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Cold Email & Sales Engagement

Lemlist vs Instantly: Which Cold Email Tool Fits in 2026?

Instantly sells cold email at a flat $47 a month. Lemlist costs more, but its Multichannel plan adds LinkedIn, calls, SMS and WhatsApp. Here are the prices we read on each vendor’s page on November 8, 2026.

Last updated November 8, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Lemlist logoEmail $69/mo monthly, $55/mo billed yearly (unlimited users); Multichannel from $87/user/mo yearly

Lemlist

VS
Instantly logoStarting at $47/mo

Instantly

Run the cost calculator Compare pricing tiers
Lemlist vs InstantlyVerified Nov 8, 2026
Quick verdict: Instantly is the cheaper way to send cold email: Growth is $47 a month with unlimited email accounts, 1,000 uploaded contacts and 5,000 emails. Lemlist’s Email plan is $69 a month ($55 if you pay yearly) with unlimited users and 50,000 emails, and its Multichannel plan ($109 per user monthly, $87 yearly) adds LinkedIn, SMS and calling. If email is the whole job, Instantly costs less. If you want LinkedIn and calls in the same sequence, Lemlist is built for that.
Verified data

Lemlist vs Instantly: quick facts

At a glanceLemlistInstantly
CategoryCold Email & Sales Engagement
Entry priceEmail $69/mo monthly, $55/mo billed yearly (unlimited users); Multichannel from $87/user/mo yearlyStarting at $47/mo
Free planNo free plan; 14-day free trial of the Multichannel planNo free plan — no credit card required to sign up, but no stated free trial length

Is Lemlist cheaper than Instantly?

Yes, on the entry plans. Instantly Growth is $47 a month and Lemlist Email is $69 a month, or $55 a month billed yearly. The plans are not the same size: Lemlist Email includes 50,000 emails a month, Instantly Growth includes 5,000 emails and 1,000 uploaded contacts. Compare cost per email you actually send, not only the headline price.

Verified data

Lemlist vs Instantly at a glance

CategoryLemlistInstantly
Entry price$69/mo monthly, $55/mo billed yearly (Email plan)$47/mo (Growth)
Email volume on entry plan50,000 emails a month5,000 emails a month, 1,000 uploaded contacts
UsersUnlimited on Email; per user on MultichannelNot billed per user
Email accountsUnlimited senders on Email; 5 per user on MultichannelUnlimited email accounts
LinkedIn, SMS, callsMultichannel plan: LinkedIn, SMS, calling; WhatsApp is an add-onNot on the pricing page
Lead database650M+ leads (credits are an add-on)Lead credits sold separately (Credits plans)
Free trial14 days, Multichannel features, 200 creditsNot listed on the pricing page
Top planEnterprise, custom priceLight Speed $358/mo, Enterprise custom

Verified November 8, 2026Prices recorded from each vendor’s own pricing page. See sources

Prices in USD from lemlist.com/pricing and instantly.ai/pricing, both read November 8, 2026. Instantly prices on this page are its monthly prices.

Editorial assessment

How they actually differ

Both tools send cold email sequences and both include warm-up. They split on what else you want in the sequence.

Email only, or email plus LinkedIn and calls

Instantly’s pricing page is about email: unlimited accounts, unlimited warm-up, contacts and monthly email limits. Lemlist’s Multichannel plan puts LinkedIn automation, SMS, a built-in dialer and VoIP integrations in the same sequence, with WhatsApp as an add-on. If your reps work LinkedIn by hand today, that is the main reason to pay more.

How each one charges

Instantly’s plans are flat per workspace and step up by contacts and emails (Growth $47, then Hypergrowth, then Light Speed at $358). Lemlist’s Email plan is also flat for the whole team, but its Multichannel plan is per user. A team of five on Multichannel pays five times the per-user price, so use the calculator below with your real headcount.

What we could not confirm

Neither pricing page documents an importer for the other tool’s campaigns. Moving contacts is a CSV job in both directions, and sequences are rebuilt by hand.

Editorial assessment

Pros & cons

Lemlist

Pros

  • Multichannel plan adds LinkedIn, SMS and calling to email
  • Email plan includes unlimited users and senders
  • 50,000 emails a month on the Email plan
  • 650M+ lead database available (credits are extra)

Cons

  • Entry plan costs more than Instantly Growth
  • No free plan, only a 14-day trial
  • Multichannel is billed per user
  • Lead data and buying signals are paid add-ons

Instantly

Pros

  • $47 a month, flat, with unlimited email accounts
  • Unlimited warm-up on every plan
  • No per-user billing
  • Clear step-up plans (Hypergrowth, Light Speed)

Cons

  • Entry plan is capped at 5,000 emails and 1,000 uploaded contacts
  • Pricing page lists no LinkedIn or calling steps
  • No free trial length listed
  • Lead credits are a separate purchase
Verified data

Cost calculator: what does your team actually pay?

Lemlist

 
$0/mo

Instantly

 
$0/mo
 

Lemlist figures are from lemlist.com/pricing, read November 8, 2026. Lead-data credits ($20/mo monthly, $16 yearly for 2,000 credits) and buying-signal credits ($29/mo monthly, $21 yearly for 100 signals) are separate add-ons and are not in the calculator. Instantly Growth is a flat price for the workspace. Checked November 8, 2026.

Choose Lemlist if…

You want LinkedIn, SMS or calls in the same sequence as email, or you need a lot of monthly email volume on one flat plan.

Choose Instantly if…

You only send email, you want the lowest published price, and 5,000 emails a month on the entry plan is enough to start.

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Check today’s price before you decide

Both vendors change plans without notice. Open each pricing page and confirm the figure for your team size.

See Lemlist pricing See Instantly pricing

Frequently Asked Questions

Is Lemlist more expensive than Instantly?

On the entry plans, yes. Lemlist Email is $69 a month ($55 a month billed yearly) and Instantly Growth is $47 a month. Lemlist’s entry plan includes 50,000 emails a month against 5,000 for Instantly Growth, so the cost per email is lower on Lemlist.

Does Instantly do LinkedIn like Lemlist?

Its pricing page does not list LinkedIn, SMS or calling steps. Lemlist’s Multichannel plan lists LinkedIn automation, SMS and a built-in dialer.

Do both tools include email warm-up?

Yes. Lemlist says warm-up and deliverability protection are included in all plans, and Instantly lists unlimited warm-up on its plans.

Is there a free plan?

Neither tool lists a free plan. Lemlist offers a 14-day free trial of the Multichannel plan. Instantly’s pricing page does not state a trial length.

How do I move from one to the other?

Export your contacts as CSV, rebuild the sequences, and set up your sending domains and warm-up again in the new tool.

Migration Guide

Already decided? Here’s how to actually switch.

A step-by-step guide covering what transfers, what doesn’t, and the order to do it in.

Switching from Instantly to Lemlist
Editorial assessment

When to Buy — and When to Walk Away

Every “best cold email tool” listicle tells you why to buy. Here’s the other half: the specific conditions under which Lemlist or Instantly is the wrong purchase for your team.

Lemlist

Buy Lemlist if:

  • You want LinkedIn, SMS or calls in your sequences
  • You need high monthly email volume on a flat plan
  • You have several users and can use the unlimited-user Email plan

Do NOT buy Lemlist if:

  • You only need basic cold email at the lowest price
  • You need a free plan

Instantly

Buy Instantly if:

  • You only send email and want the lowest published price
  • You want unlimited email accounts and warm-up
  • You do not want per-user billing

Do NOT buy Instantly if:

  • You need LinkedIn or calling steps in the same tool
  • You send more than 5,000 emails a month on the entry plan

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

LemlistPricing, free plan, AI cost & every comparison›InstantlyPricing, free plan, AI cost & every comparison›

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Lemlist vs Instantly”, helpcompare.com/lemlist-vs-instantly/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on November 8, 2026. No paid sponsorships, no affiliate commissions.

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