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Security & access: what changes when you switch

Security, offline and access rules that differ between ActiveCampaign and HubSpot. Rows where both tools are the same (5) are left out; the full side-by-side is on each tool’s page: ActiveCampaign, HubSpot.

What changesActiveCampaign (today)HubSpot (after)
Other certificationsNot publishedSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified Privacysource
Single sign-on (SAML/OIDC)YesEnterprisesourceYesProfessionalsource
SCIM user provisioningNot publishedYesProfessionalsource
Two-factor authenticationYesEnforcement: StartersourceYesEnforcement: Free (optional to require); mandatory on Starter, Professional, Enterprisesource
Admin audit logNot publishedYesStartersource
Data residency choicesUS, EU, APACsourceUS, EU, Canada, AustraliaStartersource
EncryptionNot publishedAES-256 at rest; TLS 1.2 or 1.3 in transitsource
Desktop appsNot publishedBrowser onlysource
Offline limits—Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource
IP allowlistingNot publishedYesStartersource
Device & session controlsYesIdle-session timeout with customizable session length; MFA required to use the mobile app.sourceYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.source
Editorial assessment

Before you cut over

  • Set up single sign-on in HubSpot on Professional before you invite the team, so accounts are created through your identity provider rather than by hand.

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

CRM PLATFORMS · MIGRATION GUIDE

Switching from ActiveCampaign to HubSpot

Businesses moving from ActiveCampaign’s email-marketing-first platform to HubSpot’s broader CRM and marketing suite are usually doing so as sales and marketing teams need to work off the same system of record.

Quick verdict: Makes sense once you need a shared CRM between sales and marketing, or HubSpot’s reporting and integration depth — but expect a real cost increase and a manual rebuild of ActiveCampaign’s automations.

Why teams switch from ActiveCampaign to HubSpot

Unified CRM for sales and marketing

HubSpot gives sales and marketing a shared contact and deal record, which ActiveCampaign’s lighter CRM add-on doesn’t fully replicate.

Bigger integration and reporting ecosystem

HubSpot’s app marketplace and custom reporting go beyond what ActiveCampaign offers, especially at scale.

Room to grow into sales tooling

Businesses that outgrow ActiveCampaign’s sales CRM can move into HubSpot’s Sales Hub without switching platforms again.

Estimate · your inputs

Switching Cost & Friction Estimator

Estimate the real hidden cost of moving from ActiveCampaign to HubSpot, not just the subscription price.

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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.

How to migrate your data

There’s no dedicated ActiveCampaign connector in HubSpot, so this migration runs through CSV import and manual automation rebuilding.

StepWhat happens
1Export from ActiveCampaignExport contacts, tags, and custom fields from ActiveCampaign as CSV.
2Clean and remap fieldsMatch ActiveCampaign tags and custom fields to HubSpot’s contact and deal properties.
3Set up your HubSpot accountCreate and configure your HubSpot portal, including pipelines and custom properties.
4Import contacts via CSVUse HubSpot’s native CRM import tool for contacts (and deals, if applicable); there’s no dedicated ActiveCampaign connector.
5Rebuild automationsRecreate ActiveCampaign’s automation sequences as HubSpot workflows, since automation logic doesn’t transfer.
6Test and validate deliverabilityConfirm sending domain authentication and test rebuilt email automations before full cutover.
What HubSpot’s importer doesn’t handle: HubSpot’s import tool is CSV-based and has no dedicated ActiveCampaign connector, so automation logic, lead scoring rules, and site-tracking-based segments all need to be manually recreated inside HubSpot.

Pricing during the transition

ActiveCampaign’s contact-based pricing tends to undercut HubSpot at small list sizes, but the gap narrows or reverses as HubSpot tiers add more built-in seats and features.

PlanActiveCampaignHubSpot
Free planNo free tier (14-day trial)$0 (Free CRM)
Entry paid tier$15/mo billed annually, $19 monthly (Starter, 1,000 contacts)$20/seat/mo (Marketing Hub Starter, standard price), as of September 2026
Mid tier$49/mo (Plus) or $79/mo (Pro) billed annually; $59 or $99 monthly (1,000 contacts)$800/mo billed annually, or $890/mo paid monthly on an annual commitment (Marketing Hub Professional, includes 3 seats, plus a one-time onboarding fee)

ActiveCampaign’s contact-based pricing ($15, $49 or $79 per month at 1,000 contacts on Starter, Plus or Pro, billed annually) tends to be cheaper at small list sizes than HubSpot’s Marketing Hub, which jumps to $800/month billed annually at Professional. The two platforms price very differently as you scale.

Feature-parity checklist

HubSpot broadens the CRM and reporting picture; ActiveCampaign’s email specialization is the main trade-off.

FeatureActiveCampaignHubSpot equivalent
Automations/workflowsPrecise, email-focused automationPowerful workflow automation but concentrated in paid tiers, a lateral move rather than a clear upgrade at the Starter level
CRM/pipelineLightweight sales CRMDeeply built-out CRM, free at the base tier, a genuine upgrade for sales visibility
Funnels/landing pagesLanding pages on Plus and higher plans (not on Starter)Landing pages available, fuller with CMS Hub, a mild upgrade
Email/SMS marketingSpecialized, strong deliverability toolingSolid but less specialized email, a mild downgrade for advanced segmentation/deliverability tuning
ReportingStrong email/engagement analyticsCustom report builder and cross-object reporting, a genuine upgrade for full-funnel visibility

Frequently Asked Questions

Does HubSpot have a native ActiveCampaign importer?

No, contacts import via HubSpot’s standard CSV-based CRM import tool.

Will my ActiveCampaign automations transfer?

No, they need to be manually rebuilt as HubSpot workflows.

Is HubSpot better for sales teams?

Yes, generally: HubSpot’s CRM and Sales Hub are more built out than ActiveCampaign’s CRM add-on.

Will switching cost more?

Likely yes once you’re past HubSpot’s free CRM tier and into Marketing Hub Professional, which is priced well above most ActiveCampaign plans.

How long does this take?

Contact import is quick; rebuilding automations and validating deliverability realistically takes one to three weeks.

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Switching from ActiveCampaign to HubSpot: A Step-by-Step Migration Guide”, helpcompare.com/activecampaign-to-hubspot-migration/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.