Clay is tracked by HelpCompare in the Sales Intelligence & B2B Data category. This page collects every pricing fact, rating and switching guide we publish about Clay, and links each one back to the comparison it was verified in.
Credits, not seats: every plan has unlimited seats, and Launch is from $167/mo annual ($185 monthly) for 2,500 Data Credits and 15,000 Actions a month.
Growth is from $446/mo annual ($495 monthly) for 6,000 Data Credits and 40,000 Actions. Unlimited seats sounds generous, but it means everyone draws from one pool, and the fastest way to empty it is enriching every row before you know it's worth contacting. Order each table so the cheap filters run first, on company size, industry or location you already have, and paid lookups only fire on rows that pass. Then make one person the owner of the monthly credit budget, because a shared meter with no owner gets noticed only when it runs dry. The free plan's 100 Data Credits are enough to test that order.
My read of the verified data on this page, checked against vendor sources on September 27, 2026. Disagree or spot an error? Tell Bill
Every row was recorded on a HelpCompare comparison page. The Source column links to the page it was verified on and the date it was last checked.
| Attribute | Value | Source & date |
|---|---|---|
| Entry price | Free; Launch from $185/mo monthly or $167/mo annual, unlimited seats | clay-vs-apollo |
| Free plan | Yes: 100 Data Credits and 500 Actions a month, unlimited seats | clay-vs-apollo |
| Launch | From $185/mo monthly, $167 annual; 2,500 Data Credits and 15,000 Actions a month | clay-vs-apollo |
| Growth | From $495/mo monthly, $446 annual; 6,000 Data Credits and 40,000 Actions a month | clay-vs-apollo |
| Seats | Unlimited on every plan | clay-vs-apollo |
Compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Each value links to the vendor page it came from. Clay’s own security documentation: trust.clay.com. Scope: Clay cloud plans (Free, Launch, Growth, Enterprise).
How Clay connects to the rest of the software we track — head-to-head research, switching paths, and the closest alternatives in its category.
What transfers, what you rebuild by hand, and what to budget.
Other tools we track in the same category, with their entry price.
HelpCompare records pricing and feature data from vendor pricing pages and documentation at the time each comparison is researched, then re-checks it on a published schedule. This entity page is generated from those records — it does not introduce any figure that has not already been verified on a comparison page.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.