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Security & compliance databaseSOC 2, ISO 27001, HIPAA BAAs, and the plan you need for SSO, SCIM and audit logs. How to read security claimsSOC 2 vs ISO 27001, the single sign-on tax, and what “Not published” means.
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Security in every comparisonEach head-to-head now compares compliance, sign-in, offline and remote controls. Download the dataJSON and CSV, CC BY 4.0. Every value carries the vendor URL and quote.
Sales Intelligence & B2B Data

Apollo.io vs ZoomInfo: Which Sales Intelligence Platform Is Worth It in 2026?

A transparent, self-serve prospecting platform vs. the category’s enterprise data giant. Here is what each actually costs and who they’re really built for.

Bill BelcaminoBy Bill Belcamino · Last updated September 12, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Apollo.io logoFrom $49/user/mo (published)

Apollo.io

VS
ZoomInfo logoCustom quote (not published)

ZoomInfo

Run the cost calculator Compare pricing tiers
Apollo.io vs ZoomInfoVerified Sep 12, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Is ZoomInfo worth the premium over Apollo.io?

Only if intent data and technographics drive your pipeline, since that's where ZoomInfo's modules are more mature, and Apollo.io covers prospecting plus outreach from $49/user/mo billed annually.

ZoomInfo publishes no prices and sells annual contracts only, while Apollo.io bills monthly or annually and has a free plan with 900 credits/seat/yr. Don't let either one sell you on database size, including Apollo's self-reported 240M+ contacts. B2B contact data goes stale as people change jobs, so what matters is accuracy at your own target accounts, and reviewers flag outdated or inconsistent data on both sides. Before any contract, pull the same sample of contacts at your real target accounts from each tool, run them through an email verifier, and compare bounce rates. Pay the ZoomInfo premium only if its data is clearly better on your list, not on a demo list.

My read of the verified data on this page, checked against vendor sources on September 12, 2026. Disagree or spot an error? Tell Bill

Verified data

Apollo.io vs ZoomInfo: quick facts

At a glanceApollo.ioZoomInfo
CategorySales Intelligence & B2B Data
Entry priceFrom $49/user/mo (published)Custom quote (not published)
Free planYes, 900 credits/seat/yr (granted monthly)No

Is Apollo.io cheaper than ZoomInfo?

Apollo.io is priced at From $49/user/mo (published) while ZoomInfo does not publish prices (custom quote only). See the full breakdown below for what is included at each tier.

Verified data

Apollo.io vs ZoomInfo at a glance

CategoryApollo.ioZoomInfo
Free planYes, 900 credits/seat/yr (granted monthly)No
Entry price$49/user/mo billed annually (Basic)Custom quote only
Typical starting contractMonth-to-month availableNot published (custom quote only)
Claimed database size240M+ contacts, 30M+ companies (self-reported)Not publicly sized in comparable terms
Intent data / technographicsNewer, less specializedMature, dedicated modules
Pricing transparencyFully publishedOpaque, quote-only
Contract flexibilityMonthly or annualAnnual only
G2 rating4.7/5 (~9,400 reviews)4.5/5 (~8,900 reviews)
2026 positioning“AI-native” prospecting + outreach“GTM Workspace” go-to-market platform

Verified September 12, 2026Prices recorded from each vendor’s own pricing page. See sources

Editorial assessment

How they actually differ

The single biggest difference between these two isn’t a feature; it’s pricing transparency. Apollo.io publishes real numbers on its website and lets you start free or self-serve on a credit card. ZoomInfo is quote-only, annual-contract-only, and negotiated per account; it publishes no list prices. Treat any ZoomInfo dollar figure as a directional estimate, not a quote.

Where ZoomInfo leads

ZoomInfo’s intent-data and technographic modules (tracking which companies are actively researching a category, and what tech stack they run) are more mature and specialized than Apollo’s equivalent, which is a real reason enterprise RevOps teams keep paying the premium.

Where Apollo leads

Apollo bundles prospecting, an auto-dialer, email sequencing, and CRM sync into every paid plan starting at $49/user/month billed annually, with a usable free tier and no long-term contract required: a fundamentally different buying experience for a startup or small sales team.

Editorial assessment

Pros & cons

Apollo.io

Pros

  • Real, published pricing starting at $49/user/mo, plus a free plan
  • Combines prospecting, dialer, sequencing, and CRM sync in one tool
  • Monthly billing available, no long annual lock-in required
  • G2 rating 4.7/5 (9,400+ reviews)

Cons

  • Newer, less specialized intent-data and technographic tooling
  • Data accuracy inconsistencies reported by some reviewers
  • Per-minute call billing on top of the subscription
  • Credit system can feel limiting for very high-volume prospecting

ZoomInfo

Pros

  • More mature, dedicated intent-data and technographic modules
  • Deep fit for enterprise RevOps stacks and governance requirements
  • Long track record and brand recognition in enterprise deals
  • Comprehensive contact depth once fully implemented

Cons

  • No public pricing: quote-only, annual contracts required
  • Recurring complaints about outdated phone numbers/titles
  • Renewals reportedly see price increases
Verified data

Why there is no cost calculator here

ZoomInfo does not publish prices, so there is no verified figure to set against Apollo.io’s published pricing, and we do not model estimates. Apollo.io’s published tiers are in the pricing table above; for ZoomInfo, ask for a written quote at your seat count and credit volume, and ask about contract length and renewal terms.

Choose Apollo.io if…

You’re a startup, SMB, or PLG-motion team that wants transparent pricing, a free tier to start on, and prospecting + outreach + dialer in one affordable tool.

Choose ZoomInfo if…

You’re a mid-market or enterprise RevOps team that needs deep intent data and technographics, and you have a five-figure-plus annual budget and governance requirements to match.

Ready to start prospecting?

Apollo.io has a real self-serve signup; ZoomInfo requires a sales conversation.

Try Apollo.io Free Get ZoomInfo Pricing
Verified data

Apollo.io vs ZoomInfo: security, offline & remote work

How Apollo.io and ZoomInfo compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedApollo.ioZoomInfo
Security & compliance
SOC 2 reportSOC 2 Type IIsourceSOC 2 Type IIsource
ISO/IEC 27001CertifiedsourceCertifiedsource
Other certificationsCASA Tier 2sourceISO/IEC 27701, ISO/IEC 27017, CSA STAR Level 1, TRUSTe Enterprise Privacy Certificationsource
HIPAA (BAA)Not publishedNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesOrganizationsourceYessource
SCIM user provisioningYesOrganizationsourceYessource
Two-factor authenticationYesEnforcement: Basic (any paid plan)sourceYessource
Admin audit logNot publishedNot published
Data residency choicesUS onlysourceUS onlysource
EncryptionEncrypted in transit and at rest (algorithms not stated publicly)sourceAES-256 at rest; TLS 1.2 minimum in transitsource
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsNot publishedNot published
Mobile appsNonesourceiOSsource
Remote, hybrid & in-office
IP allowlistingYesOrganizationsourceNot published
Device & session controlsYesOrganizationAdmin-set session timeout (1 to 30 days) and a cap on failed login attempts per 24 hours.sourceNot published
Editorial assessment

What this means for your team

  • Audit reports: both publish a SOC 2 report, and Apollo.io and ZoomInfo also hold ISO/IEC 27001. Ask each vendor for the report under NDA before you sign; security reviews usually want the latest one.
  • Single sign-on: Apollo.io includes it on Organization; ZoomInfo includes it. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Working offline: Apollo.io and ZoomInfo don’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: Apollo.io can restrict sign-ins to approved IP ranges on Organization. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.

Apollo.io: worth knowing

  • RemoteSince August 28, 2026 Apollo has no mobile app; reps on phones must use app.apollo.io in a mobile browser. source
  • SecurityApollo's SCIM provisioning only works with Okta or Microsoft Entra ID SAML, not with Google or Microsoft OAuth sign-in. source
  • SecurityAdvanced security settings (IP allowlisting, SSO, login controls) are listed on Apollo's Organization plan. source

ZoomInfo: worth knowing

  • SecurityZoomInfo customer data is hosted only in U.S. data centers; no EU or other regional hosting option is published. source
  • SecurityCustomer roles are limited to two built-in types, administrator and user. source
  • RemoteThe iOS app is included for all ZoomInfo customers for looking up company data and prepping meetings on the road. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Making the switch?

Read our step-by-step migration guides

We mapped out exactly what transfers automatically and what you will need to rebuild by hand, in both directions.

Switching from Apollo.io to ZoomInfo → Switching from ZoomInfo to Apollo.io →

Frequently Asked Questions

What is Apollo.io?

Apollo.io is a sales intelligence and engagement platform that combines a B2B contact database with tools for prospecting, email sequencing, and dialing.

What is ZoomInfo?

ZoomInfo is a B2B data and sales intelligence platform providing contact, company, and intent data used for prospecting and account targeting.

How much does Apollo.io cost compared to ZoomInfo?

Apollo.io starts at $49/user/mo billed annually (Basic), while ZoomInfo starts at Custom quote only. Apollo.io publishes real pricing, starts free, and packs prospecting, email sequencing, and a dialer into one affordable tool, the stronger fit for SMB and PLG-motion teams.

Does Apollo.io or ZoomInfo have a free plan?

Apollo.io’s free plan: Yes — 900 credits/seat/yr (granted monthly). ZoomInfo’s free plan: No.

Who should choose Apollo.io?

You’re a startup, SMB, or PLG-motion team that wants transparent pricing, a free tier to start on, and prospecting + outreach + dialer in one affordable tool.

Who should choose ZoomInfo?

You’re a mid-market or enterprise RevOps team that needs deep intent data and technographics, and you have a five-figure-plus annual budget and governance requirements to match.

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

Apollo.ioPricing, free plan, AI cost & every comparison›ZoomInfoPricing, free plan, AI cost & every comparison›
Clay vs Apollo.ioHead-to-head comparisonLusha vs Apollo.ioHead-to-head comparisonLusha vs ZoomInfoHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Apollo.io vs ZoomInfo”, helpcompare.com/apollo-vs-zoominfo/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.132 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 12, 2026. No paid sponsorships, no affiliate commissions.

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