Security, offline and access rules that differ between Keap and GoHighLevel. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: Keap, GoHighLevel.
Set up single sign-on in GoHighLevel on Agency Pro (OpenID Connect only, not SAML) before you invite the team, so accounts are created through your identity provider rather than by hand.
Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data
MARKETING AUTOMATION · MIGRATION GUIDE
Switching from Keap to GoHighLevel
Businesses leaving Keap’s single-company CRM for GoHighLevel’s broader, more agency-flexible automation platform are usually trying to cut cost-per-contact or add funnel and SMS capabilities.
Quick verdict: A reasonable move for cost-conscious businesses or agencies that want funnels, SMS, and multi-client sub-accounts in one place; you’ll trade away some of Keap’s polished quoting, invoicing, and lifecycle-automation depth.
Why teams switch from Keap to GoHighLevel
Lower cost at scale, unlimited contacts
GoHighLevel’s flat tiers include unlimited contacts, which can undercut Keap’s cost structure as your list grows.
Funnels and SMS in the same platform
GoHighLevel adds a native funnel/page builder and two-way SMS that Keap doesn’t offer natively.
Multi-client and agency features
Businesses that also manage marketing for other companies can use GoHighLevel’s sub-accounts, which Keap isn’t designed for.
Estimate the real hidden cost of moving from Keap to GoHighLevel, not just the subscription price.
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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.
How to migrate your data
GoHighLevel’s native importer covers contacts and opportunities only, leaving Keap’s quoting and campaign logic to be manually rebuilt.
Step
What happens
1Export from Keap
Export contacts and available pipeline/deal data from Keap as CSV.
2Clean and remap fields
Match Keap custom fields and tags to GoHighLevel’s contact fields and pipeline stages.
3Set up your GoHighLevel sub-account
Create and configure the destination sub-account.
4Import contacts and opportunities via CSV
Use GoHighLevel’s native CSV importer for contacts and opportunities.
5Rebuild campaigns, quoting, and funnels
Recreate Keap campaigns as GoHighLevel workflows and rebuild any quote/invoice processes and landing pages, since none of that logic transfers.
6Test and go live
Run test contacts through the new workflows and confirm payment/quote processes before cutting over fully.
What GoHighLevel’s importer doesn’t handle: GoHighLevel has no named Keap importer — everything beyond a contacts/opportunities CSV, including Keap’s campaign automation logic and quoting/invoicing setup, has to be manually rebuilt.
Pricing during the transition
GoHighLevel’s flat tiers contrast with Keap’s per-contact, per-user core plan pricing.
Plan
Keap
GoHighLevel
Free plan
No free tier (limited free trial)
No free tier (14-day trial)
Entry paid tier
$299/mo billed monthly, core plan (2 users included), as of September 2026
$97/mo (Starter)
Mid tier
Scales up from the core plan with additional users and contact volume
$297/mo (Unlimited)
GoHighLevel’s tiers are flat regardless of contact count, while Keap’s core plan pricing scales with contacts and users, so the cost comparison depends heavily on your list size and team size.
Feature-parity checklist
GoHighLevel widens the marketing toolkit; Keap’s sales-cycle depth (quoting, invoicing) is what you leave behind.
Feature
Keap
GoHighLevel equivalent
Automations/workflows
Deep lifecycle and quote-to-invoice automation
Broader general-purpose workflow builder, more flexible but less purpose-built for quoting follow-up
CRM/pipeline
Mature pipeline with quoting/invoicing built in
Opportunity pipelines without native quoting/invoicing, a downgrade for service businesses that relied on that
Funnels/landing pages
Basic landing pages
Native funnel builder, a genuine upgrade
Email/SMS marketing
Email plus tiered SMS add-on
Native unified email and SMS, an upgrade for texting-heavy follow-up
Reporting
CRM/sales reporting
Sub-account dashboards, more marketing/funnel-oriented, less sales-cycle detail
Does GoHighLevel import Keap’s quotes and invoices?
No, there’s no native importer for that data; quoting and invoicing workflows need to be rebuilt using GoHighLevel’s own payment/product tools.
Will my Keap campaigns transfer automatically?
No, campaign automation logic must be manually recreated as GoHighLevel workflows.
Is GoHighLevel cheaper than Keap?
Often yes, especially with a larger contact list, since GoHighLevel’s tiers don’t charge per contact the way Keap’s core plan pricing scales.
Do I need the same level of onboarding help GoHighLevel offers as Keap requires?
GoHighLevel is more self-serve by default; Keap generally bundles a paid implementation step that GoHighLevel doesn’t require, which can make the initial migration faster on the GoHighLevel side.
What’s the biggest gap after switching?
Native quoting and invoicing: GoHighLevel handles payments and products, but not with Keap’s dedicated quote-to-invoice workflow.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.
Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.
“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”
Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.
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