Security, offline and access rules that differ between GoHighLevel and Keap. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: GoHighLevel, Keap.
| What changes | GoHighLevel (today) | Keap (after) |
|---|---|---|
| SOC 2 report | SOC 2 Type IIsource | Not published |
| ISO/IEC 27001 | Certifiedsource | Not published |
| Other certifications | Not published | PCI DSSsource |
| HIPAA (BAA) | BAA availablePaid add-on (can’t be turned off once enabled)source | BAA availablesource |
| Single sign-on (SAML/OIDC) | YesAgency Pro (OpenID Connect only, not SAML)source | Not published |
| Two-factor authentication | YesEnforcement: Not plan-gated in vendor docs (portal admin setting)source | YesEnforcement: All plans (2FA mandatory for every user)source |
| Admin audit log | Yessource | Not published |
| Data residency choices | US onlysource | Not published |
| Encryption | AES-256 at rest; TLS 1.2+ in transitsource | Not published |
| Desktop apps | Windows, macOS, Linuxsource | Not published |
Small businesses moving from GoHighLevel’s agency-oriented all-in-one platform to Keap’s CRM-and-automation product are usually after deeper lifecycle automation and built-in quoting for a single company.
Keap’s automation is built around a single company’s customer lifecycle (leads, quotes, invoices) rather than GoHighLevel’s multi-client agency model.
Keap includes quotes, invoices, and payments as core CRM features, which GoHighLevel handles more as add-ons.
Without sub-accounts or SaaS-resale features, Keap can feel more straightforward for a business that isn’t managing other companies’ accounts.
Estimate the real hidden cost of moving from GoHighLevel to Keap, not just the subscription price.
Keap’s importer only handles contacts, so campaigns and pipelines need to be rebuilt from scratch after import.
| Step | What happens |
|---|---|
| 1Export from GoHighLevel | Export contacts and opportunities as CSV from your GoHighLevel sub-account. |
| 2Clean and remap fields | Match GoHighLevel custom fields and pipeline stages to Keap’s contact fields and pipeline stages. |
| 3Set up your Keap account | Configure your Keap account, including the onboarding/implementation steps Keap now bundles into setup. |
| 4Import contacts via CSV | Use Keap’s native contact CSV importer to bring records in. |
| 5Rebuild campaigns, pipelines, and funnels | Recreate GoHighLevel workflows as Keap campaigns and rebuild any funnel/landing pages using Keap’s simpler page tools, since neither transfers automatically. |
| 6Test automations end-to-end | Run test contacts through rebuilt campaigns before fully cutting over. |
Keap has moved to a simpler, single-core-plan pricing structure that doesn’t map cleanly onto GoHighLevel’s tiered model.
| Plan | GoHighLevel | Keap |
|---|---|---|
| Free plan | No free tier (14-day trial) | No free tier (limited free trial) |
| Entry paid tier | $97/mo (Starter) | $299/mo billed monthly, core plan (2 users included), as of September 2026 |
| Mid tier | $297/mo (Unlimited) | Scales up from the core plan with additional users and contact volume rather than a separate named tier |
Keap has moved toward a single core-plan pricing structure ($299/month billed monthly with 2 users included, plus $39/month per extra user and optional text-messaging add-ons) rather than GoHighLevel’s tiered $97/$297/$497 structure, so compare based on your actual user and contact count rather than plan names.
Keap goes deeper on sales-cycle tooling like quoting; GoHighLevel goes wider on marketing channels.
| Feature | GoHighLevel | Keap equivalent |
|---|---|---|
| Automations/workflows | Flexible workflow builder across marketing and sales | Deep but narrower lifecycle-focused automation, strong for quote/invoice follow-up but less flexible for marketing-style funnels |
| CRM/pipeline | Opportunity pipelines for agencies | Mature pipeline plus built-in quoting/invoicing, a genuine upgrade for service businesses selling directly |
| Funnels/landing pages | Native funnel builder | Basic landing pages only, a real downgrade for funnel-heavy marketers |
| Email/SMS marketing | Unified email plus SMS | Email plus tiered add-on texting, less integrated than GoHighLevel’s native SMS |
| Reporting | Sub-account dashboards | CRM/sales-focused reporting, less marketing/funnel-oriented |
No, Keap’s import tool is a standard CSV contact importer; there’s no named GoHighLevel connector.
No, Keap’s landing pages are more basic than GoHighLevel’s funnel builder, so complex funnels need to be simplified or rebuilt with different expectations.
For a single business it can be, since Keap’s core plan starts at $299/month (billed monthly) versus GoHighLevel’s $97 Starter tier. GoHighLevel’s Starter already includes 3 sub-accounts, and its $297 Unlimited plan covers unlimited sub-accounts.
Keap generally builds an onboarding/implementation step into getting started, which is a real cost and time factor GoHighLevel’s self-serve signup doesn’t have.
Contact import is quick; rebuilding campaigns and pipelines alongside Keap’s required onboarding process often takes several weeks end-to-end.
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Cite this page: HelpCompare, “Switching from GoHighLevel to Keap: A Step-by-Step Migration Guide”, helpcompare.com/gohighlevel-to-keap-migration/ (updated ).
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