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Agency & White-Label Software Platforms

GoHighLevel vs Vendasta: Which Agency Platform Fits Your Business in 2026?

Both are built for agencies reselling software to local business clients. GoHighLevel is a flat-rate all-in-one CRM, funnel, and automation platform; Vendasta is a white-label marketplace and fulfillment platform with a wider stack of resellable products but per-seat overage pricing. Here is the real pricing, feature, and cost breakdown.

Bill BelcaminoBy Bill Belcamino · Last updated September 14, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
GoHighLevel logoStarting at $97/mo

GoHighLevel

VS
Vendasta logoStarting at $99/mo

Vendasta

Run the team-size cost calculator Compare pricing tiers
GoHighLevel vs VendastaVerified Sep 14, 2026
Bottom line Editorial assessment

Which is better, GoHighLevel or Vendasta?

Choose GoHighLevel if your agency wants one flat-rate CRM, funnel, and automation platform with unlimited users and contacts; choose Vendasta if you want to resell a marketplace of 100+ fulfillable products such as SEO, social, listings, and ads under your own brand. Entry prices are close ($97/mo versus $99/mo), but Vendasta charges $30 to $65/mo for each seat beyond those included.

Quick verdict: GoHighLevel fits lean agencies that want one flat-rate CRM, funnel, and automation platform with unlimited contacts and sub-accounts — your bill stays flat no matter how many clients or contacts you add. Vendasta fits agencies that want a marketplace of fulfillable products — SEO, social, listings, reputation, advertising — plus a white-label client portal (from the Professional plan) and built-in fulfillment network, but its pricing includes only a handful of seats per tier before per-seat overage kicks in.
Verified data

GoHighLevel vs Vendasta: quick facts

At a glanceGoHighLevelVendasta
CategoryAgency & White-Label Software Platforms
Entry priceStarting at $97/moStarting at $99/mo
Free plan14-day free trial14-day free trial, no card required
Verified data

GoHighLevel vs Vendasta at a glance

CategoryGoHighLevelVendasta
Starting price$97/mo (Starter)$99/mo (Starter)
Most popular planUnlimited — $297/moProfessional — $499/mo
Pricing modelFlat monthly, unlimited contacts & users on every planMonthly minimum plus per-seat overage above the included seat count
Users / seats includedUnlimited on every plan1 (Starter) up to 10 (Premium)
Agency sub-accountsUnlimited (Unlimited plan and up)Unlimited client accounts on every plan
White-label / SaaS modeAgency Pro tier and upCo-branded on Starter; white-label client portal from Professional
Resellable product marketplaceNot available100+ fulfillable products (SEO, social, ads, listings)
CRM & funnelsCore, native CRM and funnel builderBasic CRM; funnels are lighter than GoHighLevel’s
Client-facing portalClient portal on Unlimited plan and upBusiness App client portal on every plan
Free trial14 days14 days (no card required)
Best forLean agencies wanting one flat-rate CRM/automation stackAgencies reselling fulfilled marketing services at scale

Is GoHighLevel cheaper than Vendasta?

At the entry tier, the two are close: $97/mo for GoHighLevel vs $99/mo for Vendasta. The difference shows up as your team grows: GoHighLevel includes unlimited users on every plan, while Vendasta’s monthly minimum only covers a handful of seats; add more team members and per-seat overage charges apply. See the calculator below for the breakeven point at your team size.

Verified data

Full pricing breakdown

GoHighLevel prices are flat monthly regardless of team size. Vendasta prices are a monthly minimum that includes a set number of seats, plus a per-seat charge for every additional team member.

GoHighLevel plans

Starter

$97/mo

3 sub-accounts · unlimited contacts & users · core CRM, funnels, automations

Most popular

Unlimited

$297/mo

Unlimited sub-accounts · unlimited contacts & users · rebillable phone & email

Agency Pro

$497/mo

Everything in Unlimited · SaaS mode · white-label mobile app · advanced API

Enterprise

Custom

Dedicated account manager · custom development · premium support

Vendasta plans

Starter

$99/mo minimum

1 seat included · $30/mo per additional seat · unlimited client accounts · co-branded client portal (white-label from Professional)

Most popular

Professional

$499/mo minimum

5 seats included · $35/mo per additional seat · full marketplace access · fulfillment network

Premium

$999/mo minimum

10 seats included · $65/mo per additional seat · dedicated support · advanced automation

Verified data

Cost calculator: what does your team size actually cost?

GoHighLevel

Unlimited

$297/mo

Unlimited users included — price never changes

Vendasta

5 seats on Professional

$499/mo

Includes 5 seats; overage applies above that

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Verified data

Feature-by-feature breakdown

Pricing structure. GoHighLevel charges a flat monthly rate with unlimited users and contacts on every plan; the only thing that changes your bill is how many client sub-accounts or white-label features you need. Vendasta charges a monthly minimum that includes a small number of seats (1 on Starter, 5 on Professional, 10 on Premium), then charges $30–$65 per month for every additional seat beyond that, so a growing team can meaningfully increase your bill.

Resellable product marketplace. Vendasta’s biggest differentiator is its marketplace: 100+ fulfillable products (SEO, social media management, reputation management, digital advertising, website builders, and more) that agencies can white-label and resell, often fulfilled by Vendasta’s own network. GoHighLevel has no equivalent marketplace; it is a CRM, funnel, and automation platform, not a fulfillment network.

CRM, funnels, and automation. GoHighLevel’s CRM and funnel builder are more full-featured out of the box: native pipelines, funnel/website builder, and marketing automation are core to the product. Vendasta’s CRM and campaign tools are lighter, since the platform’s focus is on product fulfillment and the client-facing Business App rather than being a funnel-building engine.

White-label and client experience. Both platforms offer white-labeling, but the Vendasta Starter plan is co-branded with Vendasta and the white-label client portal starts on Professional ($499/month minimum), while GoHighLevel reserves full white-label/SaaS mode for the Agency Pro tier and up. Agencies that want white-labeling should compare the plan each vendor requires for it (Vendasta Professional at a $499/month minimum, GoHighLevel Agency Pro at $497/month); agencies that want it bundled with a deeper CRM and funnel stack may prefer GoHighLevel’s higher tiers.

Choose GoHighLevel if…

You want one flat-rate CRM, funnel, and automation platform with unlimited users and contacts, and your agency’s value is built on your own service delivery rather than a resale marketplace.

Choose Vendasta if…

You want to resell a wide catalog of fulfilled marketing products (SEO, social, listings, ads) under your own brand, and you’re comfortable with per-seat pricing as your team grows.

Verified data

GoHighLevel vs Vendasta: security, offline & remote work

How GoHighLevel and Vendasta compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedGoHighLevelVendasta
Security & compliance
SOC 2 reportSOC 2 Type IIsourceSOC 2 Type IIsource
ISO/IEC 27001CertifiedsourceNot published
Other certificationsNot publishedPCI DSS (self-assessment questionnaire)source
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceNot published
GDPR data processing agreementDPA offeredsourceNot published
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceYes(OpenID Connect only, not SAML)source
SCIM user provisioningNot publishedNot published
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceNot published
Admin audit logYessourceNot published
Data residency choicesUS onlysourceNot published
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceTLS in transit; at-rest encryption provided by Google Cloudsource
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsWindows, macOS, LinuxsourceNot published
Mobile appsiOS, AndroidsourceiOS, Androidsource
Remote, hybrid & in-office
IP allowlistingNot publishedNot published
Device & session controlsNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: both publish a SOC 2 report, and GoHighLevel also holds ISO/IEC 27001. Ask each vendor for the report under NDA before you sign; security reviews usually want the latest one.
  • Single sign-on: GoHighLevel includes it on Agency Pro (OpenID Connect only, not SAML); Vendasta includes it (OpenID Connect only, not SAML). If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: GoHighLevel will sign a HIPAA business associate agreement (GoHighLevel: Paid add-on (can’t be turned off once enabled)). We found no BAA offer for Vendasta, so keep protected health information out of it.
  • Working offline: GoHighLevel and Vendasta don’t document an offline mode. Details are in the Offline mode row above.

GoHighLevel: worth knowing

  • SecurityHighLevel offers SSO only over OpenID Connect (OIDC), which requires the $497 Agency Pro plan and a white-label domain. source
  • SecurityHighLevel's HIPAA add-on cannot be disabled once purchased, and accounts are not HIPAA compliant by default. source
  • SecurityAudit log entries are kept for 60 days. source
  • OfficeHighLevel says it is not PCI-DSS compliant itself and relies on PCI-compliant payment processors. source

Vendasta: worth knowing

  • SecurityVendasta publishes a SOC 3 report on its Trust Center with no NDA required; the full SOC 2 report is gated. source
  • SecurityPartners can connect their own identity provider for SSO via OpenID Connect (not SAML) in Partner Center. source
  • SecurityVendasta is hosted on Google Cloud infrastructure. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Making the switch?

Read our step-by-step migration guides

We mapped out exactly what transfers automatically and what you will need to rebuild by hand, in both directions.

Switching from GoHighLevel to Vendasta → Switching from Vendasta to GoHighLevel →

Frequently Asked Questions

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform built for agencies to manage clients, funnels, and automation under one roof.

What is Vendasta?

Vendasta is a white-label platform and marketplace that lets agencies resell and fulfill digital marketing products (SEO, social media, advertising, reputation management, and more) to local business clients.

How much does GoHighLevel cost compared to Vendasta?

GoHighLevel starts at $97/mo and Vendasta starts at $99/mo, which is close at the entry level. GoHighLevel includes unlimited users on every plan, while Vendasta includes only a handful of seats per tier and charges $30–$65/mo per additional seat, so a larger team costs more on Vendasta.

Does GoHighLevel or Vendasta have a free plan?

Neither has a permanent free plan. GoHighLevel offers a 14-day free trial; Vendasta offers a 14-day free trial with no credit card required.

Which is better for agencies, GoHighLevel or Vendasta?

It depends on your model. GoHighLevel is the stronger CRM/funnel/automation platform at a flat rate. Vendasta is the stronger choice if you want to resell a broad marketplace of fulfilled marketing products under your own brand.

Does Vendasta include white-labeling on every plan?

No. The Vendasta Starter plan is co-branded with Vendasta; the white-label client portal starts on Professional. GoHighLevel reserves full white-label/SaaS mode for its Agency Pro tier and up.

Ready to pick your agency platform?

Try GoHighLevel Try Vendasta
Related

See more Marketing Automation comparisons

See the full Marketing Automation hub for more comparisons, including GoHighLevel vs HubSpot and GoHighLevel vs Keap.

View the Marketing Automation hub →

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

GoHighLevelPricing, free plan, AI cost & every comparison›VendastaPricing, free plan, AI cost & every comparison›
GoHighLevel vs HubSpotHead-to-head comparisonGoHighLevel vs ActiveCampaignHead-to-head comparisonGoHighLevel vs ClickFunnelsHead-to-head comparisonGoHighLevel vs KartraHead-to-head comparisonGoHighLevel vs KeapHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “GoHighLevel vs Vendasta”, helpcompare.com/gohighlevel-vs-vendasta/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.132 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 14, 2026. No paid sponsorships, no affiliate commissions.

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