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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from HubSpot to Mailchimp

Neither tool imports the other’s workflows automatically. Contacts move by CSV export/import; automation logic and CRM data are rebuilt or left behind.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from HubSpot to MailchimpVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Will moving from HubSpot to Mailchimp actually save money?

Usually, since Mailchimp's $13/mo flat rate with 3 seats undercuts HubSpot Starter from three people up, though HubSpot is cheaper at one or two seats at $7 each annual, but that only matters if you weren't really using HubSpot as your CRM.

Mailchimp has no equivalent of HubSpot's shared record, deal pipelines or cross-Hub automation, and none of your workflows transfer. So start with an inventory, not an export. List every active HubSpot workflow, form and integration, note which ones touch deals or tickets, and decide for each whether it gets rebuilt, moved to a separate CRM or retired. Export deals, notes and activity history along with contacts, because that history is often the only record of what a customer was promised, and you want it on file before you lose access. Then import into Mailchimp as a new audience and cancel HubSpot only after one real campaign lands.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from HubSpot to Mailchimp

    Lower flat monthly cost

    $13/mo against $20/seat for HubSpot Starter.

    3 seats included

    Versus HubSpot Starter’s 1.

    Simpler campaign-first workflow

    Less to configure if you only send email.

    How the migration actually works

    You lose HubSpot’s shared CRM record across marketing, sales and service — Mailchimp has no equivalent.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Mailchimp accountCreate your Mailchimp account and import your contact list as a new audience.
    3Rebuild campaigns and automationsRecreate your email templates and automation journeys using Mailchimp’s builder.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    HubSpot’s unified CRM, deal pipelines and cross-Hub automation have no Mailchimp equivalent — if you relied on those, keep a separate CRM.

    Pricing side by side

    PlanHubSpotMailchimp
    Pricing basisPer seatPer contact tier, account-wide
    Entry priceStarter $20/seat/mo (standing)Essentials $13/mo (500 contacts)
    CRMFull CRM shared across HubsBasic contact records
    Free plan2 users250 contacts

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityHubSpotMailchimp
    CRMFull CRM shared across HubsBasic contact records
    Price$20/seat/mo$13/mo flat
    Seats included13
    Free plan2 users250 contacts

    Going the other direction, or want the full comparison first?

    Read the HubSpot vs Mailchimp comparison Switching from Mailchimp to HubSpot instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between HubSpot and Mailchimp. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: HubSpot, Mailchimp.

    What changesHubSpot (today)Mailchimp (after)
    SOC 2 reportSOC 2 Type IIsourceSOC 2 reportType not stated by vendorsource
    ISO/IEC 27001Not publishedCertifiedsource
    Other certificationsSOC 1 Type II, SOC 3, HIPAA attestation, EU Cloud Code of Conduct, TRUSTe Certified PrivacysourceNot published
    HIPAA (BAA)BAA availableEnterprisesourceNot published
    Single sign-on (SAML/OIDC)YesProfessionalsourceNot published
    SCIM user provisioningYesProfessionalsourceNot published
    Two-factor authenticationYesEnforcement: Free (optional to require); mandatory on Starter, Professional, EnterprisesourceYesEnforcement: Any multi-user plan (automatic once an Owner or Admin enables 2FA)source
    Admin audit logYesStartersourceNot published
    Data residency choicesUS, EU, Canada, AustraliaStartersourceUS onlysource
    EncryptionAES-256 at rest; TLS 1.2 or 1.3 in transitsourceTLS 1.2+ in transit; at-rest encryption not statedsource
    Offline modePartialCRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.sourceNot documented
    Desktop appsBrowser onlysourceNot published
    Offline limitsOffline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and EnterpriseSales Hub / Service Hub Professionalsource—
    IP allowlistingYesStartersourceNot published
    Device & session controlsYesAll plansAdmin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.sourceNot published
    Editorial assessment

    Before you cut over

    • You have single sign-on in HubSpot but we found none documented for Mailchimp. Plan how people will sign in, and how you will remove leavers, before cut-over.
    • People who rely on HubSpot offline will lose that: Mailchimp doesn’t document an offline mode. Tell field and travelling staff before the switch.
    • If you restrict HubSpot to office or VPN IP addresses today, check how you will enforce the same rule in Mailchimp; we found no IP allowlisting documented.
    • HubSpot offers a HIPAA BAA; we found none for Mailchimp. Don’t move protected health information until that is settled.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Mailchimp import HubSpot data?

    No. Export contacts as CSV from HubSpot and import them as a new Mailchimp audience.

    Will I save money?

    Usually, since Mailchimp’s $13/mo flat rate undercuts HubSpot’s $20/seat standing price for most small teams.

    Do I lose CRM features?

    Yes, Mailchimp has no full CRM — keep a separate CRM if you relied on HubSpot’s shared contact and deal records.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    HubSpotPricing, free plan, AI cost & every comparison›MailchimpPricing, free plan, AI cost & every comparison›
    HubSpot vs MailchimpHead-to-head comparisonAttio vs HubSpotHead-to-head comparisonbeehiiv vs MailchimpHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonActiveCampaign vs MailchimpHead-to-head comparisonGoHighLevel vs HubSpotHead-to-head comparison
    Mailchimp to HubSpotSwitching guideAttio to HubSpotSwitching guidebeehiiv to MailchimpSwitching guideHubSpot to AttioSwitching guideMailchimp to beehiivSwitching guideActiveCampaign to HubSpotSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Source links on this site are checked every month; last check . How sources are checked.

    Start with the job

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    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill