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Funnel Building & Course Platforms

GoHighLevel vs Kartra: Which Funnel & Course Platform Fits Your Business in 2026?

GoHighLevel starts at $97/mo with unlimited contacts on every plan and is built for agencies managing multiple clients. Kartra starts at $59/mo but tiers its price by lead count, and packs in video hosting, membership sites, and affiliate management out of the box. Here is the real pricing, feature, and cost breakdown.

Bill BelcaminoBy Bill Belcamino · Last updated September 14, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
GoHighLevel logoStarting at $97/mo

GoHighLevel

VS
Kartra logoStarting at $59/mo

Kartra

Run the contact cost calculator Compare pricing tiers
GoHighLevel vs KartraVerified Sep 14, 2026
Bottom line Editorial assessment

Which is better, GoHighLevel or Kartra?

Choose GoHighLevel if you run an agency managing multiple clients; choose Kartra if you sell courses, coaching, or memberships directly and want video hosting, membership portals, and affiliate management in one subscription. Kartra starts lower at $59/mo but tiers its price by lead count, while GoHighLevel starts at $97/mo with unlimited contacts on every plan.

Quick verdict: GoHighLevel fits agencies and multi-client teams — unlimited contacts on every plan and unlimited sub-accounts from the Unlimited plan up, plus white-label SaaS mode, so your bill does not move as your client list grows. Kartra fits course creators and coaches selling directly — built-in video hosting, a polished membership-site builder, native affiliate management, and a helpdesk, all in one subscription. But Kartra’s price is tied to your lead count, so a growing list can push you into a much higher tier.
Verified data

GoHighLevel vs Kartra: quick facts

At a glanceGoHighLevelKartra
CategoryFunnel Building & Course Platforms
Entry priceStarting at $97/moStarting at $59/mo
Free plan14-day free trialNo free trial — 30-day money-back guarantee
Verified data

GoHighLevel vs Kartra at a glance

CategoryGoHighLevelKartra
Starting price$97/mo (Starter)$59/mo (Essentials, plus 5% transaction fees)
Most popular planUnlimited — $297/moGrowth — $229/mo
Pricing modelFlat monthly, unlimited contacts on every planFlat monthly, but tiered by lead count
Contacts / leads includedUnlimited on every plan500 (Essentials) up to 25,000 (Professional)
Agency sub-accountsUnlimited (Unlimited plan and up)Not a native concept
White-label / SaaS modeAgency Pro tier and upNot available
Video hostingNot built inNative, unlimited bandwidth on all plans
Courses & membership sitesBasic membership/course featuresFull-featured membership portal & drip content
Affiliate managementNot availableBuilt-in affiliate program management
Free trial14 daysNo free trial — 30-day money-back guarantee
Best forAgencies & multi-client teamsCourse creators & coaches selling directly

Is GoHighLevel cheaper than Kartra?

Kartra’s entry price is lower ($59/mo vs $97/mo), but that gap closes (and often reverses) once your lead list grows. GoHighLevel’s price is driven by how many client sub-accounts you need, not your contact count, so it stays flat as your list grows. Kartra’s price climbs in steps as your lead count crosses each tier’s threshold. See the calculator below for the exact breakeven point.

Verified data

Full pricing breakdown

GoHighLevel prices are flat monthly regardless of contact list size. Kartra prices are also flat per tier, but which tier you need depends entirely on your lead count.

GoHighLevel plans

Starter

$97/mo

3 sub-accounts · unlimited contacts & users · core CRM, funnels, automations

Most popular

Unlimited

$297/mo

Unlimited sub-accounts · unlimited contacts & users · rebillable phone & email

Agency Pro

$497/mo

Everything in Unlimited · SaaS mode · white-label mobile app · advanced API

Enterprise

Custom

Dedicated account manager · custom development · premium support

Kartra plans

Essentials

$59/mo

500 leads · 5% transaction fees · 1 user · unlimited pages, videos & emails · 1 domain

Starter

$119/mo

2,500 leads · 3 users · membership portals · affiliate management

Most popular

Growth

$229/mo

12,500 leads · 5 users · helpdesk · 3 custom domains

Professional

$549/mo

25,000 leads · 10 users · agency features · priority support

Verified data

Cost calculator: what does your lead list actually cost?

GoHighLevel

Unlimited

$297/mo

Unlimited contacts included — price never changes

Kartra

Growth

$229/mo

Required tier for your lead count

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Verified data

Feature-by-feature breakdown

Pricing structure. Both platforms use flat monthly pricing with no per-seat charges. The real difference is what triggers an upgrade: GoHighLevel only asks you to pay more when you need additional client sub-accounts or white-label features, while Kartra asks you to pay more once your lead list outgrows your current tier. Leads included range from 500 on Essentials up to 25,000 on Professional.

Course, membership, and video. Kartra is purpose-built for creators selling courses and coaching: native video hosting with unlimited bandwidth, a full membership-portal builder with drip content, and a built-in affiliate management system to recruit and pay promoters. GoHighLevel covers the basics for memberships and courses but has no native video hosting or affiliate management; both require third-party tools to match Kartra.

Agency and multi-client management. GoHighLevel was built for agencies from the ground up: the Unlimited plan and up include unlimited client sub-accounts, and Agency Pro adds white-label SaaS mode so agencies can resell the platform under their own brand. Kartra has no equivalent sub-account or white-label system; it is built for a single business to run its own funnels and courses, not to be resold to clients.

Support and helpdesk. Kartra’s Growth plan and up include a built-in helpdesk ticketing system for supporting your own customers. GoHighLevel does not include a customer-facing helpdesk, though its CRM and pipeline tools can be adapted for internal support workflows.

Choose GoHighLevel if…

You run an agency or a growing team managing multiple clients, and want unlimited contacts and sub-accounts without your bill climbing as your list grows.

Choose Kartra if…

You sell courses, coaching, or memberships directly to your own audience and want video hosting, membership portals, and affiliate management built into one subscription.

Verified data

GoHighLevel vs Kartra: security, offline & remote work

How GoHighLevel and Kartra compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedGoHighLevelKartra
Security & compliance
SOC 2 reportSOC 2 Type IIsourceNot published
ISO/IEC 27001CertifiedsourceNot published
Other certificationsNot publishedPCI DSSsource
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceNot published
SCIM user provisioningNot publishedNot published
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceYesEnforcement: All plans (at least one MFA method must stay active)source
Admin audit logYessourceNot published
Data residency choicesUS onlysourceNot published
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceSSL/TLS on pages that transmit personal information; at-rest encryption not statedsource
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsWindows, macOS, LinuxsourceNot published
Mobile appsiOS, AndroidsourceNot published
Remote, hybrid & in-office
IP allowlistingNot publishedNot published
Device & session controlsNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: GoHighLevel states a SOC 2 report on its own site; we found no SOC 2 statement for Kartra. If your security team requires SOC 2, ask Kartra directly before shortlisting.
  • Single sign-on: GoHighLevel includes it on Agency Pro (OpenID Connect only, not SAML). Kartra doesn’t document single sign-on with your own identity provider. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: GoHighLevel will sign a HIPAA business associate agreement (GoHighLevel: Paid add-on (can’t be turned off once enabled)). We found no BAA offer for Kartra, so keep protected health information out of it.
  • Working offline: GoHighLevel and Kartra don’t document an offline mode. Details are in the Offline mode row above.

GoHighLevel: worth knowing

  • SecurityHighLevel offers SSO only over OpenID Connect (OIDC), which requires the $497 Agency Pro plan and a white-label domain. source
  • SecurityHighLevel's HIPAA add-on cannot be disabled once purchased, and accounts are not HIPAA compliant by default. source
  • SecurityAudit log entries are kept for 60 days. source
  • OfficeHighLevel says it is not PCI-DSS compliant itself and relies on PCI-compliant payment processors. source

Kartra: worth knowing

  • SecurityEvery Kartra login needs a one-time passcode (email or authenticator app); at least one method must remain active. source
  • SecurityKartra runs on third-party cloud infrastructure such as AWS and Rackspace. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Making the switch?

Read our step-by-step migration guides

We mapped out exactly what transfers automatically and what you will need to rebuild by hand, in both directions.

Switching from GoHighLevel to Kartra → Switching from Kartra to GoHighLevel →

Frequently Asked Questions

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform built for agencies to manage clients, funnels, and automation under one roof.

What is Kartra?

Kartra is an all-in-one marketing platform for course creators and coaches, combining funnel building, video hosting, membership sites, email marketing, and affiliate management.

How much does GoHighLevel cost compared to Kartra?

GoHighLevel starts at $97/mo and Kartra starts at $59/mo. GoHighLevel’s price is driven by how many client sub-accounts and white-label features you need, while Kartra’s price is driven by your lead count, so a large list can push Kartra well past GoHighLevel’s flat-rate cost.

Does GoHighLevel or Kartra have a free plan?

Neither has a permanent free plan. GoHighLevel offers a 14-day free trial; Kartra has no free trial but offers a 30-day money-back guarantee.

Which is better for agencies, GoHighLevel or Kartra?

GoHighLevel is the stronger fit. Its Unlimited and Agency Pro plans include unlimited client sub-accounts and white-label/SaaS mode, purpose-built for reselling to clients. Kartra has no sub-account or white-label system.

Which is better for course creators, GoHighLevel or Kartra?

Kartra, for most course creators and coaches: native video hosting, a more polished membership-site builder, and built-in affiliate management. GoHighLevel is the stronger choice when the priority is managing multiple clients rather than selling your own courses.

Ready to pick your funnel & course platform?

Try GoHighLevel Try Kartra
Related

See more Marketing Automation comparisons

See the full Marketing Automation hub for more comparisons, including GoHighLevel vs HubSpot and GoHighLevel vs ClickFunnels.

View the Marketing Automation hub →

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

GoHighLevelPricing, free plan, AI cost & every comparison›KartraPricing, free plan, AI cost & every comparison›
GoHighLevel vs HubSpotHead-to-head comparisonGoHighLevel vs ActiveCampaignHead-to-head comparisonGoHighLevel vs ClickFunnelsHead-to-head comparisonGoHighLevel vs KeapHead-to-head comparisonGoHighLevel vs VendastaHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “GoHighLevel vs Kartra”, helpcompare.com/gohighlevel-vs-kartra/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.132 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 14, 2026. No paid sponsorships, no affiliate commissions.

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