Switching from HubSpot to Zoho CRM
Zoho CRM has a built-in, API-based migration from HubSpot that moves most standard records in the background. Custom modules are the big exception.
Quick verdict: Create a HubSpot private app with read scopes, give Zoho CRM its API token and instance URL, and Zoho migrates contacts, companies, deals, tasks, meetings, calls, notes, owners, products, quotes and line items in the background, emailing you when it finishes. Custom modules are not supported, only the first 10 tags per record move, and you get three undo-or-rerun attempts — so test on a clean dataset first.
Switching Cost & Friction Estimator
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
Why teams move from HubSpot to Zoho CRM
Cheaper automation tiers
Zoho CRM Professional is $23/user/mo billed annually, against $90/seat/mo plus a $1,500 onboarding fee for HubSpot Professional.
AI in the seat price
Zoho includes AI agents from Professional instead of metering AI through credits.
A built-in migration path
Zoho maintains an API-based HubSpot migration, so the core move does not need a third-party tool.
How the migration actually works
You need administrator privileges in Zoho CRM and a HubSpot private app.
| Step | What you do |
|---|---|
| 1. Create a HubSpot private app | In HubSpot, create a private app with read scopes for contacts, companies, deals, owners, quotes, line items and e-commerce. |
| 2. Start the migration in Zoho CRM | Open Zoho CRM’s data migration and choose HubSpot. |
| 3. Enter the API token and instance URL | Paste the private app’s token and your HubSpot instance URL. |
| 4. Map modules and fields | Review how HubSpot objects map to Zoho CRM modules before starting. |
| 5. Let it run and review | The migration runs in the background and emails you on completion. It pauses if more than 5,000 records in a module are skipped. |
| 6. Handle custom modules separately | Custom modules are not supported in the API migration, so export and import them another way. |
What this path doesn’t do for you:
Custom modules do not migrate. Records with more than 10 tags keep only the first 10, and each tag is limited to 25 characters. You get a maximum of three undo-or-rerun attempts, so clean duplicates and test before you run the full migration.
Pricing side by side
| Plan | HubSpot | Zoho CRM |
|---|---|---|
| Free | Free CRM, up to 2 users | Up to 3 users |
| Entry paid | Starter — $7/seat/mo annual | Standard — $14/user/mo annual |
| Mid | Professional — $90/seat/mo annual + $1,500 onboarding | Professional — $23/user/mo annual |
| Top | Enterprise — from $150/seat/mo + $3,500 onboarding | Enterprise — $40/user/mo annual |
List prices checked on the vendors’ pricing pages on September 17, 2026. Confirm current rates before you buy.
Feature parity check
| Capability | HubSpot | Zoho CRM |
|---|---|---|
| Free plan | Up to 2 users | Up to 3 users |
| Onboarding fees | $1,500 Professional / $3,500 Enterprise | None listed |
| AI billing | HubSpot Credits (metered) | AI agents included from Professional |
| Native import from the other tool | Zoho CRM data sync app | API-based HubSpot migration |
| Custom objects / modules in migration | n/a | Not supported |
Going the other direction, or want the full comparison first?
Read the HubSpot vs Zoho CRM comparison Switching from Zoho CRM to HubSpot instead?Frequently Asked Questions
Does Zoho CRM have a HubSpot migration tool?
Yes. It uses HubSpot’s API: you create a private app in HubSpot and give Zoho the token and your instance URL.
What migrates?
Contacts, companies, deals, tasks, meetings, calls, notes, owners, products, quotes, quoted items, deal line items and tags.
What does not migrate?
Custom modules. Only the first 10 tags per record move.
Can I undo the migration?
Yes, up to three undo-or-rerun attempts.
Who can run it?
A user with administrator privileges in Zoho CRM.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.