (can’t be turned off once enabled)).
  • Working offline: GoHighLevel and Keap don’t document an offline mode. Details are in the Offline mode row above.

GoHighLevel: worth knowing

  • SecurityHighLevel offers SSO only over OpenID Connect (OIDC), which requires the $497 Agency Pro plan and a white-label domain. source
  • SecurityHighLevel's HIPAA add-on cannot be disabled once purchased, and accounts are not HIPAA compliant by default. source
  • SecurityAudit log entries are kept for 60 days. source
  • OfficeHighLevel says it is not PCI-DSS compliant itself and relies on PCI-compliant payment processors. source

Keap: worth knowing

  • SecurityAfter a successful 2FA challenge, a recognized device is not challenged again for 90 days unless a new device signs in. source
  • SecurityHIPAA protections must be switched on in-app (HIPAA Security Controls) before signing Keap's BAA. source
  • RemoteKeap can be used from a phone through the native app or the mobile browser. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Making the switch?

Read our step-by-step migration guides

We mapped out exactly what transfers automatically and what you will need to rebuild by hand, in both directions.

Switching from GoHighLevel to Keap → Switching from Keap to GoHighLevel →

Frequently Asked Questions

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform built for agencies to manage clients, funnels, and automation under one roof.

What is Keap?

Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small-to-medium direct-to-business sales teams, with a strong focus on deal tracking and contact lifecycle management.

How much does GoHighLevel cost compared to Keap?

GoHighLevel starts at $97/mo flat with unlimited users, while Keap starts at $299/mo for just 2 users and adds $39/mo per additional seat. For teams larger than a couple of people, GoHighLevel is almost always the cheaper option.

Does GoHighLevel or Keap have a free plan?

GoHighLevel offers a 14-day free trial. Keap has no free plan; it offers a limited free trial (no card required; 25 email sends, no payments or texts), and getting fully set up requires a paid onboarding and implementation package.

Which is better for agencies, GoHighLevel or Keap?

GoHighLevel is the stronger fit. Its Unlimited and Agency Pro plans include unlimited client sub-accounts and white-label/SaaS mode. Keap has no sub-account or white-label system and is licensed as a single-business tool.

Which has the more mature CRM, GoHighLevel or Keap?

Keap, generally. It has a longer track record as a dedicated CRM with deeper deal-tracking and contact lifecycle tools. GoHighLevel’s CRM is capable but built as one part of a broader all-in-one agency platform.

Ready to pick your CRM platform?

Try GoHighLevel Try Keap
Related

See more CRM comparisons

See the full CRM Platforms hub for more comparisons, including GoHighLevel vs HubSpot and HubSpot vs Salesforce.

View the CRM Platforms hub →

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

GoHighLevelPricing, free plan, AI cost & every comparison›KeapPricing, free plan, AI cost & every comparison›
ActiveCampaign vs KeapHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonKeap vs KlaviyoHead-to-head comparisonKeap vs MailchimpHead-to-head comparisonGoHighLevel vs ActiveCampaignHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “GoHighLevel vs Keap”, helpcompare.com/gohighlevel-vs-keap/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.132 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 14, 2026. No paid sponsorships, no affiliate commissions.

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