Security, offline and access rules that differ between ActiveCampaign and GoHighLevel. Rows where both tools are the same (3) are left out; the full side-by-side is on each tool’s page: ActiveCampaign, GoHighLevel.
| What changes | ActiveCampaign (today) | GoHighLevel (after) |
|---|---|---|
| ISO/IEC 27001 | Not published | Certifiedsource |
| HIPAA (BAA) | BAA availableEnterprisesource | BAA availablePaid add-on (can’t be turned off once enabled)source |
| Single sign-on (SAML/OIDC) | YesEnterprisesource | YesAgency Pro (OpenID Connect only, not SAML)source |
| Two-factor authentication | YesEnforcement: Startersource | YesEnforcement: Not plan-gated in vendor docs (portal admin setting)source |
| Admin audit log | Not published | Yessource |
| Data residency choices | US, EU, APACsource | US onlysource |
| Encryption | Not published | AES-256 at rest; TLS 1.2+ in transitsource |
| Offline mode | PartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.source | Not documented |
| Desktop apps | Not published | Windows, macOS, Linuxsource |
| Device & session controls | YesIdle-session timeout with customizable session length; MFA required to use the mobile app.source | Not published |
Businesses moving from ActiveCampaign’s email-marketing-first platform to GoHighLevel’s broader all-in-one suite are usually trying to consolidate funnels, SMS, and CRM into a single tool.
GoHighLevel replaces ActiveCampaign plus a separate funnel/page builder and SMS tool with a single platform.
GoHighLevel’s tiers don’t charge per contact, which can be materially cheaper for large email lists compared to ActiveCampaign’s contact-based pricing.
Agencies managing several clients’ marketing can use GoHighLevel sub-accounts, which ActiveCampaign isn’t built around.
Estimate the real hidden cost of moving from ActiveCampaign to GoHighLevel, not just the subscription price.
GoHighLevel’s CSV importer covers contacts, so ActiveCampaign’s automation and scoring logic needs a manual rebuild.
| Step | What happens |
|---|---|
| 1Export from ActiveCampaign | Export contacts, tags, and custom fields from ActiveCampaign as CSV. |
| 2Clean and remap fields | Match ActiveCampaign tags and custom fields to GoHighLevel’s contact fields and pipeline stages. |
| 3Set up your GoHighLevel sub-account | Create and configure the destination sub-account, including sending domains. |
| 4Import contacts via CSV | Use GoHighLevel’s native CSV contact importer to bring records in. |
| 5Rebuild automations and campaigns | Recreate ActiveCampaign automations as GoHighLevel workflows, since automation logic doesn’t transfer between platforms. |
| 6Test deliverability and go live | Send test campaigns, verify domain authentication, and confirm SMS/voice numbers before cutting over. |
Larger lists tend to favor GoHighLevel’s flat pricing over ActiveCampaign’s per-contact model.
| Plan | ActiveCampaign | GoHighLevel |
|---|---|---|
| Free plan | No free tier (14-day trial) | No free tier (14-day trial) |
| Entry paid tier | $15/mo billed annually, $19 monthly (Starter, 1,000 contacts) | $97/mo (Starter) |
| Mid tier | $49/mo (Plus) or $79/mo (Pro) billed annually; $59 or $99 monthly (1,000 contacts) | $297/mo (Unlimited) |
GoHighLevel’s flat tiers include unlimited contacts, while ActiveCampaign’s pricing rises with your contact count, so larger lists tend to favor GoHighLevel on raw cost even before counting the extra tools GoHighLevel replaces.
GoHighLevel trades some email precision for broader channel coverage and sales pipelines.
| Feature | ActiveCampaign | GoHighLevel equivalent |
|---|---|---|
| Automations/workflows | Precise, email-focused automation and segmentation | Broader but somewhat less refined automation builder — a mild downgrade for pure email sophistication, a gain in cross-channel reach |
| CRM/pipeline | Lightweight sales CRM | More built-out opportunity pipeline, a genuine upgrade for sales tracking |
| Funnels/landing pages | Landing pages on Plus and higher plans (not on Starter); no funnel builder | Native funnel/page builder, a genuine upgrade |
| Email/SMS marketing | Strong email, SMS as a paid add-on | Native unified email and SMS, an upgrade for texting-heavy outreach |
| Reporting | Strong email/engagement analytics | More operational/CRM reporting, a downgrade for granular email performance analysis |
No, its only named competitor importer is for HubSpot; ActiveCampaign data comes in via CSV.
No, they need to be manually rebuilt as GoHighLevel workflows.
It’s more general-purpose: ActiveCampaign is more specialized for email deliverability and segmentation, so heavy email marketers may notice the difference.
Yes, that’s GoHighLevel’s core value proposition versus ActiveCampaign plus a separate funnel tool.
Contacts import quickly; rebuilding automations and testing deliverability realistically takes one to two weeks.
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.
Cite this page: HelpCompare, “Switching from ActiveCampaign to GoHighLevel: A Step-by-Step Migration Guide”, helpcompare.com/activecampaign-to-gohighlevel-migration/ (updated ).
Source links on this site are checked every month; last check . How sources are checked.
Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.