Instantly pricing: Starting at $47/mo. Free plan: not listed on the pricing page. AI (AI Reply Agent + AI Sales Agent): included on mid/high tiers, credit-gated at scale. Rated 4.8/5 on G2 (4,156 reviews). Each figure links to the comparison it was verified in.
Instantly's $47/mo Growth plan gives you unlimited email accounts and 1,000 active leads, which is exactly why the setup matters more than the plan.
Seats are billed per workspace, the lead cap is what pushes you up its $47 to $358/mo ladder, and it ships with inbox rotation and a native warmup network. Unlimited inboxes are only safe if none of them sits on your main company domain. Cold email draws spam complaints and bounces, and mailbox providers judge reputation by domain, so a bad week of outreach can push your invoices and customer replies into spam too. After 13 years of putting my own money behind email and paid traffic, the setup I'd use is boring: separate secondary sending domains, warmed up for a few weeks, low volume per inbox, and every list verified before it's loaded. Then read Instantly vs Smartlead vs Woodpecker.
My read of the verified data on this page, checked against vendor sources on September 12, 2026. Disagree or spot an error? Tell Bill
Every row was recorded on a HelpCompare comparison page. The Source column links to the page it was verified on and the date it was last checked.
| Attribute | Value | Source & date |
|---|---|---|
| Base Price & Seat Limits | $47/mo Growth plan · unlimited email accounts · 1,000 active leads · seats billed per workspace, not per user | instantly-vs-smartlead-vs-woodpecker |
| Usage / Credit Overages | Lead + inbox limits gate you into the next plan tier; no metered per-email overage fee, but AI credit packs are sold separately | instantly-vs-smartlead-vs-woodpecker |
| Core Differentiators & Deliverability | Built-in inbox rotation, native email warmup network, AI-assisted copywriting, deliverability score dashboard | instantly-vs-smartlead-vs-woodpecker |
| Enterprise / API Limits | REST API on Growth+ plans; rate-limited per workspace; Zapier + native CRM integrations; SOC 2 report available on request | instantly-vs-smartlead-vs-woodpecker |
| Entry price | Starting at $47/mo | smartlead-vs-instantly |
| Pricing model | Flat monthly plans: $47–$358/mo (Enterprise custom) | woodpecker-vs-instantly |
| Free trial | Not listed on the pricing page | woodpecker-vs-instantly |
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