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Marketing Automation

Keap vs Klaviyo: Which Marketing Platform Fits Your Business in 2026?

Keap is an all-in-one CRM, marketing and commerce platform for small businesses at a flat price; Klaviyo is the e-commerce email and SMS specialist, priced by active-profile count. Here is what each actually costs.

By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Keap logoSingle platform plan — $299/mo flat (2 users included, $39/mo per extra user)

Keap

VS
Klaviyo logoEmail — From $20/mo (500 active profiles)

Klaviyo

Run the cost calculator Compare pricing tiers
Keap vs KlaviyoVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Does an online store need Keap, Klaviyo, or both?

Most pure online stores need Klaviyo at $20/mo rather than Keap, while a coach, agency or service business that invoices and takes payments fits Keap's $299/mo flat platform.

They aren't substitutes: Keap bundles CRM, sales pipeline, invoicing, checkout, payments and scheduling with 2 users included, and Klaviyo is an email and SMS layer on top of a store, with no CRM at all. Plenty of businesses run both, and that's where it goes wrong. When two tools can email the same person, decide up front which one owns marketing consent and which owns the customer record, and sync in one direction only. Otherwise an unsubscribe in one tool never reaches the other, and you mail people who opted out, which invites complaints and hurts deliverability. Keap's trial is capped at 25 emails with no payments or texting, so ask for a demo of the invoicing side.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Verified data

Keap vs Klaviyo: quick facts

At a glanceKeapKlaviyo
CategoryMarketing Automation
Entry priceSingle platform plan — $299/mo flat (2 users included, $39/mo per extra user)Email — From $20/mo (500 active profiles)
Free planNo free plan — free trial only (capped at 25 emails, no payments or texting)Free — up to 250 active profiles, 500 emails/mo, $5 of mobile-message credit/mo

Is Keap cheaper than Klaviyo?

Klaviyo, by a wide margin at the entry level: $20/mo (up to 500 active profiles) against Keap’s $299/mo flat (2 users included). Klaviyo’s price does rise with list size, and Keap’s $299 already covers far more than email — CRM, sales pipeline, invoicing and payments are all included, none of which Klaviyo offers.

Verified data

Keap vs Klaviyo at a glance

CategoryKeapKlaviyo
Entry priceKeap $299/mo flat (2 users included)Email $20/mo flat (up to 500 active profiles)
Free planNone — free trial only250 active profiles, 500 emails/mo
CRM includedYes, built inNone — event/profile data only
Invoicing & paymentsIncludedNot offered
Native e-commerce event syncNot a core featureNative Shopify purchase/browse sync
Revenue attributionNot a core featureBuilt into every flow and send
Built forSmall businesses running their whole operationE-commerce stores optimizing email/SMS revenue

Verified September 23, 2026Prices recorded from each vendor’s own pricing page. See sources

Prices in USD from keap.com/pricing and klaviyo.com/pricing, both checked September 23, 2026.

Editorial assessment

How they actually differ

Both automate marketing messages, but they occupy different layers of a business’s stack: Keap is the operating system, Klaviyo is a specialist tool that sits alongside a separate e-commerce platform.

Whole-business platform vs. e-commerce specialist

Keap’s flat $299/mo covers CRM, sales pipeline, invoicing, checkout forms, payment processing and appointment scheduling, alongside its marketing automation. Klaviyo does exactly one job well: sync store data and send highly targeted, revenue-attributed email and SMS. It assumes you already have an e-commerce platform (commonly Shopify) doing the selling.

Who these are actually built for

Keap targets small businesses — coaches, agencies, local service businesses — that need one system for sales, marketing and getting paid, online or offline. Klaviyo targets online stores specifically, where purchase and browsing behavior drives highly automated, revenue-tracked flows.

Moving between them

These serve different enough purposes that most businesses do not “migrate” from one to the other so much as add Klaviyo alongside an existing store while running Keap (or a similar CRM) for the rest of the business — or vice versa. Neither vendor publishes a dedicated importer for the other.

Editorial assessment

Pros & cons

Keap

Pros

  • CRM, invoicing, checkout and payments included in one price
  • Sales pipeline and appointment scheduling built in
  • Works for online and offline sales alike
  • Migration/data-import services included in implementation packages

Cons

  • $299/mo is a high entry price versus Klaviyo’s $20
  • No native e-commerce event sync or revenue attribution
  • No free plan, trial only
  • Less depth in e-commerce-specific automation than Klaviyo

Klaviyo

Pros

  • $20/mo entry price, far cheaper to start
  • Native Shopify purchase and browsing event sync
  • Revenue attribution built into every flow and send
  • Genuine free plan up to 250 active profiles

Cons

  • No CRM, invoicing, checkout or payment processing
  • Not built for non-e-commerce or offline sales
  • Bills on active profiles, which can inflate cost as your list grows
  • Assumes a separate e-commerce platform is already doing the selling
Verified data

Cost calculator: what does your team actually pay?

Keap

 
$0/mo

Klaviyo

 
$0/mo
 

Keap’s $299/mo includes 2 users, then $39/mo per additional user entered above. Klaviyo’s $20/mo is a flat rate for its lowest profile tier and does not change with the number above. Klaviyo, Mailchimp and ActiveCampaign prices shown are each vendor’s flat entry-tier rate and do not scale with the number above; Keap’s $299 includes 2 users, then adds $39/mo per extra user; HubSpot scales per seat. Checked September 23, 2026.

Choose Keap if…

You want one platform for CRM, sales, invoicing, payments and marketing together, including offline or service-business sales.

Choose Klaviyo if…

You run an e-commerce store and want native purchase-event sync and revenue attribution, with your CRM and payments handled elsewhere.

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Ready to pick your marketing platform?

Keap offers a free trial; Klaviyo has a genuine free plan up to 250 profiles. Consider whether you need one whole-business platform or a specialist bolt-on to an existing store.

See Keap pricing See Klaviyo pricing
Verified data

Keap vs Klaviyo: security, offline & remote work

How Keap and Klaviyo compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedKeapKlaviyo
Security & compliance
SOC 2 reportNot publishedSOC 2 Type IIsource
ISO/IEC 27001Not publishedCertifiedsource
Other certificationsPCI DSSsourceISO/IEC 27017, PCI DSSsource
HIPAA (BAA)BAA availablesourceNot supportedsource
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)Not publishedYesPaid planssource
SCIM user provisioningNot publishedYesPaid planssource
Two-factor authenticationYesEnforcement: All plans (2FA mandatory for every user)sourceYesEnforcement: Mandatory on all paid plans; Owner can require it on free accountssource
Admin audit logNot publishedYessource
Data residency choicesNot publishedUS onlysource
EncryptionNot publishedEncrypted at rest and in transit ('strong encryption'; algorithm not stated)source
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsNot publishedNot published
Mobile appsiOS, AndroidsourceNot published
Remote, hybrid & in-office
IP allowlistingNot publishedNot published
Device & session controlsNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: Klaviyo states a SOC 2 report on its own site; we found no SOC 2 statement for Keap. If your security team requires SOC 2, ask Keap directly before shortlisting.
  • Single sign-on: Klaviyo includes it on Paid plans. Keap doesn’t document single sign-on with your own identity provider. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: Keap will sign a HIPAA business associate agreement. We found no BAA offer for Klaviyo, so keep protected health information out of it.
  • Working offline: Keap and Klaviyo don’t document an offline mode. Details are in the Offline mode row above.

Keap: worth knowing

  • SecurityAfter a successful 2FA challenge, a recognized device is not challenged again for 90 days unless a new device signs in. source
  • SecurityHIPAA protections must be switched on in-app (HIPAA Security Controls) before signing Keap's BAA. source
  • RemoteKeap can be used from a phone through the native app or the mobile browser. source

Klaviyo: worth knowing

  • SecurityAll Klaviyo customer data is stored in AWS us-east-1 in Northern Virginia. source
  • RemoteKlaviyo staff in Australia, Ireland, Singapore and the UK may access (but not store) customer data to provide support across regions. source
  • SecurityWhen SSO is enforced for all users, new users must accept the invite and log in via SSO; an exemption list lets chosen users bypass SSO. source
  • SecurityThe activity log is visible only to Account Owners, Admins and users with Account Settings permissions. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently Asked Questions

Is Klaviyo cheaper than Keap?

At the entry tier, yes, substantially: $20/mo against Keap’s $299/mo flat. Keap’s price includes CRM, invoicing and payments that Klaviyo does not offer at all.

Does Keap do e-commerce revenue attribution like Klaviyo?

No, that is not a core Keap feature. Klaviyo attributes revenue to every flow and send natively; Keap’s strength is combining CRM, sales and payments in one platform.

Can I use both?

Many online stores do — Klaviyo for email/SMS on top of a store platform, and a separate CRM like Keap for sales pipeline, invoicing and offline customer management.

Does Keap include payment processing?

Yes, built in (Keap Pay or third-party processors), along with checkout forms and invoicing — none of which Klaviyo offers.

Migration Guides

Already decided? Here’s how to actually switch.

Step-by-step migration guides covering what transfers automatically, what doesn’t, and how to handle the gap — in both directions.

Switching from Keap to Klaviyo Switching from Klaviyo to Keap
Editorial assessment

When to Buy — and When to Walk Away

Every “best marketing platform” listicle tells you why to buy. Here’s the other half: the specific conditions under which Keap or Klaviyo is the wrong purchase for your team.

Keap

Buy Keap if:

  • You want CRM, invoicing, payments and marketing in one platform
  • You sell offline or run a service business, not just e-commerce
  • You want appointment scheduling built in

Do NOT buy Keap if:

  • You run a pure e-commerce store and want revenue attribution
  • You want the lowest possible entry price
  • You want a free plan to start on

Klaviyo

Buy Klaviyo if:

  • You run an e-commerce store and want native event sync
  • You want revenue attribution built into every send
  • You already have a CRM and payments handled elsewhere

Do NOT buy Klaviyo if:

  • You need CRM, invoicing or payment processing in the same tool
  • You are not running e-commerce-specific automation
  • You sell primarily offline or through services

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

KeapPricing, free plan, AI cost & every comparison›KlaviyoPricing, free plan, AI cost & every comparison›
ActiveCampaign vs KeapHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs KlaviyoHead-to-head comparisonKeap vs MailchimpHead-to-head comparisonGoHighLevel vs KeapHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Keap vs Klaviyo”, helpcompare.com/keap-vs-klaviyo/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill