Security, offline and access rules that differ between GoHighLevel and ActiveCampaign. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: GoHighLevel, ActiveCampaign.
| What changes | GoHighLevel (today) | ActiveCampaign (after) |
|---|---|---|
| ISO/IEC 27001 | Certifiedsource | Not published |
| HIPAA (BAA) | BAA availablePaid add-on (can’t be turned off once enabled)source | BAA availableEnterprisesource |
| Single sign-on (SAML/OIDC) | YesAgency Pro (OpenID Connect only, not SAML)source | YesEnterprisesource |
| Two-factor authentication | YesEnforcement: Not plan-gated in vendor docs (portal admin setting)source | YesEnforcement: Startersource |
| Admin audit log | Yessource | Not published |
| Data residency choices | US onlysource | US, EU, APACsource |
| Encryption | AES-256 at rest; TLS 1.2+ in transitsource | Not published |
| Offline mode | Not documented | PartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.source |
| Desktop apps | Windows, macOS, Linuxsource | Not published |
| Device & session controls | Not published | YesIdle-session timeout with customizable session length; MFA required to use the mobile app.source |
Marketers moving from GoHighLevel’s all-in-one CRM and automation suite to ActiveCampaign’s email-marketing-first platform are usually after deeper deliverability and segmentation tooling.
ActiveCampaign’s automation builder and behavioral segmentation are more advanced than GoHighLevel’s for pure email marketing.
ActiveCampaign is built and optimized specifically as an email platform, which matters for high-volume senders worried about inbox placement.
ActiveCampaign’s sales CRM is designed to complement its email tool for a single business, not to run multi-client agency sub-accounts like GoHighLevel.
Estimate the real hidden cost of moving from GoHighLevel to ActiveCampaign, not just the subscription price.
ActiveCampaign’s one-click migration tool doesn’t cover GoHighLevel yet, so this move runs through standard CSV import.
| Step | What happens |
|---|---|
| 1Export from GoHighLevel | Export contacts, with tags and custom fields, as CSV from GoHighLevel. |
| 2Clean and remap fields | Match GoHighLevel tags and custom fields to ActiveCampaign’s contact fields and tags. |
| 3Set up your ActiveCampaign account | Configure your ActiveCampaign account, sending domains, and deliverability authentication (SPF/DKIM). |
| 4Import contacts via CSV | Use ActiveCampaign’s native CSV contact importer; note its Active Intelligence one-click migration tool currently only supports Mailchimp, not GoHighLevel. |
| 5Rebuild automations and forms | Recreate GoHighLevel workflows as ActiveCampaign automations and rebuild any lead-capture forms or funnel pages using ActiveCampaign’s more limited page tools or an external landing-page tool. |
| 6Warm up sending and test | Send test campaigns and gradually warm up your new sending domain before full cutover. |
ActiveCampaign prices by contact volume, so the comparison to GoHighLevel’s flat tiers shifts as your list grows.
| Plan | GoHighLevel | ActiveCampaign |
|---|---|---|
| Free plan | No free tier (14-day trial) | No free tier (14-day trial) |
| Entry paid tier | $97/mo (Starter) | $15/mo billed annually, $19 monthly (Starter, 1,000 contacts) |
| Mid tier | $297/mo (Unlimited) | $49/mo (Plus) or $79/mo (Pro) billed annually; $59 or $99 monthly (1,000 contacts) |
ActiveCampaign prices by contact count ($15/month at 1,000 contacts on Starter billed annually, $19 billed monthly), so your cost will scale differently than GoHighLevel’s flat per-account tiers as your list grows.
ActiveCampaign leads on email sophistication; GoHighLevel leads on channel breadth and funnels.
| Feature | GoHighLevel | ActiveCampaign equivalent |
|---|---|---|
| Automations/workflows | Broad workflow builder across marketing, sales, and SMS | More advanced, precise email-specific automation and segmentation, a genuine upgrade for email marketers |
| CRM/pipeline | Opportunity pipelines | A lighter-weight sales CRM, a downgrade for teams needing robust deal tracking |
| Funnels/landing pages | Native funnel builder | Landing pages on Plus and higher plans (not on Starter), but no funnel builder, a downgrade for funnel-heavy teams |
| Email/SMS marketing | Unified email plus SMS | More sophisticated email, but SMS is a separate paid add-on rather than built in the same way |
| Reporting | Sub-account dashboards | Stronger email-performance analytics (deliverability, engagement scoring) |
No, GoHighLevel isn’t supported by ActiveCampaign’s Active Intelligence migration tool, so contacts move through standard CSV import.
Yes, ActiveCampaign has no funnel builder, so funnels need to be rebuilt as ActiveCampaign landing pages (Plus and higher plans), in a separate funnel tool, or with ActiveCampaign’s basic forms.
Possibly: it’s purpose-built as an email platform, while GoHighLevel is an all-in-one CRM. Neither vendor publishes a comparable deliverability benchmark, so test inbox placement with your own list.
ActiveCampaign offers SMS as a separate paid module, not the integrated two-way texting GoHighLevel provides natively.
Contact import and basic setup can happen in a day or two; rebuilding automations and warming up sending domains properly typically takes one to three weeks.
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Cite this page: HelpCompare, “Switching from GoHighLevel to ActiveCampaign: A Step-by-Step Migration Guide”, helpcompare.com/gohighlevel-to-activecampaign-migration/ (updated ).
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