Switching from Zoho CRM to HubSpot
HubSpot’s Zoho CRM data sync app moves core records one way or both ways. Activities and custom modules sit outside the sync, so they need a second step.
Quick verdict: Install HubSpot’s Zoho CRM data sync app and run a one-way sync from Zoho into HubSpot to move core records, then import activities and custom-module data separately. Default field mappings are included; custom field mappings need Data Hub Starter or higher. Keep the sync two-way if both CRMs must run in parallel for a while.
Switching Cost & Friction Estimator
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
Why teams move from Zoho CRM to HubSpot
Unified marketing, sales and service
HubSpot’s appeal is running all three on one platform with native forms, pages and nurture.
Cheapest entry paid tier
HubSpot Starter is $7/seat/mo billed annually, against $14/user/mo for Zoho CRM Standard.
A free CRM for small teams
HubSpot’s free CRM covers up to 2 users with no card required.
How the migration actually works
The data sync app is the core of this migration; a CSV import handles what it does not cover.
| Step | What you do |
|---|---|
| 1. Install the Zoho CRM data sync app | Connect HubSpot and Zoho CRM from HubSpot’s app marketplace. |
| 2. Choose sync direction | Pick one-way (Zoho to HubSpot) for a migration, or two-way if both systems will run in parallel. |
| 3. Review field mappings | Default mappings are provided. Custom field mappings require Data Hub Starter or above. |
| 4. Run the sync | Let the initial sync complete and spot-check contacts, companies and deals. |
| 5. Import activities and custom modules | Activities and custom modules do not sync, so export them from Zoho and use HubSpot’s import tool. |
| 6. Preserve original dates | HubSpot sets its own create dates, so store Zoho’s original dates in custom properties if you need them. |
What this path doesn’t do for you:
Activities and custom modules do not sync through the data sync app. Custom field mappings need a paid Data Hub tier. Plan a separate import for anything outside the sync, and a custom property for original created dates.
Pricing side by side
| Plan | Zoho CRM | HubSpot |
|---|---|---|
| Free | Up to 3 users | Free CRM, up to 2 users |
| Entry paid | Standard — $14/user/mo annual | Starter — $7/seat/mo annual |
| Mid | Professional — $23/user/mo annual | Professional — $90/seat/mo annual + $1,500 onboarding |
| Top | Enterprise — $40/user/mo annual | Enterprise — from $150/seat/mo + $3,500 onboarding |
List prices checked on the vendors’ pricing pages on September 17, 2026. Confirm current rates before you buy.
Feature parity check
| Capability | Zoho CRM | HubSpot |
|---|---|---|
| Free plan | Up to 3 users | Up to 2 users |
| Onboarding fees | None listed | $1,500 Professional / $3,500 Enterprise |
| AI billing | AI agents included from Professional | HubSpot Credits (metered) |
| Native import from the other tool | API-based HubSpot migration | Zoho CRM data sync app |
| Activities in the sync | n/a | Not synced — import separately |
Going the other direction, or want the full comparison first?
Read the HubSpot vs Zoho CRM comparison Switching from HubSpot to Zoho CRM instead?Frequently Asked Questions
How do I move data from Zoho CRM to HubSpot?
Use HubSpot’s Zoho CRM data sync app for core records, then import activities and custom-module data separately.
Is the sync one-way or two-way?
Either. Use one-way for a migration or two-way while both CRMs run in parallel.
What does the sync leave out?
Activities and custom modules.
Do I need a paid HubSpot plan for custom mappings?
Custom field mappings require Data Hub Starter or higher; default mappings are included.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.