Skip to content
Start here
Browse by category
AI Assistants5Accounting Software3Agency & Funnel Software4B2B Sales Outreach5Business Backup3Business Email & Office3CRM Platforms7Cloud Storage4Customer Support3Design Tools3E-Signature3E-commerce Platforms3Email Marketing1Inventory Management3Knowledge Management3Marketing Automation11POS Systems3Paid Ads Management3Password Managers3Payment Processing3Payroll & HR3Project Management7SEO Software3Sales Intelligence3Scheduling Software3Social Media Management3Team Communication1Time Tracking3Video Conferencing5Website Builders3Workflow Automation3
All categories →
Not sure what you need? Start hereTell us the job and see the software it takes, with verified prices for your team.
Recently verified
Decision brief builderTurn your shortlist into a one-page case for sign-off: verified prices for your team size, requirements and sources.
Recently updated switching guides
All 264 migration guides →
What every guide covers
What transfers, and what doesn’tThe vendor’s own import path, step by step, plus the data you will rebuild by hand. Switching cost estimatorAn adjustable estimate of the hidden labor, cleanup and retraining cost, with its assumptions shown.
Open data
Open data hub: every dataset (JSON/CSV)JSON and CSV under CC BY 4.0. Every value carries its source page and verification date. How we verify pricingThe research method behind every figure on the site.
Pricing data
Software IndexEvery tool we track in one sortable table: entry price, free plan, AI pricing and source. AI Pricing DatabaseHow each vendor bills its AI features: bundled, add-on, metered or quote. Stack Cost CheckerPrice every tool you pay for at list price, saved in a link that re-prices later.Black Friday Software DealsVerified deals plus the discounts you can get today, checked on each vendor’s site.
Original research
The B2B SaaS Sticker Shock IndexCheapest published entry price in 18 categories, ranked.2026 SaaS Price IncreasesEvery list-price increase we could verify, with old price, new price and source.The AI TaxHow 19 AI features are actually billed: bundled, add-on or metered.The Real Cost of a 10-Person Startup StackThree software stacks priced at published entry prices.
Security & compliance
Security & compliance databaseSOC 2, ISO 27001, HIPAA BAAs, and the plan you need for SSO, SCIM and audit logs. How to read security claimsSOC 2 vs ISO 27001, the single sign-on tax, and what “Not published” means.
Where your team works
Offline access databaseWhich tools work without internet, in which app, and what syncs later. Remote vs office guideIP allowlisting, device controls, data residency and office hardware, tool by tool.
Side by side
Security in every comparisonEach head-to-head now compares compliance, sign-in, offline and remote controls. Download the dataJSON and CSV, CC BY 4.0. Every value carries the vendor URL and quote.
MARKETING AUTOMATION · MIGRATION GUIDE

Switching from Keap to Mailchimp

Mailchimp’s Premium Migration Services are limited to its Premium tier; otherwise contacts move by CSV export and import.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Keap to MailchimpVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Should a small business downgrade from Keap to Mailchimp?

It should if email is the only part of Keap you use, since Mailchimp costs $13/mo against $299/mo flat, includes 3 seats instead of 2 and has a permanent free plan for 250 contacts.

If you run a sales pipeline, invoices, checkout or appointment booking through Keap, stop there, because Mailchimp has none of them and you'd be buying and wiring up separate tools. The trap is the jobs nobody remembers setting up. All-in-one platforms collect small automations over the years, a tag applied at checkout, a reminder before an appointment, a follow-up after an invoice is paid, and they stop silently the day you cancel. Before you export, walk through every Keap automation, write down what triggers it and what it does, and decide which ones Mailchimp has to rebuild. Send one real campaign from Mailchimp before you cancel.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Keap to Mailchimp

    Much lower price

    $13/mo against $299/mo flat.

    More seats included

    3 against Keap’s 2.

    Genuine free plan

    250 contacts, permanent.

    How the migration actually works

    You lose Keap’s built-in CRM, sales pipeline, invoicing, checkout and payment processing entirely.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Mailchimp accountCreate your Mailchimp account and import your contact list as a new audience.
    3Rebuild campaigns and automationsRecreate your email templates and automation journeys using Mailchimp’s builder.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    Keap’s CRM, invoicing, checkout, payments and appointment scheduling have no Mailchimp equivalent — plan for separate tools to cover them.

    Pricing side by side

    PlanKeapMailchimp
    Pricing basisFlat, 2 users includedPer contact tier, account-wide
    Entry price$299/mo ($39/mo per extra user)Essentials $13/mo (500 contacts)
    CRMIncludedBasic contact records
    Invoicing/paymentsIncludedNot offered

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityKeapMailchimp
    CRMIncludedBasic contact records
    Invoicing/paymentsIncludedNot offered
    Price$299/mo (2 users)$13/mo
    Free planNone, trial only250 contacts

    Going the other direction, or want the full comparison first?

    Read the Keap vs Mailchimp comparison Switching from Mailchimp to Keap instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Keap and Mailchimp. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: Keap, Mailchimp.

    What changesKeap (today)Mailchimp (after)
    SOC 2 reportNot publishedSOC 2 reportType not stated by vendorsource
    ISO/IEC 27001Not publishedCertifiedsource
    Other certificationsPCI DSSsourceNot published
    HIPAA (BAA)BAA availablesourceNot published
    Two-factor authenticationYesEnforcement: All plans (2FA mandatory for every user)sourceYesEnforcement: Any multi-user plan (automatic once an Owner or Admin enables 2FA)source
    Data residency choicesNot publishedUS onlysource
    EncryptionNot publishedTLS 1.2+ in transit; at-rest encryption not statedsource
    Editorial assessment

    Before you cut over

    • Keap offers a HIPAA BAA; we found none for Mailchimp. Don’t move protected health information until that is settled.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Mailchimp import Keap data?

    No dedicated importer; export contacts as CSV and import as a new Mailchimp audience.

    Will I save money?

    On the marketing line, substantially, but you will need separate tools for CRM, invoicing and payments.

    Do I lose invoicing and payments?

    Yes, entirely — Mailchimp offers neither.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    KeapPricing, free plan, AI cost & every comparison›MailchimpPricing, free plan, AI cost & every comparison›
    Keap vs MailchimpHead-to-head comparisonbeehiiv vs MailchimpHead-to-head comparisonActiveCampaign vs KeapHead-to-head comparisonActiveCampaign vs MailchimpHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparison
    Mailchimp to KeapSwitching guidebeehiiv to MailchimpSwitching guideMailchimp to beehiivSwitching guideHubSpot to KeapSwitching guideHubSpot to MailchimpSwitching guideKeap to HubSpotSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from Keap to Mailchimp”, helpcompare.com/keap-to-mailchimp-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

    Start with the job

    Guides for the jobs this software does

    Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.

    Get more leads and customersAutomate follow-ups and nurture campaignsSend a newsletter or email campaignSchedule social media postsBuild an email listSend text messages to customersBuild landing pagesCollect forms and surveysAll 50 job guides
    Need sign-off?

    Turn this into a one-page decision brief

    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

    Build a decision brief

    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill