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Security & access: what changes when you switch

Security, offline and access rules that differ between GoHighLevel and ActiveCampaign. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: GoHighLevel, ActiveCampaign.

What changesGoHighLevel (today)ActiveCampaign (after)
ISO/IEC 27001CertifiedsourceNot published
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceBAA availableEnterprisesource
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceYesEnterprisesource
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceYesEnforcement: Startersource
Admin audit logYessourceNot published
Data residency choicesUS onlysourceUS, EU, APACsource
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceNot published
Offline modeNot documentedPartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.source
Desktop appsWindows, macOS, LinuxsourceNot published
Device & session controlsNot publishedYesIdle-session timeout with customizable session length; MFA required to use the mobile app.source
Editorial assessment

Before you cut over

  • Set up single sign-on in ActiveCampaign on Enterprise before you invite the team, so accounts are created through your identity provider rather than by hand.
  • ActiveCampaign adds offline access (partial): install the mobile app for staff who work on the move.

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

MARKETING AUTOMATION · MIGRATION GUIDE

Switching from GoHighLevel to ActiveCampaign

Marketers moving from GoHighLevel’s all-in-one CRM and automation suite to ActiveCampaign’s email-marketing-first platform are usually after deeper deliverability and segmentation tooling.

Quick verdict: Worth it if email marketing sophistication is your priority over funnels, SMS, and agency features; you’ll gain specialist email automation but lose GoHighLevel’s native funnel builder and integrated SMS.

Why teams switch from GoHighLevel to ActiveCampaign

Specialist email automation and segmentation

ActiveCampaign’s automation builder and behavioral segmentation are more advanced than GoHighLevel’s for pure email marketing.

An email-first platform

ActiveCampaign is built and optimized specifically as an email platform, which matters for high-volume senders worried about inbox placement.

CRM as an add-on, not an agency suite

ActiveCampaign’s sales CRM is designed to complement its email tool for a single business, not to run multi-client agency sub-accounts like GoHighLevel.

Estimate · your inputs

Switching Cost & Friction Estimator

Estimate the real hidden cost of moving from GoHighLevel to ActiveCampaign, not just the subscription price.

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Estimated migration time
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Data friction rating
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Total hidden switching cost
Data mapping & cleaning labor—
Migration / cleaning tooling fees—
Team retraining overhead—
Switching friction buffer (10%)—
Assumes a blended $45/hr internal labor rate with no native importer available, so sequences/records are rebuilt largely by hand. Adjust the sliders to match your team.

How to migrate your data

ActiveCampaign’s one-click migration tool doesn’t cover GoHighLevel yet, so this move runs through standard CSV import.

StepWhat happens
1Export from GoHighLevelExport contacts, with tags and custom fields, as CSV from GoHighLevel.
2Clean and remap fieldsMatch GoHighLevel tags and custom fields to ActiveCampaign’s contact fields and tags.
3Set up your ActiveCampaign accountConfigure your ActiveCampaign account, sending domains, and deliverability authentication (SPF/DKIM).
4Import contacts via CSVUse ActiveCampaign’s native CSV contact importer; note its Active Intelligence one-click migration tool currently only supports Mailchimp, not GoHighLevel.
5Rebuild automations and formsRecreate GoHighLevel workflows as ActiveCampaign automations and rebuild any lead-capture forms or funnel pages using ActiveCampaign’s more limited page tools or an external landing-page tool.
6Warm up sending and testSend test campaigns and gradually warm up your new sending domain before full cutover.
What ActiveCampaign’s importer doesn’t handle: ActiveCampaign’s Active Intelligence migration assistant only supports moving from Mailchimp today, so a GoHighLevel move goes through standard CSV contact import — automations, tag-based logic, and any funnel pages still need to be rebuilt by hand.

Pricing during the transition

ActiveCampaign prices by contact volume, so the comparison to GoHighLevel’s flat tiers shifts as your list grows.

PlanGoHighLevelActiveCampaign
Free planNo free tier (14-day trial)No free tier (14-day trial)
Entry paid tier$97/mo (Starter)$15/mo billed annually, $19 monthly (Starter, 1,000 contacts)
Mid tier$297/mo (Unlimited)$49/mo (Plus) or $79/mo (Pro) billed annually; $59 or $99 monthly (1,000 contacts)

ActiveCampaign prices by contact count ($15/month at 1,000 contacts on Starter billed annually, $19 billed monthly), so your cost will scale differently than GoHighLevel’s flat per-account tiers as your list grows.

Feature-parity checklist

ActiveCampaign leads on email sophistication; GoHighLevel leads on channel breadth and funnels.

FeatureGoHighLevelActiveCampaign equivalent
Automations/workflowsBroad workflow builder across marketing, sales, and SMSMore advanced, precise email-specific automation and segmentation, a genuine upgrade for email marketers
CRM/pipelineOpportunity pipelinesA lighter-weight sales CRM, a downgrade for teams needing robust deal tracking
Funnels/landing pagesNative funnel builderLanding pages on Plus and higher plans (not on Starter), but no funnel builder, a downgrade for funnel-heavy teams
Email/SMS marketingUnified email plus SMSMore sophisticated email, but SMS is a separate paid add-on rather than built in the same way
ReportingSub-account dashboardsStronger email-performance analytics (deliverability, engagement scoring)

Frequently Asked Questions

Can ActiveCampaign import GoHighLevel data automatically?

No, GoHighLevel isn’t supported by ActiveCampaign’s Active Intelligence migration tool, so contacts move through standard CSV import.

Will I lose my GoHighLevel funnels?

Yes, ActiveCampaign has no funnel builder, so funnels need to be rebuilt as ActiveCampaign landing pages (Plus and higher plans), in a separate funnel tool, or with ActiveCampaign’s basic forms.

Is ActiveCampaign better for email deliverability?

Possibly: it’s purpose-built as an email platform, while GoHighLevel is an all-in-one CRM. Neither vendor publishes a comparable deliverability benchmark, so test inbox placement with your own list.

What happens to SMS follow-ups?

ActiveCampaign offers SMS as a separate paid module, not the integrated two-way texting GoHighLevel provides natively.

How long does the migration take?

Contact import and basic setup can happen in a day or two; rebuilding automations and warming up sending domains properly typically takes one to three weeks.

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “Switching from GoHighLevel to ActiveCampaign: A Step-by-Step Migration Guide”, helpcompare.com/gohighlevel-to-activecampaign-migration/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 16, 2026. No paid sponsorships, no affiliate commissions.