Security, offline and access rules that differ between ActiveCampaign and HubSpot. Rows where both tools are the same (5) are left out; the full side-by-side is on each tool’s page: ActiveCampaign, HubSpot.
| What changes | ActiveCampaign (today) | HubSpot (after) |
|---|---|---|
| Other certifications | Not published | SOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource |
| Single sign-on (SAML/OIDC) | YesEnterprisesource | YesProfessionalsource |
| SCIM user provisioning | Not published | YesProfessionalsource |
| Two-factor authentication | YesEnforcement: Startersource | YesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource |
| Admin audit log | Not published | YesStartersource |
| Data residency choices | US, EU, APACsource | US, EU, Canada, AustraliaStartersource |
| Encryption | Not published | AES-256 at rest; TLS 1.2 or 1.3 in transitsource |
| Desktop apps | Not published | Browser onlysource |
| Offline limits | — | Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource |
| IP allowlisting | Not published | YesStartersource |
| Device & session controls | YesIdle-session timeout with customizable session length; MFA required to use the mobile app.source | YesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source |
Businesses moving from ActiveCampaign’s email-marketing-first platform to HubSpot’s broader CRM and marketing suite are usually doing so as sales and marketing teams need to work off the same system of record.
HubSpot gives sales and marketing a shared contact and deal record, which ActiveCampaign’s lighter CRM add-on doesn’t fully replicate.
HubSpot’s app marketplace and custom reporting go beyond what ActiveCampaign offers, especially at scale.
Businesses that outgrow ActiveCampaign’s sales CRM can move into HubSpot’s Sales Hub without switching platforms again.
Estimate the real hidden cost of moving from ActiveCampaign to HubSpot, not just the subscription price.
There’s no dedicated ActiveCampaign connector in HubSpot, so this migration runs through CSV import and manual automation rebuilding.
| Step | What happens |
|---|---|
| 1Export from ActiveCampaign | Export contacts, tags, and custom fields from ActiveCampaign as CSV. |
| 2Clean and remap fields | Match ActiveCampaign tags and custom fields to HubSpot’s contact and deal properties. |
| 3Set up your HubSpot account | Create and configure your HubSpot portal, including pipelines and custom properties. |
| 4Import contacts via CSV | Use HubSpot’s native CRM import tool for contacts (and deals, if applicable); there’s no dedicated ActiveCampaign connector. |
| 5Rebuild automations | Recreate ActiveCampaign’s automation sequences as HubSpot workflows, since automation logic doesn’t transfer. |
| 6Test and validate deliverability | Confirm sending domain authentication and test rebuilt email automations before full cutover. |
ActiveCampaign’s contact-based pricing tends to undercut HubSpot at small list sizes, but the gap narrows or reverses as HubSpot tiers add more built-in seats and features.
| Plan | ActiveCampaign | HubSpot |
|---|---|---|
| Free plan | No free tier (14-day trial) | $0 (Free CRM) |
| Entry paid tier | $15/mo billed annually, $19 monthly (Starter, 1,000 contacts) | $20/seat/mo (Marketing Hub Starter, standard price), as of September 2026 |
| Mid tier | $49/mo (Plus) or $79/mo (Pro) billed annually; $59 or $99 monthly (1,000 contacts) | $800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee) |
ActiveCampaign’s contact-based pricing ($15, $49 or $79 per month at 1,000 contacts on Starter, Plus or Pro, billed annually) tends to be cheaper at small list sizes than HubSpot’s Marketing Hub, which jumps to $800/month billed annually at Professional. The two platforms price very differently as you scale.
HubSpot broadens the CRM and reporting picture; ActiveCampaign’s email specialization is the main trade-off.
| Feature | ActiveCampaign | HubSpot equivalent |
|---|---|---|
| Automations/workflows | Precise, email-focused automation | Powerful workflow automation but concentrated in paid tiers, a lateral move rather than a clear upgrade at the Starter level |
| CRM/pipeline | Lightweight sales CRM | Deeply built-out CRM, free at the base tier, a genuine upgrade for sales visibility |
| Funnels/landing pages | Landing pages on Plus and higher plans (not on Starter) | Landing pages available, fuller with CMS Hub, a mild upgrade |
| Email/SMS marketing | Specialized, strong deliverability tooling | Solid but less specialized email, a mild downgrade for advanced segmentation/deliverability tuning |
| Reporting | Strong email/engagement analytics | Custom report builder and cross-object reporting, a genuine upgrade for full-funnel visibility |
No, contacts import via HubSpot’s standard CSV-based CRM import tool.
No, they need to be manually rebuilt as HubSpot workflows.
Yes, generally: HubSpot’s CRM and Sales Hub are more built out than ActiveCampaign’s CRM add-on.
Likely yes once you’re past HubSpot’s free CRM tier and into Marketing Hub Professional, which is priced well above most ActiveCampaign plans.
Contact import is quick; rebuilding automations and validating deliverability realistically takes one to three weeks.
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Cite this page: HelpCompare, “Switching from ActiveCampaign to HubSpot: A Step-by-Step Migration Guide”, helpcompare.com/activecampaign-to-hubspot-migration/ (updated ).
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