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Home › Categories › Sales Intelligence

Sales Intelligence & B2B Data Tools, Compared: Verified 2026 Pricing

Bill BelcaminoBy Bill Belcamino · Last updated September 27, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team

Side-by-side pricing for Apollo.io, ZoomInfo, Lusha and Clay: entry price, free plan, how each vendor bills for AI, and the date we last checked each figure against the vendor’s own pricing page.

Sales Intelligence & B2B Data Tools, ComparedVerified Sep 27, 2026

Quick answer

  • Lowest published entry price: Lusha — Starter $37.45/user/mo (annual, 400 credits/mo); $49.90 monthly. Entry prices use different billing units (per seat vs per account), so compare at your team size.
  • Free plans: Apollo.io (900 credits/seat/yr (granted monthly)); Lusha (Free — 40 credits/month); Clay (Yes: 100 Data Credits and 500 Actions a month, unlimited seats).
  • Quote-only: ZoomInfo does not publish list prices.

Sales Intelligence pricing at a glance

Every row links to the comparison where the figure was verified and to the vendor’s pricing page.

ToolEntry priceFree planAI billingG2 ratingVerifiedSource
Apollo.ioFrom $49/user/mo (published)Yes — 900 credits/seat/yr (granted monthly)—4.7 / 59,400 reviewsSeptember 12, 2026in Apollo.io vs ZoomInfoVendor pricing ↗
ZoomInfoCustom quote (not published)No—4.5 / 58,900 reviewsSeptember 12, 2026in Apollo.io vs ZoomInfoVendor pricing ↗
LushaStarter $37.45/user/mo (annual, 400 credits/mo); $49.90 monthlyFree — 40 credits/month——September 23, 2026in Lusha vs Apollo.ioVendor pricing ↗
ClayFree; Launch from $185/mo monthly or $167/mo annual, unlimited seatsYes: 100 Data Credits and 500 Actions a month, unlimited seats——September 27, 2026in Clay vs Apollo.ioVendor pricing ↗

Head-to-head comparisons

Apollo.io vs ZoomInfoUpdated September 12, 2026Clay vs Apollo.ioUpdated September 27, 2026Lusha vs Apollo.ioUpdated September 23, 2026Lusha vs ZoomInfoUpdated September 23, 2026

Switching guides

Apollo.io to ClaySwitching guideApollo.io to LushaSwitching guideApollo.io to ZoomInfoSwitching guideClay to Apollo.ioSwitching guideLusha to Apollo.ioSwitching guideLusha to ZoomInfoSwitching guideZoomInfo to Apollo.ioSwitching guideZoomInfo to LushaSwitching guide
Verified data

Sales Intelligence: security, offline & remote work

The sales intelligence tools we track, side by side on compliance, single sign-on, offline access and remote or office controls. Every value links to the vendor page it came from.

What we checkedApollo.ioZoomInfoLushaClay
Security & compliance
SOC 2 reportSOC 2 Type IIsourceSOC 2 Type IIsourceSOC 2 Type IIsourceSOC 2 Type IIsource
ISO/IEC 27001CertifiedsourceCertifiedsourceCertifiedsourceNot published
Other certificationsCASA Tier 2sourceISO/IEC 27701, ISO/IEC 27017, CSA STAR Level 1, TRUSTe Enterprise Privacy CertificationsourceISO/IEC 27701, ISO/IEC 27017, ISO 31700, ISO/IEC 42001sourceNot published
HIPAA (BAA)Not publishedNot publishedNot publishedNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsourceDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesOrganizationsourceYessourceYesScalesourceYesEnterprisesource
SCIM user provisioningYesOrganizationsourceYessourceNot publishedNot published
Two-factor authenticationYesEnforcement: Basic (any paid plan)sourceYessourceYessourceNot published
Admin audit logNot publishedNot publishedYessourceNot published
Data residency choicesUS onlysourceUS onlysourceNot publishedNot published
EncryptionEncrypted in transit and at rest (algorithms not stated publicly)sourceAES-256 at rest; TLS 1.2 minimum in transitsourceAES-256 at rest; TLS 1.2+ in transitsourceNot published
Self-hosting optionNot publishedNot publishedNot publishedNot published
Offline access
Offline modeNot documentedNot documentedNot documentedNot documented
Desktop appsNot publishedNot publishedNot publishedNot published
Mobile appsNonesourceiOSsourceNot publishedNot published
Remote, hybrid & in-office
IP allowlistingYesOrganizationsourceNot publishedNot publishedNot published
Device & session controlsYesOrganizationAdmin-set session timeout (1 to 30 days) and a cap on failed login attempts per 24 hours.sourceNot publishedYesInactive sessions end automatically; users can sign out of all active sessions from Settings > My Profile.sourceNot published
Editorial assessment

What this means for your team

  • Audit reports: all publish a SOC 2 report, and Apollo.io, ZoomInfo and Lusha also hold ISO/IEC 27001. Ask each vendor for the report under NDA before you sign; security reviews usually want the latest one.
  • Single sign-on: Apollo.io includes it on Organization; ZoomInfo includes it; Lusha includes it on Scale; Clay includes it on Enterprise. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Working offline: Apollo.io, ZoomInfo, Lusha and Clay don’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: Apollo.io can restrict sign-ins to approved IP ranges on Organization. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.

Apollo.io: worth knowing

  • RemoteSince August 28, 2026 Apollo has no mobile app; reps on phones must use app.apollo.io in a mobile browser. source
  • SecurityApollo's SCIM provisioning only works with Okta or Microsoft Entra ID SAML, not with Google or Microsoft OAuth sign-in. source
  • SecurityAdvanced security settings (IP allowlisting, SSO, login controls) are listed on Apollo's Organization plan. source

ZoomInfo: worth knowing

  • SecurityZoomInfo customer data is hosted only in U.S. data centers; no EU or other regional hosting option is published. source
  • SecurityCustomer roles are limited to two built-in types, administrator and user. source
  • RemoteThe iOS app is included for all ZoomInfo customers for looking up company data and prepping meetings on the road. source

Lusha: worth knowing

  • SecurityLusha makes 2FA mandatory for all paid users (Self-Serve and Enterprise) who sign in with email and password, rather than leaving it as an admin toggle. source
  • SecurityLusha says customer personal data is mainly stored in EU regions, with US data stored in US regions; it does not describe a customer-selectable region. source
  • RemoteGoogle and Office 365 sign-in work on every plan; SAML SSO through Okta or Azure is limited to Scale plans. source
  • SecurityRole-based access (Admin, Manager, User) limits which data and settings each team member sees. source

Clay: worth knowing

  • NoteEvery Clay plan, including Free, includes unlimited seats. source
  • NoteClay tables download as CSV from the Actions menu, Export. source

Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently asked questions

Which sales intelligence tool is cheapest?

Of the 4 sales intelligence tools HelpCompare tracks, the lowest published entry price belongs to Lusha (Starter $37.45/user/mo (annual, 400 credits/mo); $49.90 monthly, verified September 23, 2026). Entry prices are the cheapest paid tier each vendor publishes; the right answer at your team size depends on seat minimums and add-ons, which each head-to-head comparison breaks down.

Which sales intelligence tools have a free plan?

Free plans: Apollo.io (900 credits/seat/yr (granted monthly)); Lusha (Free — 40 credits/month); Clay (Yes: 100 Data Credits and 500 Actions a month, unlimited seats).

Where does this pricing data come from?

Every figure was recorded from the vendor's own pricing page during research for a HelpCompare comparison, and is dated. The most recent check in this category was September 27, 2026. Nothing is estimated: where a vendor publishes no price, we say so. The full dataset is free to reuse under CC BY 4.0 at helpcompare.com/data/.

Sources

Figures come from each vendor’s pricing page, recorded on the date shown. Download the full dataset from Open Data (JSON and CSV, CC BY 4.0).

Cite this page: HelpCompare, “Sales Intelligence & B2B Data Tools, Compared: Verified 2026 Pricing”, helpcompare.com/sales-intelligence/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 27, 2026. No paid sponsorships, no affiliate commissions.

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