Skip to content
Start here
Browse by category
AI Assistants5Accounting Software3Agency & Funnel Software4B2B Sales Outreach5Business Backup3Business Email & Office3CRM Platforms7Cloud Storage4Customer Support3Design Tools3E-Signature3E-commerce Platforms3Email Marketing1Inventory Management3Knowledge Management3Marketing Automation11POS Systems3Paid Ads Management3Password Managers3Payment Processing3Payroll & HR3Project Management7SEO Software3Sales Intelligence3Scheduling Software3Social Media Management3Team Communication1Time Tracking3Video Conferencing5Website Builders3Workflow Automation3
All categories →
Not sure what you need? Start hereTell us the job and see the software it takes, with verified prices for your team.
Recently verified
Decision brief builderTurn your shortlist into a one-page case for sign-off: verified prices for your team size, requirements and sources.
Recently updated switching guides
All 232 migration guides →
What every guide covers
What transfers, and what doesn’tThe vendor’s own import path, step by step, plus the data you will rebuild by hand. Switching cost estimatorAn adjustable estimate of the hidden labor, cleanup and retraining cost, with its assumptions shown.
Open data
Open data hub: every dataset (JSON/CSV)JSON and CSV under CC BY 4.0. Every value carries its source page and verification date. How we verify pricingThe research method behind every figure on the site.
Pricing data
Software IndexEvery tool we track in one sortable table: entry price, free plan, AI pricing and source. AI Pricing DatabaseHow each vendor bills its AI features: bundled, add-on, metered or quote.
Original research
The B2B SaaS Sticker Shock IndexCheapest published entry price in 18 categories, ranked.The AI TaxHow 19 AI features are actually billed: bundled, add-on or metered.The Real Cost of a 10-Person Startup StackThree software stacks priced at published entry prices.
Security & compliance
Security & compliance databaseSOC 2, ISO 27001, HIPAA BAAs, and the plan you need for SSO, SCIM and audit logs. How to read security claimsSOC 2 vs ISO 27001, the single sign-on tax, and what “Not published” means.
Where your team works
Offline access databaseWhich tools work without internet, in which app, and what syncs later. Remote vs office guideIP allowlisting, device controls, data residency and office hardware, tool by tool.
Side by side
Security in every comparisonEach head-to-head now compares compliance, sign-in, offline and remote controls. Download the dataJSON and CSV, CC BY 4.0. Every value carries the vendor URL and quote.
CRM PLATFORMS · MIGRATION GUIDE

Switching from HubSpot to Attio

Attio has a built-in HubSpot migration (Import2) that is free on any paid plan. Here is what it moves, what it leaves behind and the order to run it in.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 27, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from HubSpot to AttioVerified Sep 27, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: How do you move a HubSpot CRM into Attio without making a mess?

The move itself is free: Attio's Import2 migration pulls companies, people, deals, custom objects, notes, tasks and files from HubSpot on any paid plan, run by a workspace admin.

It leaves call recordings behind, lists no HubSpot-specific field mapping, and your workflows and dashboards get rebuilt by hand, so take a full HubSpot export first (those download links expire after 30 days). The real work happens before the import, not after. Merge duplicates and archive contacts nobody has touched in years while they're still in HubSpot, because every junk record counts against your Attio plan's record limit and skews your first reports. Then freeze new fields for the cutover week, compare record counts for companies, people and deals against your backup, and only then cancel HubSpot at the end of its term.

My read of the verified data on this page, checked against vendor sources on September 27, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from HubSpot to Attio

    Free migration

    Attio says it does not charge for migrations started from its Migrate button using Import2.

    More free seats

    Attio Free covers up to 3 seats and 50,000 records, against 2 users on HubSpot’s free CRM.

    Flexible data model

    Custom objects move across, and Pro adds unlimited seats and 1,000,000 records.

    How the migration actually works

    Import2 needs a paid Attio plan (Plus, Pro or Enterprise) and a workspace admin. Keep HubSpot running until you have checked the imported records.

    StepWhat you do
    1Export a backup from HubSpotIn each object’s list view click Export and choose CSV, XLSX or XLS with all properties. You need export permissions, and download links expire after 30 days.
    2Pick an Attio planImport2 runs on Plus ($35 a user annual, up to 10 seats), Pro ($79 annual) or Enterprise. A 14-day Pro trial is available.
    3Run Migrate CRMAs a workspace admin, open Workspace settings, click Migrate CRM and choose HubSpot CRM in Import2.
    4Check what movedCompare record counts for companies, people and deals, and spot-check notes, tasks and files against your HubSpot backup.
    5Fill gaps by CSVImport anything missing from your HubSpot export with Attio’s CSV import (up to 100,000 rows, 100 columns, 100MB per file), matching on email for people and domain for companies.
    6Rebuild automations and cancel HubSpotRecreate workflows, email connections and integrations in Attio, then cancel HubSpot at the end of its term.

    What this path doesn’t do for you:

    Import2 does not bring call recordings. Attio’s help page lists no HubSpot-specific field mapping, so check workflows, reports and email history yourself, and plan to rebuild automations and dashboards by hand.

    Pricing side by side

    PlanHubSpotAttio
    Pricing basisPer seatPer user
    Free planFree CRM, up to 2 usersUp to 3 seats, 50,000 records
    Entry paidStarter $20/seat/mo standing pricePlus $35/user/mo annual, $44 monthly
    Next tierSee vendor pricing pagePro $79/user/mo annual, $99 monthly

    US list prices checked on each vendor’s pricing page on September 27, 2026. Prices for tools HelpCompare already covers reuse their verified listings.

    Feature parity check

    CapabilityHubSpotAttio
    Direct importerNot needed (source)Import2 from HubSpot, free on paid plans
    CSV importCSV, XLSX, XLS exportUp to 100,000 rows per file
    Free plan2 users3 seats, 50,000 records

    Going the other direction, or want the full comparison first?

    Read the Attio vs HubSpot comparison Switching from Attio to HubSpot instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between HubSpot and Attio. Rows where both tools are the same are left out; the full side-by-side is on each tool’s page: HubSpot, Attio.

    What changesHubSpot (today)Attio (after)
    SOC 2 reportSOC 2 Type IIsourceNot published
    ISO/IEC 27001Not publishedCertifiedsource
    Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourceNot published
    HIPAA (BAA)BAA availableEnterprisesourceNot published
    GDPR data processing agreementDPA offeredsourceNot published
    Single sign-on (SAML/OIDC)YesProfessionalsourceYesEnterprisesource
    SCIM user provisioningYesProfessionalsourceYesEnterprisesource
    Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceNot published
    Admin audit logYesStartersourceNot published
    Data residency choicesUS, EU, Canada, AustraliaStartersourceNot published
    EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceNot published
    Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceNot documented
    Desktop appsBrowser onlysourceNot published
    Mobile appsiOS, AndroidsourceNot published
    Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
    IP allowlistingYesStartersourceNot published
    Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceNot published
    Editorial assessment

    Before you cut over

    • Set up single sign-on in Attio on Enterprise before you invite the team, so accounts are created through your identity provider rather than by hand.
    • People who rely on HubSpot offline will lose that: Attio doesn’t document an offline mode. Tell field and travelling staff before the switch.
    • If you restrict HubSpot to office or VPN IP addresses today, check how you will enforce the same rule in Attio; we found no IP allowlisting documented.
    • HubSpot offers a HIPAA BAA; we found none for Attio. Don’t move protected health information until that is settled.

    Checked September 27, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Attio charge for the HubSpot migration?

    No. Attio says you are not charged for migrations started from its Migrate button using Import2. It needs a Plus, Pro or Enterprise plan.

    What does Attio’s migration move?

    Companies, people, deals, custom objects, notes, tasks and files. Call recordings are not included.

    Who can run it?

    Only workspace admins can run Import2 migrations.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    HubSpotPricing, free plan, AI cost & every comparison›AttioPricing, free plan, AI cost & every comparison›
    Attio vs HubSpotHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs KlaviyoHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparison
    Attio to HubSpotSwitching guideActiveCampaign to HubSpotSwitching guideGoHighLevel to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to GoHighLevelSwitching guideHubSpot to KeapSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Need sign-off?

    Turn this into a one-page decision brief

    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

    Build a decision brief

    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.116 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 27, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill