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Marketing Automation

HubSpot vs Keap: Which Marketing Platform Fits Your Business in 2026?

HubSpot scales per seat from a cheap entry point; Keap is a single flat-priced platform combining CRM, marketing, e-commerce checkout and invoicing built for small businesses. Here is what each actually costs.

By Bill Belcamino · Last updated October 9, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
HubSpot logoStarter — $7/seat/mo annual, $10/seat/mo monthly ($20/seat/mo list, struck through)

HubSpot

VS
Keap logoSingle platform plan — $299/mo flat (2 users included, $39/mo per extra user)

Keap

Run the cost calculator Compare pricing tiers
HubSpot vs KeapVerified Oct 9, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Does a small business get more from HubSpot Starter or Keap's flat $299 plan?

HubSpot fits if you mainly need CRM and marketing, and Keap fits if you want invoicing, checkout, payments and appointment scheduling in the same system.

Budget HubSpot at $7/seat/mo on annual billing or $10/seat/mo monthly - the $20/seat/mo you may see is the struck-through list price - and know that Professional is a steep jump at $800/mo. Keap is $299/mo flat with 2 users included and $39/mo for each extra user, and its implementation services often cost extra. Intro pricing is how a cheap first year becomes a surprise renewal, so before you sign either one, ask what you'll pay at renewal and get that figure on the order form. Then list which of Keap's bundled pieces you'd actually use today, because if you already have a scheduler and a payment setup you like, you're paying for overlap.

My read of the verified data on this page, checked against vendor sources on October 9, 2026. Disagree or spot an error? Tell Bill

Heads up: HubSpot Marketing Hub Starter is $7/seat/mo on annual billing and $10/seat/mo billed monthly, with a $20/seat/mo list price shown struck through on both billing terms. The figures on this page use the rates a buyer pays today; check hubspot.com/pricing/marketing for the current offer.

Verified data

HubSpot vs Keap: quick facts

At a glanceHubSpotKeap
CategoryMarketing Automation
Entry priceStarter — $7/seat/mo annual, $10/seat/mo monthly ($20/seat/mo list, struck through)Single platform plan — $299/mo flat (2 users included, $39/mo per extra user)
Free planFree — 2 users, 2,000 branded email sends/mo, landing pages, forms, live chatNo free plan — free trial only (capped at 25 emails, no payments or texting)

Is HubSpot cheaper than Keap?

HubSpot, by a wide margin at the entry level: $7/seat/mo on annual billing ($10 monthly) against Keap’s $299/mo flat (which does include 2 users). For a 2-person team, that is $14/mo on HubSpot Starter versus $299/mo on Keap — but Keap’s $299 already includes checkout forms, invoicing, appointment scheduling and payment processing that HubSpot Starter does not include at any price. Compare like-for-like features, not just the sticker, before deciding.

Verified data

HubSpot vs Keap at a glance

CategoryHubSpotKeap
Entry priceStarter $7/seat/mo annual, $10 monthlyKeap $299/mo flat (2 users included)
Free plan2 users, 2,000 branded sends/moNone — free trial only
Pricing basisPer seatFlat account fee, $39/mo per extra user beyond 2
CRM includedYes, full CRM shared across HubsYes, built in
Invoicing & checkoutNot on Marketing Hub StarterIncluded — invoices, checkout forms, payment processing
Appointment schedulingNot includedIncluded
Text/SMS marketingNot on Starter500 messages/100 voice minutes included
Built forTeams wanting CRM plus marketing, scalable by seatSolo operators and small teams wanting one all-in-one platform

Verified October 9, 2026Prices recorded from each vendor’s own pricing page. See sources

Prices in USD from hubspot.com/pricing/marketing and keap.com/pricing, both checked September 23, 2026 (HubSpot prices re-checked October 9, 2026).

Editorial assessment

How they actually differ

Both combine CRM and marketing, but Keap goes further into running the actual business — invoicing, checkout, appointments — while HubSpot keeps those in separate, higher-priced Hubs.

What “all-in-one” means for each

Keap’s single $299/mo plan (Keap eliminated tiered pricing in 2026) bundles CRM, email/text marketing, sales pipeline, appointment scheduling, quotes, invoicing, checkout forms and native payment processing. HubSpot Marketing Hub Starter covers CRM and marketing only — invoicing, checkout and payments live in HubSpot’s separate Commerce tools and higher-tier Sales/Service Hubs, which add to the total bill.

How the price scales

HubSpot Starter is cheap per seat but climbs steeply at Professional ($800/mo, required $1,500 onboarding fee at that tier historically). Keap is a flat $299 covering 2 users, then $39/mo per additional user — a predictable, if higher, starting cost that does not require upgrading to a materially different tier as you add basic features.

Moving between them

Keap’s implementation packages explicitly include data import and migration services (for a fee). HubSpot’s pricing page does not surface a dedicated Keap importer; contact and deal data typically moves by CSV export and import either direction.

Editorial assessment

Pros & cons

HubSpot

Pros

  • Far cheaper entry price for a solo user or small team
  • Free plan available (2 users)
  • Deeper native AI and reporting ecosystem
  • Scales predictably per seat at the entry tier

Cons

  • Invoicing, checkout and payments are not on Marketing Hub Starter
  • No native appointment scheduling
  • Professional tier is a steep jump from Starter
  • Assembling Keap-equivalent breadth needs multiple Hubs

Keap

Pros

  • One flat price covers CRM, marketing, invoicing, checkout and payments
  • Built-in appointment scheduling
  • Text/SMS marketing included at the base tier
  • Migration/data-import services included in implementation packages

Cons

  • $299/mo is a high starting price versus HubSpot’s $7/seat annual
  • No free plan, trial only
  • Implementation services are often required and cost extra
  • Less depth in general marketing automation than HubSpot’s workflow builder
Verified data

Cost calculator: what does your team actually pay?

HubSpot

 
$0/mo

Keap

 
$0/mo
 

HubSpot’s price scales per seat entered above. Keap’s $299/mo includes 2 users; each additional user beyond that is $39/mo, calculated from the number entered above. Checked September 23, 2026.

Choose HubSpot if…

You want the cheapest entry price, a free plan option, or deep general-purpose marketing automation, and can add commerce tools separately as needed.

Choose Keap if…

You want one flat-priced platform running CRM, marketing, invoicing, checkout, payments and appointments together without stitching together separate tools.

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Ready to pick your marketing platform?

HubSpot has a free plan; Keap offers a free trial. Map out which specific features (invoicing, checkout, scheduling) you actually need before comparing totals.

See HubSpot pricing See Keap pricing
Verified data

HubSpot vs Keap: security, offline & remote work

How HubSpot and Keap compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedHubSpotKeap
Security & compliance
SOC 2 reportSOC 2 Type IIsourceNot published
ISO/IEC 27001Not publishedNot published
Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourcePCI DSSsource
HIPAA (BAA)BAA availableEnterprisesourceBAA availablesource
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesProfessionalsourceNot published
SCIM user provisioningYesProfessionalsourceNot published
Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: All plans (2FA mandatory for every user)source
Admin audit logYesStartersourceNot published
Data residency choicesUS, EU, Canada, AustraliaStartersourceNot published
EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceNot published
Self-hosting optionNot publishedNot published
Offline access
Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceNot documented
Desktop appsBrowser onlysourceNot published
Mobile appsiOS, AndroidsourceiOS, Androidsource
Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
Remote, hybrid & in-office
IP allowlistingYesStartersourceNot published
Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceNot published
Editorial assessment

What this means for your team

  • Audit reports: HubSpot states a SOC 2 report on its own site; we found no SOC 2 statement for Keap. If your security team requires SOC 2, ask Keap directly before shortlisting.
  • Single sign-on: HubSpot includes it on Professional. Keap doesn’t document single sign-on with your own identity provider. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: HubSpot and Keap will sign a HIPAA business associate agreement (HubSpot: Enterprise).
  • Working offline: HubSpot works offline only in part; Keap doesn’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: HubSpot can restrict sign-ins to approved IP ranges on Starter. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.
  • Where your data lives: HubSpot lets you choose US, EU, Canada, Australia on Starter. This matters for teams hiring across the EU, UK or Australia.

HubSpot: worth knowing

  • RemoteHubSpot's trusted-IP login restriction also applies to the mobile app, so reps logging in from outside the allowed range on a phone are blocked. source
  • SecurityEach HubSpot account is hosted in one data center (US, EU, Canada or Australia); paid accounts can migrate to another region. source
  • RemoteUsers can see every device, browser and app where they are signed in and log out of lost devices remotely. source

Keap: worth knowing

  • SecurityAfter a successful 2FA challenge, a recognized device is not challenged again for 90 days unless a new device signs in. source
  • SecurityHIPAA protections must be switched on in-app (HIPAA Security Controls) before signing Keap's BAA. source
  • RemoteKeap can be used from a phone through the native app or the mobile browser. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently Asked Questions

Is HubSpot cheaper than Keap?

At the entry tier, yes, by a wide margin: $7/seat/mo on annual billing ($10 monthly) against Keap’s $299/mo flat. Keap’s price does include more built-in functionality (invoicing, checkout, scheduling) that HubSpot Starter does not.

Does Keap include invoicing and payment processing?

Yes, built into its single flat-priced plan, along with checkout forms and appointment scheduling. HubSpot keeps these in separate Commerce tools and higher tiers.

How many users are included?

HubSpot Starter scales per seat with no included minimum; Keap includes 2 users in its $299/mo price, then charges $39/mo per additional user.

Does Keap still have Pro and Max plans?

No — Keap moved to a single all-inclusive plan in 2026, eliminating its older tiered pricing.

Migration Guides

Already decided? Here’s how to actually switch.

Step-by-step migration guides covering what transfers automatically, what doesn’t, and how to handle the gap — in both directions.

Switching from HubSpot to Keap Switching from Keap to HubSpot
Editorial assessment

When to Buy — and When to Walk Away

Every “best marketing platform” listicle tells you why to buy. Here’s the other half: the specific conditions under which HubSpot or Keap is the wrong purchase for your team.

HubSpot

Buy HubSpot if:

  • You want the cheapest possible entry price
  • A free plan matters for your starting budget
  • You want deep general-purpose marketing automation

Do NOT buy HubSpot if:

  • You need invoicing, checkout or appointment scheduling built in
  • You want one flat price instead of stacking Hubs and tiers
  • You are a solo operator running the whole business through one tool

Keap

Buy Keap if:

  • You want CRM, marketing, invoicing, checkout and payments in one platform
  • You need built-in appointment scheduling
  • You want text/SMS marketing included at the base tier

Do NOT buy Keap if:

  • You want the lowest possible starting price
  • You want a free plan to start on
  • Your needs are marketing-only without commerce features

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

HubSpotPricing, free plan, AI cost & every comparison›KeapPricing, free plan, AI cost & every comparison›
Attio vs HubSpotHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonActiveCampaign vs KeapHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparisonHubSpot vs KlaviyoHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “HubSpot vs Keap”, helpcompare.com/hubspot-vs-keap/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on October 9, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill