Keap’s implementation packages include data import and migration services for a fee.
Quick verdict: Move to Keap once you need CRM, sales pipeline, invoicing, checkout and payments bundled with your marketing, not just email campaigns.
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
Features Mailchimp does not offer.
Built in.
Sales, marketing and getting paid together.
You lose Mailchimp’s free plan and its lower per-seat cost — Keap’s $299/mo has no free tier.
| Step | What you do |
|---|---|
| 1Export your contact list | Export contacts, tags and segments as CSV from the old tool. |
| 2Create your Keap account | Create your Keap account; its implementation package includes data import and migration services. |
| 3Set up your pipeline, invoicing and scheduling | Configure Keap’s sales pipeline, invoicing, checkout forms and appointment scheduling alongside its marketing automation. |
| 4Rebuild automations | Recreate email sequences, triggers and automation rules by hand — these do not transfer automatically. |
| 5Reconnect integrations | Reconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool. |
| 6Run a real send before cancelling | Send one real campaign through the new tool and confirm deliverability before cancelling the old plan. |
What this path doesn’t do for you:
Mailchimp’s permanent free plan and strong template library have no Keap equivalent — expect a costlier but more operationally complete platform.
| Plan | Mailchimp | Keap |
|---|---|---|
| Pricing basis | Per contact tier, account-wide | Flat, 2 users included |
| Entry price | Essentials $13/mo (500 contacts) | $299/mo ($39/mo per extra user) |
| CRM | Basic contact records | Included |
| Invoicing/payments | Not offered | Included |
Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.
| Capability | Mailchimp | Keap |
|---|---|---|
| CRM | Basic contact records | Included |
| Invoicing/payments | Not offered | Included |
| Price | $13/mo | $299/mo (2 users) |
| Free plan | 250 contacts | None, trial only |
Going the other direction, or want the full comparison first?
Read the Keap vs Mailchimp comparison Switching from Keap to Mailchimp instead?Yes, through its paid implementation/migration services.
Yes, substantially, but you gain CRM, invoicing, payments and scheduling.
Yes, Keap has no free tier, only a free trial.
No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.
Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.