Switching from HubSpot to Salesforce
HubSpot has a native Salesforce importer built for going the other direction — moving from HubSpot into Salesforce runs through Salesforce’s own import tools and usually needs a bit more setup work.
Reviewed by Switching Cost & Friction Estimator
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
Why teams switch from HubSpot to Salesforce
Deeper customization
Salesforce’s Apex/Flow customization layer goes further than HubSpot’s usage-credit model for teams with complex, non-standard sales processes.
Consolidated new bundles
Salesforce’s Core/Advanced/Max editions (from $195/user/mo) now fold in AI, Slack, and analytics that used to be sold separately — simpler pricing than before, even if the entry price is higher than HubSpot’s.
Enterprise scale
Large sales orgs with complex approval chains, territory management, or multi-brand structures often outgrow HubSpot’s more opinionated data model.
How to migrate your data
There’s no native “Import from HubSpot” button inside Salesforce, so this runs through Salesforce’s own generic import tooling.
| Step | What happens |
|---|---|
| 1. Export from HubSpot | Export contacts, companies, deals, and tickets as CSV from HubSpot’s data export tool (Settings → Import & Export → Export). |
| 2. Clean and map fields | Match HubSpot properties to Salesforce fields, including any custom properties — this is the step most teams underestimate. |
| 3. Import standard objects | Use Salesforce’s Data Import Wizard (small/medium volumes) or Data Loader (bulk, custom objects) to bring in Leads, Contacts, Accounts, and Opportunities. |
| 4. Rebuild automation | HubSpot workflows and sequences don’t transfer — recreate the equivalent logic in Salesforce Flow. |
| 5. Reconnect integrations | Re-point your marketing, support, and billing tools at Salesforce instead of HubSpot. |
| 6. Validate and reconcile | Spot-check record counts and key fields between systems before decommissioning HubSpot. |
Pricing during the transition
| Plan | HubSpot | Salesforce |
|---|---|---|
| Entry paid tier | $7/seat/mo | Starter Suite: $25/user/mo (Sales Cloud Core: $195/user/mo) |
| Mid tier | Usage-credit hybrid (extra credits $9/1,000) | Advanced: $395/user/mo |
| Top tier | Enterprise, custom | Max: $550/user/mo |
Salesforce’s Sales Cloud editions fold in Slack, Tableau Next analytics and built-in AI that used to be priced separately (the full Agentforce for Sales suite is included only in Max) — factor that into a like-for-like comparison rather than comparing sticker price alone.
Feature-parity checklist
| Feature | HubSpot | Salesforce equivalent |
|---|---|---|
| Workflow automation | Workflows/sequences | Flow Builder (more powerful, steeper learning curve) |
| AI features | Breeze (credit-based) | Agentforce for Sales included in Max; add-on from $125/user/mo on Core and Advanced |
| Custom objects | Limited on lower tiers | Native, extensive on all paid editions |
| Onboarding fees | $1,500–$3,500 one-time | Typically implementation-partner driven; varies widely |
Not sure this is the right direction?
Read the full head-to-head before you commit, or check the reverse migration if you’re coming from Salesforce instead.
Frequently Asked Questions
Does Salesforce have a native HubSpot importer?
No — there’s no dedicated one-click connector. Most teams use Salesforce’s Data Import Wizard or Data Loader with a HubSpot CSV export, or a third-party migration service for larger datasets.
What’s the hardest part of this migration?
Rebuilding HubSpot’s workflows and sequences as Salesforce Flows, and remapping custom properties — neither transfers automatically.
Should I use Data Import Wizard or Data Loader?
Data Import Wizard for small-to-medium volumes of standard objects; Data Loader (or a partner tool) for bulk imports and custom objects.
Do I need a migration partner?
Not required, but recommended for anything beyond a few thousand records — dedicated migration services handle deduplication and historical activity timelines more reliably than manual CSV work.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.