Skip to content
Start here
Browse by category
AI Assistants5Accounting Software3Agency & Funnel Software4B2B Sales Outreach5Business Backup3Business Email & Office3CRM Platforms7Cloud Storage4Customer Support3Design Tools3E-Signature3E-commerce Platforms3Email Marketing1Inventory Management3Knowledge Management3Marketing Automation11POS Systems3Paid Ads Management3Password Managers3Payment Processing3Payroll & HR3Project Management7SEO Software3Sales Intelligence3Scheduling Software3Social Media Management3Team Communication1Time Tracking3Video Conferencing5Website Builders3Workflow Automation3
All categories →
Not sure what you need? Start hereTell us the job and see the software it takes, with verified prices for your team.
Recently verified
Decision brief builderTurn your shortlist into a one-page case for sign-off: verified prices for your team size, requirements and sources.
Recently updated switching guides
All 264 migration guides →
What every guide covers
What transfers, and what doesn’tThe vendor’s own import path, step by step, plus the data you will rebuild by hand. Switching cost estimatorAn adjustable estimate of the hidden labor, cleanup and retraining cost, with its assumptions shown.
Open data
Open data hub: every dataset (JSON/CSV)JSON and CSV under CC BY 4.0. Every value carries its source page and verification date. How we verify pricingThe research method behind every figure on the site.
Pricing data
Software IndexEvery tool we track in one sortable table: entry price, free plan, AI pricing and source. AI Pricing DatabaseHow each vendor bills its AI features: bundled, add-on, metered or quote. Stack Cost CheckerPrice every tool you pay for at list price, saved in a link that re-prices later.Black Friday Software DealsVerified deals plus the discounts you can get today, checked on each vendor’s site.
Original research
The B2B SaaS Sticker Shock IndexCheapest published entry price in 18 categories, ranked.2026 SaaS Price IncreasesEvery list-price increase we could verify, with old price, new price and source.The AI TaxHow 19 AI features are actually billed: bundled, add-on or metered.The Real Cost of a 10-Person Startup StackThree software stacks priced at published entry prices.
Security & compliance
Security & compliance databaseSOC 2, ISO 27001, HIPAA BAAs, and the plan you need for SSO, SCIM and audit logs. How to read security claimsSOC 2 vs ISO 27001, the single sign-on tax, and what “Not published” means.
Where your team works
Offline access databaseWhich tools work without internet, in which app, and what syncs later. Remote vs office guideIP allowlisting, device controls, data residency and office hardware, tool by tool.
Side by side
Security in every comparisonEach head-to-head now compares compliance, sign-in, offline and remote controls. Download the dataJSON and CSV, CC BY 4.0. Every value carries the vendor URL and quote.
Sales Intelligence

Lusha vs Apollo.io: Which Sales Intelligence Tool Fits Your Business in 2026?

Both publish per-seat pricing and a genuine free tier. Apollo is a flat per-seat price with generous annual credit grants built into every plan; Lusha layers a monthly credit cap on top of its per-seat fee, so cost can grow with lookup volume, not just team size.

By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Lusha logoStarter $37.45/user/mo (annual, 400 credits/mo); $49.90 monthly

Lusha

VS
Apollo.io logoFrom $49/user/mo (published)

Apollo.io

Run the cost calculator Compare pricing tiers
Lusha vs Apollo.ioVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Is Lusha's cheaper seat price a better deal than Apollo for a sales team?

Only for a small team with steady, modest lookup volume, since Lusha Starter's $37.45/user/mo on annual billing caps each seat at 400 credits a month, while Apollo starts at $49/user/mo.

Lusha also moves to custom, sales-quoted pricing above 5 users, and the page shows no credit rollover. Here's the operator view: credits aren't the real cost, wasted credits are. Contact data starts going stale the day you pull it, as people change jobs and numbers, so enriching a whole list up front burns credits on records nobody calls for weeks. Look contacts up when a rep is ready to reach out, and run emails through verification before they go into a sequence, because bounces hurt your sending domain's reputation. Then track credits used per meeting booked in the free tiers, and the right plan becomes obvious.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Verified data

Lusha vs Apollo.io: quick facts

At a glanceLushaApollo.io
CategorySales Intelligence
Entry priceStarter $37.45/user/mo (annual, 400 credits/mo); $49.90 monthlyFrom $49/user/mo (published)
Free planFree — 40 credits/monthYes — 900 credits/seat/yr (granted monthly)

Is Lusha cheaper than Apollo.io?

Lusha, by $11.55 a seat a month on annual billing ($37.45 vs $49) — as long as your lookup volume stays within Lusha’s 400 monthly credits per seat. Teams that regularly exceed that cap may find Apollo’s flat price works out cheaper once Lusha upgrade costs are counted.

Verified data

Lusha vs Apollo.io at a glance

CategoryLushaApollo.io
Entry priceStarter $37.45/seat/mo (annual); $49.90 monthlyFrom $49/seat/mo (published)
Free plan40 credits/month900 credits/seat/year, granted monthly
Credit modelMonthly cap per plan (400 on Starter)Annual grant per seat, more headroom for uneven usage
Pricing basisPer seat, capped by monthly creditsFlat per seat, no separate credit purchase needed at published tiers
Teams over 5 usersCustom/sales-quoted pricingPublished per-seat pricing continues
CRM integrationsSalesforce, HubSpot and othersSalesforce, HubSpot and others
Chrome extensionYesYes

Verified September 23, 2026Prices recorded from each vendor’s own pricing page. See sources

Prices in USD from lusha.com/pricing and apollo.io/pricing, both checked September 23, 2026. Lusha bills per seat but caps monthly contact lookups by a “credit” allowance per plan; going over the included credits requires an upgrade, so cost can effectively scale with lookup volume as well as headcount, unlike Apollo’s flat per-seat price.

Editorial assessment

How they actually differ

Both find verified emails and phone numbers for prospects and sync to your CRM, but they price the “how much can I look up” question very differently.

Credits: monthly cap vs annual grant

Lusha bills per seat but caps monthly contact lookups by a “credit” allowance per plan; going over the included credits requires an upgrade, so cost can effectively scale with lookup volume as well as headcount, unlike Apollo’s flat per-seat price. Apollo’s 900-credits-per-seat-per-year grant lets a rep who prospects heavily one month and lightly the next average out, without hitting a hard monthly wall the way Lusha’s 400-credit cap can.

Pricing at scale

Lusha’s published pricing stops at 5 users; larger teams move to custom, sales-quoted pricing. Apollo continues to publish per-seat pricing beyond 5 users, which makes it easier to budget for a growing team without a sales call.

Moving between them

Your prospect lists and saved sequences do not transfer between platforms; export your active lists as CSV before cancelling, since each vendor’s contact and company database is proprietary and cannot be pointed at another tool.

Editorial assessment

Pros & cons

Lusha

Pros

  • Cheaper per seat on annual billing
  • Genuine free tier (40 credits/month)
  • Simple, well-regarded Chrome extension
  • Transparent published pricing at every tier shown

Cons

  • Monthly credit cap can force an upgrade mid-cycle
  • Teams over 5 users move to custom pricing
  • Credits don’t roll over month to month
  • Higher monthly-billed price if you skip annual

Apollo.io

Pros

  • Flat per-seat price regardless of lookup volume
  • Annual credit grant smooths uneven prospecting months
  • Published pricing continues beyond 5 seats
  • Large user base and G2 review volume (9,400 reviews)

Cons

  • Higher published per-seat price than Lusha
  • Free-tier credits granted monthly from an annual pool, worth understanding before relying on it
  • No published monthly-billing discount comparison point on this page
Verified data

Cost calculator: what does your team actually pay?

Lusha

 
$0/mo

Apollo.io

 
$0/mo
 

List prices checked September 23, 2026. Lusha Starter includes 400 credits/month per seat; heavier lookup volume may require an upgrade not reflected in this per-seat calculator. Apollo’s price is flat per seat at published tiers. Promotions and taxes are not included.

Choose Lusha if…

Your lookup volume per rep is modest and predictable, and the lower per-seat price matters more than usage headroom.

Choose Apollo.io if…

Your reps’ prospecting volume varies month to month, your team is or will grow past 5 seats, or you want the largest published-pricing track record.

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Ready to pick your sales intelligence tool?

Both offer a free tier. Run your actual prospect list through each and track how fast you burn through the free credits before committing to a paid plan.

See Lusha pricing See Apollo.io pricing
Verified data

Lusha vs Apollo.io: security, offline & remote work

How Lusha and Apollo.io compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedLushaApollo.io
Security & compliance
SOC 2 reportSOC 2 Type IIsourceSOC 2 Type IIsource
ISO/IEC 27001CertifiedsourceCertifiedsource
Other certificationsISO/IEC 27701, ISO/IEC 27017, ISO 31700, ISO/IEC 42001sourceCASA Tier 2source
HIPAA (BAA)Not publishedNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesScalesourceYesOrganizationsource
SCIM user provisioningNot publishedYesOrganizationsource
Two-factor authenticationYessourceYesEnforcement: Basic (any paid plan)source
Admin audit logYessourceNot published
Data residency choicesNot publishedUS onlysource
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceEncrypted in transit and at rest (algorithms not stated publicly)source
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsNot publishedNot published
Mobile appsNot publishedNonesource
Remote, hybrid & in-office
IP allowlistingNot publishedYesOrganizationsource
Device & session controlsYesInactive sessions end automatically; users can sign out of all active sessions from Settings > My Profile.sourceYesOrganizationAdmin-set session timeout (1 to 30 days) and a cap on failed login attempts per 24 hours.source
Editorial assessment

What this means for your team

  • Audit reports: both publish a SOC 2 report, and Lusha and Apollo.io also hold ISO/IEC 27001. Ask each vendor for the report under NDA before you sign; security reviews usually want the latest one.
  • Single sign-on: Lusha includes it on Scale; Apollo.io includes it on Organization. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Working offline: Lusha and Apollo.io don’t document an offline mode. Details are in the Offline mode row above.
  • Office-only access: Apollo.io can restrict sign-ins to approved IP ranges on Organization. That suits an office network or a company VPN; fully remote teams need a VPN for it to work.

Lusha: worth knowing

  • SecurityLusha makes 2FA mandatory for all paid users (Self-Serve and Enterprise) who sign in with email and password, rather than leaving it as an admin toggle. source
  • SecurityLusha says customer personal data is mainly stored in EU regions, with US data stored in US regions; it does not describe a customer-selectable region. source
  • RemoteGoogle and Office 365 sign-in work on every plan; SAML SSO through Okta or Azure is limited to Scale plans. source
  • SecurityRole-based access (Admin, Manager, User) limits which data and settings each team member sees. source

Apollo.io: worth knowing

  • RemoteSince August 28, 2026 Apollo has no mobile app; reps on phones must use app.apollo.io in a mobile browser. source
  • SecurityApollo's SCIM provisioning only works with Okta or Microsoft Entra ID SAML, not with Google or Microsoft OAuth sign-in. source
  • SecurityAdvanced security settings (IP allowlisting, SSO, login controls) are listed on Apollo's Organization plan. source

Checked September 24, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Frequently Asked Questions

Is Lusha cheaper than Apollo?

Per seat on annual billing, yes: $37.45 against $49. But Lusha caps monthly lookups at 400 credits on Starter, while Apollo’s price doesn’t change with lookup volume at published tiers. Prices checked September 23, 2026.

Do unused Lusha credits roll over?

No indication of rollover on the published pricing page; credits are a monthly allowance per the plan you’re on.

What happens if my team grows past 5 people?

Lusha moves to custom, sales-quoted pricing above 5 users. Apollo continues to publish per-seat pricing.

Does either have a free plan?

Yes, both: Lusha gives 40 credits/month free; Apollo grants 900 credits per seat per year on its free tier, distributed monthly.

Migration Guides

Already decided? Here’s how to actually switch.

Step-by-step migration guides covering what transfers automatically, what doesn’t, and how to handle the gap — in both directions.

Switching from Lusha to Apollo.io Switching from Apollo.io to Lusha
Editorial assessment

When to Buy — and When to Walk Away

Every “best sales intelligence tool” listicle tells you why to buy. Here’s the other half: the specific conditions under which Lusha or Apollo.io is the wrong purchase for your team.

Lusha

Buy Lusha if:

  • Your lookup volume per rep is modest and predictable
  • You want the lower published per-seat price
  • Your team is 5 people or fewer

Do NOT buy Lusha if:

  • Your prospecting volume varies a lot month to month
  • Your team will grow past 5 seats soon
  • You want a flat price regardless of usage

Apollo.io

Buy Apollo.io if:

  • Your prospecting volume is uneven across reps or months
  • Your team is larger than 5 or growing
  • You want the largest reviewed track record on G2

Do NOT buy Apollo.io if:

  • You want the lowest possible per-seat price
  • Your lookup volume is consistently low
  • You want the simplest possible pricing page

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

LushaPricing, free plan, AI cost & every comparison›Apollo.ioPricing, free plan, AI cost & every comparison›
Clay vs Apollo.ioHead-to-head comparisonLusha vs ZoomInfoHead-to-head comparisonApollo.io vs ZoomInfoHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Lusha vs Apollo.io”, helpcompare.com/lusha-vs-apollo/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

Start with the job

Guides for the jobs this software does

Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.

Find prospects' contact infoSend cold outreachAll 50 job guides
Need sign-off?

Turn this into a one-page decision brief

Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

Build a decision brief

From shortlist to switched

Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill