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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from HubSpot to Mailchimp

Neither tool imports the other’s workflows automatically. Contacts move by CSV export/import; automation logic and CRM data are rebuilt or left behind.

Quick verdict: This is usually a cost or simplicity move: Mailchimp’s flat $13/mo is cheaper than HubSpot Starter’s $20/seat standing price, and its campaign builder is simpler if you were not using HubSpot’s CRM or sales tools.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time
Data Friction Rating
Total Hidden Switching Cost $0

    Why teams move from HubSpot to Mailchimp

    Lower flat monthly cost

    $13/mo against $20/seat for HubSpot Starter.

    3 seats included

    Versus HubSpot Starter’s 1.

    Simpler campaign-first workflow

    Less to configure if you only send email.

    How the migration actually works

    You lose HubSpot’s shared CRM record across marketing, sales and service — Mailchimp has no equivalent.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Mailchimp accountCreate your Mailchimp account and import your contact list as a new audience.
    3Rebuild campaigns and automationsRecreate your email templates and automation journeys using Mailchimp’s builder.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    HubSpot’s unified CRM, deal pipelines and cross-Hub automation have no Mailchimp equivalent — if you relied on those, keep a separate CRM.

    Pricing side by side

    PlanHubSpotMailchimp
    Pricing basisPer seatPer contact tier, account-wide
    Entry priceStarter $20/seat/mo (standing)Essentials $13/mo (500 contacts)
    CRMFull CRM shared across HubsBasic contact records
    Free plan2 users250 contacts

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityHubSpotMailchimp
    CRMFull CRM shared across HubsBasic contact records
    Price$20/seat/mo$13/mo flat
    Seats included13
    Free plan2 users250 contacts

    Going the other direction, or want the full comparison first?

    Read the HubSpot vs Mailchimp comparison Switching from Mailchimp to HubSpot instead?

    Frequently Asked Questions

    Does Mailchimp import HubSpot data?

    No. Export contacts as CSV from HubSpot and import them as a new Mailchimp audience.

    Will I save money?

    Usually, since Mailchimp’s $13/mo flat rate undercuts HubSpot’s $20/seat standing price for most small teams.

    Do I lose CRM features?

    Yes, Mailchimp has no full CRM — keep a separate CRM if you relied on HubSpot’s shared contact and deal records.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import.

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

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    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.