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Home › Categories › B2B Sales Outreach

Sales Outreach & Cold Email Software: Verified 2026 Pricing

Bill BelcaminoBy Bill Belcamino · Last updated September 27, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team

Sales outreach software pricing, side by side for Instantly, Smartlead, Woodpecker, Outreach, Salesloft and Salesforge: entry price, free plan, how each vendor bills for AI, and the date we last checked each figure against the vendor’s own pricing page.

Sales Outreach & Cold Email SoftwareVerified Sep 27, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Do you need a cold email tool or a full sales engagement platform?

A cheap cold email tool fits a founder or small team doing outbound, and Outreach or Salesloft fit a sales org whose IT wants SOC 2, SSO and SCIM, which only those two state here.

Woodpecker is $35/mo for 500 contacted prospects, Smartlead starts at $39/mo and Instantly at $47/mo with AI billed on credits, while Outreach and Salesloft publish no price. Whichever you pick, never send cold email from the domain your invoices and customer replies come from. Bounces and spam complaints count against the sending domain, so one aggressive campaign can push your everyday mail into spam folders. Use a separate lookalike domain, warm its inboxes up slowly, verify every list before you load it, and keep each inbox sending at low volume. That setup costs a few dollars a month and protects the domain your business actually runs on.

Verified data · quick answer
  • Lowest published entry price: Woodpecker — $35/mo (500 contacted prospects).
  • Free plans: none recorded in our research for Instantly, Smartlead, Woodpecker, Outreach, Salesloft, Salesforge; check each vendor for trials.
  • Quote-only: Outreach, Salesloft do not publish list prices.
  • How AI is billed: Instantly — metered / credit-based; Smartlead — no major AI push; Outreach — custom quote hybrid; Salesloft — custom quote hybrid.

My read of the verified data on this page, checked against vendor sources on September 27, 2026. Disagree or spot an error? Tell Bill

B2B Sales Outreach pricing at a glance

Every row links to the comparison where the figure was verified and to the vendor’s pricing page.

ToolEntry priceFree planAI billingG2 ratingVerifiedSource
InstantlyStarting at $47/moNot publishedMetered / credit-based4.8 / 54,156 reviewsSeptember 12, 2026in Smartlead vs InstantlyVendor pricing ↗
SmartleadStarting at $39/moNot publishedNo major AI push4.5 / 5434 reviewsSeptember 12, 2026in Smartlead vs InstantlyVendor pricing ↗
Woodpecker$35/mo (500 contacted prospects)Not published—4.5 / 5105 reviewsSeptember 12, 2026in Instantly vs Smartlead vs WoodpeckerVendor pricing ↗
OutreachCustom pricing (not published)Not publishedCustom quote hybrid4.3 / 53,590 reviewsSeptember 12, 2026in Outreach vs SalesloftVendor pricing ↗
SalesloftCustom pricing (not published)Not publishedCustom quote hybrid4.5 / 54,300 reviewsSeptember 12, 2026in Outreach vs SalesloftVendor pricing ↗
SalesforgePro $40/mo billed annually, $48 monthly (1 user)No free plan; 14-day free trial, no credit card needed——September 27, 2026in Salesforge vs InstantlyVendor pricing ↗

Head-to-head comparisons

Instantly vs OutreachUpdated September 23, 2026Instantly vs Smartlead vs WoodpeckerUpdated September 12, 2026Outreach vs SalesloftUpdated September 12, 2026Salesforge vs InstantlyUpdated September 27, 2026Smartlead vs InstantlyUpdated September 12, 2026Woodpecker vs InstantlyUpdated September 12, 2026

Switching guides

Instantly to OutreachSwitching guideInstantly to SalesforgeSwitching guideInstantly to SmartleadSwitching guideInstantly to WoodpeckerSwitching guideOutreach to InstantlySwitching guideOutreach to SalesloftSwitching guideSalesforge to InstantlySwitching guideSalesloft to OutreachSwitching guideSmartlead to InstantlySwitching guideSmartlead to WoodpeckerSwitching guideWoodpecker to InstantlySwitching guideWoodpecker to SmartleadSwitching guide
Verified data

B2B Sales Outreach: security, offline & remote work

The sales outreach tools we track, side by side on compliance, single sign-on, offline access and remote or office controls. Every value links to the vendor page it came from.

What we checkedInstantlySmartleadWoodpeckerOutreachSalesloftSalesforge
Security & compliance
SOC 2 reportNot publishedNot publishedNot publishedSOC 2 Type IIsourceSOC 2 Type IIsourceSOC 2 Type Isource
ISO/IEC 27001Not publishedNot publishedNot publishedCertifiedsourceCertifiedsourceNot published
Other certificationsNot publishedNot publishedNot publishedISO/IEC 27701, ISO/IEC 42001, HIPAA, CSA STAR, TRUSTesourceISO/IEC 27701, CSA (badge; STAR level not stated)sourceCASA Tier 2source
HIPAA (BAA)Not supportedsourceNot publishedNot publishedNot publishedNot publishedNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsourceDPA offeredsourceDPA offeredsourceDPA offeredsourceNot published
Single sign-on (SAML/OIDC)Not publishedNot publishedNot publishedYessourceYessourceNot published
SCIM user provisioningNot publishedNot publishedNot publishedYessourceYessourceNot published
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (workspace owner setting)sourceNot publishedYessourceNot publishedNot publishedNot published
Admin audit logYessourceNot publishedNot publishedNot publishedNot publishedNot published
Data residency choicesNot publishedAustraliasourceNot publishedEUsourceUS, EUsourceNot published
EncryptionCommercially reasonable encryption for subscriber personal data (algorithms not published)sourceAES-256 at restsourcePartial: AES-256-GCM at rest and TLS 1.3 in transit, per vendor 'partially encrypt' wordingsourceEncrypted at rest and in transit; TLS 1.2 or higher enforced for browser connectionssourceAES-256-GCM at rest; HTTPS/TLS 1.2+ in transitsourceNot published
Self-hosting optionNot publishedNot publishedNot publishedNot publishedNot publishedNot published
Offline access
Offline modeNot documentedNot documentedNot documentedNot documentedNot documentedNot documented
Desktop appsNot publishedNot publishedNot publishedNot publishedNot publishedNot published
Mobile appsiOS, AndroidsourceiOS, AndroidsourceNot publishediOS, AndroidsourceiOS, AndroidsourceNot published
Remote, hybrid & in-office
IP allowlistingNot publishedNot publishedNot publishedNot publishedNot publishedNot published
Device & session controlsYesOwner-set re-authentication interval; sign out all sessions or force-log-out every workspace user.sourceNot publishedNot publishedNot publishedNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: Outreach, Salesloft and Salesforge state a SOC 2 report on their own site; we found no SOC 2 statement for Instantly, Smartlead and Woodpecker. If your security team requires SOC 2, ask Instantly, Smartlead and Woodpecker directly before shortlisting.
  • Single sign-on: Outreach includes it; Salesloft includes it. Instantly, Smartlead, Woodpecker and Salesforge don’t document single sign-on with your own identity provider. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Working offline: Instantly, Smartlead, Woodpecker, Outreach, Salesloft and Salesforge don’t document an offline mode. Details are in the Offline mode row above.
  • Where your data lives: Smartlead lets you choose Australia; Outreach lets you choose EU; Salesloft lets you choose US, EU. This matters for teams hiring across the EU, UK or Australia.

Instantly: worth knowing

  • SecurityWorkspace owners can force every user in the workspace to log out of all devices, e.g. after a security incident. source
  • SecurityInstantly's DPA states the service is not designed for HIPAA or PCI DSS data, so health or card data should not be put into it. source
  • RemoteThe Unibox mobile app lets team members answer interested leads from their phones. source

Smartlead: worth knowing

  • SecuritySmartlead's DPA says data is stored in the AWS Sydney region, though other user data may be processed in several other countries. source
  • RemoteOnce a campaign exists, it can be fully managed (inbox, leads, analytics) from the mobile app; campaigns are created in the web app. source

Woodpecker: worth knowing

  • SecurityWoodpecker stores data on OVH-hosted servers; the ISO 27001 certification cited belongs to the hosting provider, not Woodpecker itself. source
  • SecurityWoodpecker's two-step login sends a verification code to the account email address. source
  • SecurityWoodpecker states full recovery after a complete database breakdown should not exceed 6 hours, with backups every 6 hours. source

Outreach: worth knowing

  • SecurityOutreach runs an EU datacenter where prospects, accounts, meetings and call recordings for EU-hosted instances stay within EU infrastructure; where your data resides is set in the data processing terms of your agreement. source
  • SecurityThere is no Microsoft Entra ID (Azure AD) gallery app for automatic provisioning; teams on Entra must build against Outreach's SCIM API. source
  • SecuritySecurity documentation in Outreach's trust center is not public; buyers must request access through their account executive. source

Salesloft: worth knowing

  • SecuritySalesloft's Okta SCIM provisioning creates, updates and deactivates users but does not assign roles or groups. source
  • SecurityThe core Salesloft platform is hosted in the US and the EU, but the Drift and Clari platforms are hosted in the US only. source
  • RemoteTeams signing in with Google Workspace can turn on SSO via Google OpenID Connect without configuring SAML. source
  • SecurityA 2025 intrusion affected Salesloft's Drift product (March to September 2025); Mandiant's investigation concluded on September 30, 2025 and verified remediation. source

Salesforge: worth knowing

  • NotePro includes 1 user; Growth includes unlimited users. source
  • NoteContacts can be uploaded to a sequence by CSV, up to 100,000 rows, and are validated at one credit per contact. source

Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently asked questions

Which sales outreach tool is cheapest?

Of the 6 sales outreach tools HelpCompare tracks, the lowest published entry price belongs to Woodpecker ($35/mo (500 contacted prospects), verified September 12, 2026). Entry prices are the cheapest paid tier each vendor publishes; the right answer at your team size depends on seat minimums and add-ons, which each head-to-head comparison breaks down.

Which sales outreach tools have a free plan?

Our research recorded no free plan for Instantly, Smartlead, Woodpecker, Outreach, Salesloft, Salesforge; check each vendor for trials.

How do sales outreach tools charge for AI?

Instantly: Metered / credit-based (AI Reply Agent + AI Sales Agent). Smartlead: No major AI push (AI reply/sales agent). Outreach: Custom quote hybrid (Omni conversational agent). Salesloft: Custom quote hybrid (Sales Strategist Agent).

Where does this pricing data come from?

Every figure was recorded from the vendor's own pricing page during research for a HelpCompare comparison, and is dated. The most recent check in this category was September 27, 2026. Nothing is estimated: where a vendor publishes no price, we say so. The full dataset is free to reuse under CC BY 4.0 at helpcompare.com/data/.

Sources

Figures come from each vendor’s pricing page, recorded on the date shown. Download the full dataset from Open Data (JSON and CSV, CC BY 4.0).

Cite this page: HelpCompare, “Sales Outreach & Cold Email Software: Verified 2026 Pricing”, helpcompare.com/b2b-sales-outreach/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 27, 2026. No paid sponsorships, no affiliate commissions.

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