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Home › Categories › CRM Platforms

CRM Software, Compared: Verified 2026 Pricing

Bill BelcaminoBy Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team

Side-by-side pricing for HubSpot, Salesforce, Pipedrive and Zoho CRM: entry price, free plan, how each vendor bills for AI, and the date we last checked each figure against the vendor’s own pricing page.

CRM Software, ComparedVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: What should a growing sales team look for in a CRM beyond the free tier?

Free CRMs stop at 2 users on HubSpot and Salesforce and 3 on Zoho CRM, so price the seat you'll grow into: from $7/seat/mo on HubSpot, $14 on Pipedrive and Zoho CRM, $25/user/mo on Salesforce.

But a CRM rarely fails on features. It fails because reps stop entering data, and then the pipeline report is fiction. So before any trial, write down your pipeline stages and the handful of fields a rep must fill to move a deal, then test each tool by logging a real deal on a phone between meetings. That test separates them: HubSpot's mobile app can't view or edit records without a connection, while Pipedrive's apps keep working offline and sync later.

Verified data · quick answer
  • Lowest published entry price: Pipedrive — From $14/seat/mo and Zoho CRM — From $14/user/mo.
  • Free plans: HubSpot (free CRM for up to 2 users, no card required); Salesforce (Free Suite, 2 users, no card required); Zoho CRM (up to 3 users).
  • How AI is billed: HubSpot — metered / credit-based; Salesforce — flat-fee add-on; Pipedrive — flat-fee add-on.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

CRM Platforms pricing at a glance

Every row links to the comparison where the figure was verified and to the vendor’s pricing page.

ToolEntry priceFree planAI billingG2 ratingVerifiedSource
HubSpotFree tier, from $20/seat/mo (Starter; $7/seat/mo new-customer promo, limited time)Yes — free CRM for up to 2 users, no card requiredMetered / credit-based4.4 / 514,284 reviewsSeptember 23, 2026in HubSpot vs MailchimpVendor pricing ↗
SalesforceFree Suite (2 users), from $25/user/moYes — Free Suite, 2 users, no card requiredFlat-fee add-on4.4 / 525,900 reviewsSeptember 12, 2026in HubSpot vs SalesforceVendor pricing ↗
PipedriveFrom $14/seat/moNot publishedFlat-fee add-on4.3 / 53,100 reviewsSeptember 12, 2026in Pipedrive vs HubSpotVendor pricing ↗
Zoho CRMFree (3 users), from $14/user/moYes — up to 3 users——September 17, 2026in HubSpot vs Zoho CRMVendor pricing ↗

Head-to-head comparisons

HubSpot vs SalesforceUpdated September 12, 2026HubSpot vs Zoho CRMUpdated September 17, 2026Pipedrive vs HubSpotUpdated September 12, 2026Pipedrive vs SalesforceUpdated September 23, 2026Pipedrive vs Zoho CRMUpdated September 23, 2026Salesforce vs Zoho CRMUpdated September 23, 2026

Switching guides

ActiveCampaign to HubSpotSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to GoHighLevelSwitching guideHubSpot to KeapSwitching guideHubSpot to KlaviyoSwitching guideHubSpot to MailchimpSwitching guideHubSpot to PipedriveSwitching guideHubSpot to SalesforceSwitching guideHubSpot to Zoho CRMSwitching guideKeap to HubSpotSwitching guideKlaviyo to HubSpotSwitching guideMailchimp to HubSpotSwitching guidePipedrive to HubSpotSwitching guidePipedrive to SalesforceSwitching guidePipedrive to Zoho CRMSwitching guideSalesforce to HubSpotSwitching guideSalesforce to PipedriveSwitching guideSalesforce to Zoho CRMSwitching guideZoho CRM to HubSpotSwitching guideZoho CRM to PipedriveSwitching guideZoho CRM to SalesforceSwitching guide
Marketing AutomationRelated categoryEmail MarketingRelated categoryAgency & Funnel SoftwareRelated category
Verified data

CRM Platforms: security, offline & remote work

The CRM tools we track, side by side on compliance, single sign-on, offline access and remote or office controls. Every value links to the vendor page it came from.

What we checkedHubSpotSalesforcePipedriveZoho CRMAttio
Security & compliance
SOC 2 reportSOC 2 Type IIsourceSOC 2 reportType not stated by vendorsourceSOC 2 Type IIsourceSOC 2 Type IIsourceNot published
ISO/IEC 27001Not publishedCertifiedsourceCertifiedsourceCertifiedsourceCertifiedsource
Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourceSOC 1, SOC 3, ISO/IEC 27017, ISO/IEC 27018, PCI DSS Level 1, HITRUST CSF, C5, HDS, ENS High, ISMAP, APEC PRP, EU/UK BCR for ProcessorssourceISO/IEC 27701, SOC 3sourceISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, SOC 1 Type II, SOC 2 + HIPAA Type 2, PCI DSS (self-assessment SAQ-D), CSA STAR Self-AssessmentsourceNot published
HIPAA (BAA)BAA availableEnterprisesourceBAA availablesourceNot supportedsourceBAA availablesourceNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsourceDPA offeredsourceDPA offeredsourceNot published
Single sign-on (SAML/OIDC)YesProfessionalsourceYesAll editionssourceYesAll planssourceYessourceYesEnterprisesource
SCIM user provisioningYesProfessionalsourceYesAll editionssourceNot publishedNot publishedYesEnterprisesource
Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: All editionssourceYesEnforcement: All planssourceYessourceNot published
Admin audit logYesStartersourceYesEssentialssourceYessourceYessourceNot published
Data residency choicesUS, EU, Canada, AustraliaStartersourceUS, EU, UK, Canada, Australia, Japan, India, Brazil, Singapore, South Korea, Indonesia, Israel, Switzerland, South Africa, UAEsourceAustralia, Canada, EU, UK, USAssigned from your sign-up region; not selectablesourceUS, EU, India, Australia, Japan, Canada, Saudi Arabia, UAE, Singapore, ChinasourceNot published
EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceTLS in transit (2048-bit RSA certificates); AES-256 on replication links between data centerssourceEncrypted at rest and in transit (algorithms not specified publicly)sourceAES-256 at rest for sensitive data; TLS 1.2/1.3 in transit; optional field-level encryption (Enterprise and up)sourceNot published
Self-hosting optionNot publishedNot publishedCloud onlysourceNot publishedNot published
Offline access
Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceWorks offlineThe Salesforce mobile app (iOS/Android) caches recent records for offline viewing and, when admins enable Offline Edit, lets users create, edit and delete records offline; pending changes sync automatically and conflicts are flagged on reconnect.sourceWorks offlineThe iOS and Android apps keep working without a connection (move deals, add notes and activities) and sync changes to the web app automatically once back online; the web app needs a connection.sourceWorks offlineThe Zoho CRM iPhone app keeps working on data stored on the device when connectivity drops, and changes sync to the online account automatically on reconnect.sourceNot documented
Desktop appsBrowser onlysourceNot publishedBrowser onlysourceNot publishedNot published
Mobile appsiOS, AndroidsourceiOS, AndroidsourceiOS, AndroidsourceiOS, AndroidsourceNot published
Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub ProfessionalsourceMobile apps only (not the browser); if users don't customize their cache, it holds up to 30 recent records for their five most recent objectssourceMobile apps only; offline mode can't be toggled manuallysource——
Remote, hybrid & in-office
IP allowlistingYesStartersourceYesAll editions (per-profile ranges on Enterprise and up)sourceYesUltimatesourceYessourceNot published
Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceYesEssentialsAdmin-set session timeout for inactive users; option to lock sessions to the originating IP address (Enterprise and up).sourceYesUltimateSecurity rules can limit access to set IP addresses and time windows; the security dashboard shows each user's device, location and login time.sourceNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: HubSpot, Salesforce, Pipedrive and Zoho CRM state a SOC 2 report on their own site; we found no SOC 2 statement for Attio. If your security team requires SOC 2, ask Attio directly before shortlisting.
  • Single sign-on: HubSpot includes it on Professional; Salesforce includes it on All editions; Pipedrive includes it on All plans; Zoho CRM includes it; Attio includes it on Enterprise. If your team signs in through Okta, Microsoft Entra ID or Google, price the HubSpot, Zoho CRM and Attio plans that include SSO, not their entry plans; Salesforce and Pipedrive include it on the entry plan.
  • Health data: HubSpot, Salesforce and Zoho CRM will sign a HIPAA business associate agreement (HubSpot: Enterprise). We found no BAA offer for Pipedrive and Attio, so keep protected health information out of them.
  • Working offline: Salesforce, Pipedrive and Zoho CRM let you keep working without a connection; HubSpot works offline only in part; Attio doesn’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: HubSpot can restrict sign-ins to approved IP ranges on Starter; Salesforce can restrict sign-ins to approved IP ranges on All editions (per-profile ranges on Enterprise and up); Pipedrive can restrict sign-ins to approved IP ranges on Ultimate; Zoho CRM can restrict sign-ins to approved IP ranges. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.
  • Where your data lives: HubSpot lets you choose US, EU, Canada, Australia on Starter; Salesforce lets you choose US, EU, UK, Canada, Australia, Japan, India, Brazil, Singapore, South Korea, Indonesia, Israel, Switzerland, South Africa, UAE; Zoho CRM lets you choose US, EU, India, Australia, Japan, Canada, Saudi Arabia, UAE, Singapore, China; Pipedrive hosts accounts in Australia, Canada, EU, UK, US, assigned from the region you sign up from rather than chosen. This matters for teams hiring across the EU, UK or Australia.

HubSpot: worth knowing

  • RemoteHubSpot's trusted-IP login restriction also applies to the mobile app, so reps logging in from outside the allowed range on a phone are blocked. source
  • SecurityEach HubSpot account is hosted in one data center (US, EU, Canada or Australia); paid accounts can migrate to another region. source
  • RemoteUsers can see every device, browser and app where they are signed in and log out of lost devices remotely. source

Salesforce: worth knowing

  • SecurityA Salesforce org's hosting region is fixed when the org is first created, chosen by the customer or an account executive from Hyperforce regions including the US, EU, UK, Canada, Australia, Japan and India. source
  • OfficeOn Professional Edition without the Edit Profiles & Page Layouts add-on, office/VPN IP ranges can only be set org-wide rather than per profile. source
  • SecuritySalesforce is enforcing MFA for direct username/password logins from summer 2026, after which the org-wide setting cannot be disabled; SSO logins follow the identity provider's MFA. source
  • OfflineField reps who go offline with an empty cache have no Salesforce data, so the mobile cache should be refreshed after each login. source

Pipedrive: worth knowing

  • OfficeOn Ultimate, admins can restrict non-admin users to office IP addresses and to set working hours. source
  • SecurityPipedrive assigns the hosting region (AU, CA, EU, UK or US) from where the account signs up; customers must ask support to confirm where their data is hosted. source
  • SecurityPipedrive's SSO does not work alongside its own two-factor authentication, so MFA must be enforced in the identity provider when SSO is used. source

Zoho CRM: worth knowing

  • OfficeZoho CRM admins can limit logins to office IPs per user, role or group, and the restriction then also applies to every other Zoho app those users sign in to. source
  • SecurityThe Zoho datacenter (US, EU, India, Australia, Japan, Canada, Saudi Arabia, UAE, Singapore or China) is assigned from the country chosen at sign-up. source
  • SecurityZoho CRM's HIPAA settings let admins mark health-data fields and block that data from exports and API access. source

Attio: worth knowing

  • NoteAttio imports companies, people, deals, custom objects, notes, tasks and files from other CRMs (HubSpot listed) with Import2, free, on Plus, Pro and Enterprise; admins only. source
  • NoteAdmins can export the whole workspace to CSV on all plans; emails cannot be exported. source

Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently asked questions

Which CRM tool is cheapest?

Of the 4 CRM tools HelpCompare tracks, the lowest published entry price belongs to Pipedrive (From $14/seat/mo, verified September 12, 2026) and Zoho CRM (From $14/user/mo, verified September 17, 2026). Entry prices are the cheapest paid tier each vendor publishes; the right answer at your team size depends on seat minimums and add-ons, which each head-to-head comparison breaks down.

Which CRM tools have a free plan?

Free plans: HubSpot (free CRM for up to 2 users, no card required); Salesforce (Free Suite, 2 users, no card required); Zoho CRM (up to 3 users).

How do CRM tools charge for AI?

HubSpot: Metered / credit-based (Breeze AI agents). Salesforce: Flat-fee add-on (Agentforce for Sales). Pipedrive: Flat-fee add-on (AI report/email drafting).

Where does this pricing data come from?

Every figure was recorded from the vendor's own pricing page during research for a HelpCompare comparison, and is dated. The most recent check in this category was September 23, 2026. Nothing is estimated: where a vendor publishes no price, we say so. The full dataset is free to reuse under CC BY 4.0 at helpcompare.com/data/.

Sources

Figures come from each vendor’s pricing page, recorded on the date shown. Download the full dataset from Open Data (JSON and CSV, CC BY 4.0).

Cite this page: HelpCompare, “CRM Software, Compared: Verified 2026 Pricing”, helpcompare.com/crm-platforms/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

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