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SALES INTELLIGENCE & B2B DATA · MIGRATION GUIDE

Switching from Clay to Apollo.io

Moving from Clay to Apollo.io means downloading your Clay tables as CSV and importing them as Apollo contacts, then using Apollo’s own database and sequences.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 27, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Clay to Apollo.ioVerified Sep 27, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Is it worth moving from Clay to Apollo.io for a simpler bill?

For one to three users it usually is, since Apollo.io is $49 a user against Clay Launch from $167 a month on annual billing, as long as you can live without Clay's workflows.

Clay workflows, AI research columns and multi-provider enrichment have no Apollo equivalent, so you're trading them for one database and built-in sequences. The import is plain CSV: split files over 10,000 rows, keep a company name, website, LinkedIn URL or email on every row, and expect big lists to take several weeks under Apollo's weekly limits. What people forget to carry over is the do-not-contact list. Export everyone who unsubscribed, bounced, said no or is already a customer, and make sure they're excluded in Apollo before the first sequence goes out, because emailing people who opted out hurts your sender reputation and can break anti-spam rules. Leave enrichment off during the import until you've seen Apollo's credit estimate.

My read of the verified data on this page, checked against vendor sources on September 27, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Clay to Apollo.io

    Simple per-seat bill

    Apollo.io is from $49 a user, with no separate Actions meter.

    One database

    240M contacts and 30M companies in one place.

    Sequencing built in

    Prospect and send from the same tool.

    How the migration actually works

    Apollo recommends splitting large CSVs rather than importing files over 10,000 rows.

    StepWhat you do
    1Download Clay tablesIn each table open the Actions menu, then Export, and click Download CSV.
    2Clean the filesKeep one row per person with at least a company name, company website, LinkedIn URL or email, which Apollo requires.
    3Set up Apollo.ioStart free (900 credits per seat a year) or on a paid plan from $49 a user, and invite your reps.
    4Import to ApolloGo to People, Import, CSV, map columns, set owner and list, and choose whether to enrich; enrichment on import uses credits.
    5Rebuild sequencesRecreate your email steps as Apollo sequences.
    6Cancel ClayOnce lists are in Apollo, cancel Clay at the end of its term.

    What this path doesn’t do for you:

    Clay workflows, AI research columns and multi-provider enrichment have no Apollo.io equivalent. Apollo’s weekly import limits depend on what you spend with Apollo, so very large lists may need to go in over several weeks.

    Pricing side by side

    PlanClayApollo.io
    Pricing basisPer workspace, unlimited seatsPer user
    Free plan100 Data Credits, 500 Actions a month900 credits per seat a year
    Entry paidLaunch from $185/mo monthly, $167 annualFrom $49/user/mo
    Next tierGrowth from $495/mo monthly, $446 annualSee vendor pricing page

    US list prices checked on each vendor’s pricing page on September 27, 2026. Prices for tools HelpCompare already covers reuse their verified listings.

    Feature parity check

    CapabilityClayApollo.io
    Own contact databaseNo; buys from 200+ providersYes (240M contacts)
    SequencingTable-based campaigns from LaunchBuilt in
    SeatsUnlimited on every planPer user

    Going the other direction, or want the full comparison first?

    Read the Clay vs Apollo.io comparison Switching from Apollo.io to Clay instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Clay and Apollo.io. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: Clay, Apollo.io.

    What changesClay (today)Apollo.io (after)
    ISO/IEC 27001Not publishedCertifiedsource
    Other certificationsNot publishedCASA Tier 2source
    Single sign-on (SAML/OIDC)YesEnterprisesourceYesOrganizationsource
    SCIM user provisioningNot publishedYesOrganizationsource
    Two-factor authenticationNot publishedYesEnforcement: Basic (any paid plan)source
    Data residency choicesNot publishedUS onlysource
    EncryptionNot publishedEncrypted in transit and at rest (algorithms not stated publicly)source
    Mobile appsNot publishedNonesource
    IP allowlistingNot publishedYesOrganizationsource
    Device & session controlsNot publishedYesOrganizationAdmin-set session timeout (1 to 30 days) and a cap on failed login attempts per 24 hours.source
    Editorial assessment

    Before you cut over

    • Set up single sign-on in Apollo.io on Organization before you invite the team, so accounts are created through your identity provider rather than by hand.

    Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Apollo.io import Clay tables directly?

    No. Download each table as CSV from Clay and import it in Apollo under People, Import, CSV.

    Does importing to Apollo cost credits?

    Only if you turn on enrichment during the import; Apollo shows a credit estimate first.

    Will Apollo cost less than Clay?

    For one to three users, yes: $49 a user against Clay Launch from $167 a month on annual billing.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    ClayPricing, free plan, AI cost & every comparison›Apollo.ioPricing, free plan, AI cost & every comparison›
    Clay vs Apollo.ioHead-to-head comparisonLusha vs Apollo.ioHead-to-head comparisonApollo.io vs ZoomInfoHead-to-head comparisonLusha vs ZoomInfoHead-to-head comparison
    Apollo.io to ClaySwitching guideApollo.io to LushaSwitching guideLusha to Apollo.ioSwitching guideApollo.io to ZoomInfoSwitching guideZoomInfo to Apollo.ioSwitching guideLusha to ZoomInfoSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

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    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

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    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.116 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 27, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill