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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from Klaviyo to HubSpot

HubSpot has no dedicated Klaviyo importer. Import contacts as CSV and map fields to HubSpot’s CRM properties; store-event history does not transfer.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Klaviyo to HubSpotVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Should an e-commerce brand leave Klaviyo for HubSpot?

Only if you need a real CRM, because HubSpot takes your contacts by CSV but not your store-event or flow history, and it doesn't attribute revenue to each send the way Klaviyo does.

What you get is one contact record shared across marketing, sales and service, priced per seat, with Starter at $20/seat/mo standing. That's why keeping Klaviyo running alongside for store reporting is often the smarter setup. If you do move, map every Klaviyo property to a HubSpot field on paper before the first import, and dedupe on email address. Duplicates don't stay a small nuisance in a CRM: they split activity across two records, confuse whoever owns the deal, and quietly break every report built on them. My rule: if nobody on the team will work deals in HubSpot, you'd be paying seat prices for an email tool.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Klaviyo to HubSpot

    Full CRM included

    One contact record shared across every Hub.

    Deeper general automation

    Workflow builder spans marketing, sales and service.

    Room to grow

    Add Sales and Service Hubs on the same contact data later.

    How the migration actually works

    You lose Klaviyo’s native store-event sync and per-send revenue attribution — HubSpot is not built around e-commerce data the same way.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your HubSpot accountCreate your HubSpot account and import your contact list, mapping fields to HubSpot’s CRM properties.
    3Rebuild workflows in HubSpot’s automation builderRecreate your automation logic using HubSpot’s workflow builder, and set up any CRM deal or ticket pipelines you need.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    Klaviyo’s native Shopify sync and revenue attribution have no HubSpot equivalent — keep Klaviyo running alongside if you still need e-commerce-specific reporting.

    Pricing side by side

    PlanKlaviyoHubSpot
    Pricing basisPer active-profile tierPer seat
    Entry priceEmail $20/mo (500 profiles)Starter $20/seat/mo (standing)
    CRMNone — event/profile data onlyFull CRM shared across Hubs
    Invoicing/paymentsNot offeredNot on Marketing Hub Starter

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityKlaviyoHubSpot
    CRMNoneFull CRM shared across Hubs
    Revenue attributionBuilt inNot core
    Price$20/mo (500 profiles)$20/seat/mo
    Built forE-commerceGeneral business

    Going the other direction, or want the full comparison first?

    Read the HubSpot vs Klaviyo comparison Switching from HubSpot to Klaviyo instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Klaviyo and HubSpot. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: Klaviyo, HubSpot.

    What changesKlaviyo (today)HubSpot (after)
    ISO/IEC 27001CertifiedsourceNot published
    Other certificationsISO/IEC 27017, PCI DSSsourceSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource
    HIPAA (BAA)Not supportedsourceBAA availableEnterprisesource
    Single sign-on (SAML/OIDC)YesPaid planssourceYesProfessionalsource
    SCIM user provisioningYesPaid planssourceYesProfessionalsource
    Two-factor authenticationYesEnforcement: Mandatory on all paid plans; Owner can require it on free accountssourceYesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource
    Admin audit logYessourceYesStartersource
    Data residency choicesUS onlysourceUS, EU, Canada, AustraliaStartersource
    EncryptionEncrypted at rest and in transit ('strong encryption'; algorithm not stated)sourceAES-256 at rest; TLS 1.2 or 1.3 in transitsource
    Offline modeNot documentedPartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.source
    Desktop appsNot publishedBrowser onlysource
    Mobile appsNot publishediOS, Androidsource
    Offline limits—Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource
    IP allowlistingNot publishedYesStartersource
    Device & session controlsNot publishedYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source
    Editorial assessment

    Before you cut over

    • Set up single sign-on in HubSpot on Professional before you invite the team, so accounts are created through your identity provider rather than by hand.
    • HubSpot adds offline access (partial): install the mobile app for staff who work on the move.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does HubSpot import Klaviyo data?

    Yes for contacts, via CSV import; store-event and flow history do not transfer.

    Will it cost more?

    Depends on your team size vs. list size — both start at $20 but scale differently.

    Do I lose revenue attribution?

    Yes, HubSpot does not attribute revenue per send the way Klaviyo does.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    KlaviyoPricing, free plan, AI cost & every comparison›HubSpotPricing, free plan, AI cost & every comparison›
    HubSpot vs KlaviyoHead-to-head comparisonAttio vs HubSpotHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparison
    HubSpot to KlaviyoSwitching guideAttio to HubSpotSwitching guideHubSpot to AttioSwitching guideActiveCampaign to HubSpotSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from Klaviyo to HubSpot”, helpcompare.com/klaviyo-to-hubspot-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

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    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill