Security, offline and access rules that differ between GoHighLevel and Kartra. Rows where both tools are the same (1) are left out; the full side-by-side is on each tool’s page: GoHighLevel, Kartra.
You have single sign-on in GoHighLevel but we found none documented for Kartra. Plan how people will sign in, and how you will remove leavers, before cut-over.
GoHighLevel offers a HIPAA BAA; we found none for Kartra. Don’t move protected health information until that is settled.
Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data
MARKETING AUTOMATION · MIGRATION GUIDE
Switching from GoHighLevel to Kartra
Marketers moving from GoHighLevel’s all-in-one CRM and automation suite to Kartra’s funnel-and-course-focused platform are usually after a more polished page builder and built-in membership or course delivery.
Quick verdict: Worth it if funnels, checkout, and course/membership delivery matter more to you than CRM depth or SMS; if you rely on GoHighLevel’s SMS/voice and agency sub-account features, Kartra won’t replace them.
Why teams switch from GoHighLevel to Kartra
Polished funnel and checkout builder
Kartra’s page builder, checkout, and funnel-simulation analytics are more purpose-built for direct-to-consumer sales funnels than GoHighLevel’s more general-purpose builder.
Native course and membership delivery
Kartra bundles membership and course hosting into every paid plan, something GoHighLevel handles less natively.
Simpler, single-business focus
Kartra isn’t built as an agency/sub-account platform the way GoHighLevel is, which simplifies setup for a single business but removes multi-client management.
Estimate the real hidden cost of moving from GoHighLevel to Kartra, not just the subscription price.
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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.
How to migrate your data
Kartra’s importer only covers contact data, so budget real time for rebuilding funnels and automation.
Step
What happens
1Export contacts from GoHighLevel
Download a CSV of contacts, tags, and custom fields from each GoHighLevel sub-account.
2Clean and remap fields
Match GoHighLevel custom fields and tags to Kartra’s contact/lead field structure before import.
3Set up your Kartra account structure
Create your Kartra account and configure custom domains, since GoHighLevel funnels and domains don’t carry over.
4Import contacts via CSV
Use Kartra’s bulk contact import, which includes a manual approval step for larger lists, to bring contacts in.
5Rebuild funnels, sequences, and automations
Recreate GoHighLevel funnels and workflows as Kartra funnels and automation sequences by hand, since page designs and workflow logic don’t transfer between platforms.
6Test checkout and re-point domains
Verify checkout/payment integrations, test automated emails, and repoint custom domains to Kartra.
What Kartra’s importer doesn’t handle: There is no native GoHighLevel-to-Kartra importer; only contact data moves via CSV, and Kartra also runs a manual approval step on larger contact imports to protect deliverability, so plan for that review time.
Pricing during the transition
Kartra’s entry plan carries a transaction fee that disappears at higher tiers, which matters for a fair comparison with GoHighLevel’s flat pricing.
Plan
GoHighLevel
Kartra
Free plan
No free tier (14-day trial)
No free trial (30-day money-back guarantee)
Entry paid tier
$97/mo (Starter)
$119/mo billed monthly (Starter), or $59/mo Essentials with a 5% transaction fee
Mid tier
$297/mo (Unlimited)
$229/mo billed monthly (Growth)
Kartra’s Essentials plan carries a 5% transaction fee on sales that disappears once you’re on Starter or higher, so factor that into a direct cost comparison with GoHighLevel’s flat-fee tiers.
Feature-parity checklist
Kartra pulls ahead on funnel/checkout polish; GoHighLevel pulls ahead on sales-pipeline and SMS depth.
Feature
GoHighLevel
Kartra equivalent
Automations/workflows
General-purpose visual workflow builder
Sequence-based automation tied closely to funnels and tags — narrower but tightly integrated with checkout
CRM/pipeline
Opportunity pipelines for sales tracking
Tag-based leads rather than a true deal pipeline — a downgrade for teams tracking a sales process
Funnels/landing pages
Solid, general-purpose builder
A genuine upgrade with checkout, order bumps, and funnel analytics built in
Email/SMS marketing
Unified two-way email and SMS
Strong email marketing but no native SMS — a downgrade for SMS-dependent businesses
Reporting
Sub-account operational dashboards
Funnel-level conversion and revenue-per-step analytics, a genuine upgrade for funnel optimization
No, you export contacts as CSV from GoHighLevel and import them into Kartra; there’s no one-click connector.
Will my GoHighLevel funnels rebuild themselves in Kartra?
No, funnel pages and logic have to be manually recreated in Kartra’s page builder; nothing carries over automatically.
Does Kartra support SMS marketing like GoHighLevel?
Not natively: Kartra is email/page-focused, so SMS-heavy GoHighLevel users typically need a separate SMS tool after switching.
Is there a contact limit I should watch for during import?
Yes, Kartra’s Essentials plan caps at 500 contacts and applies a manual review step on bulk imports, so check your plan’s contact limit before migrating a large list.
How long does a full migration take?
Contacts import in under a day; rebuilding funnels, sequences, and automations typically takes one to two weeks depending on how many funnels you’re recreating.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.
Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.
“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”
Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.
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