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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from ActiveCampaign to Mailchimp

Neither tool imports the other’s automations automatically. Export contacts as CSV and rebuild your email sequences in Mailchimp’s builder.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from ActiveCampaign to MailchimpVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: Will my ActiveCampaign automations survive a move to Mailchimp?

Not as they are: nothing transfers automatically, and Mailchimp Essentials caps automation at 4 steps against ActiveCampaign's 15 goals and 5 actions per automation.

You save $2/mo and gain 2 included seats, but you also lose the standard CRM, and contacts come across only as a CSV imported into a new audience. So map before you export: write each automation out as its steps, and anything longer than 4 either gets simplified, split, or dropped, which is a business decision, not a technical one. Then deal with segments. A segment is a saved rule, not data, so it won't survive a CSV; export each segment's membership as a tag column so you can rebuild the groups in Mailchimp instead of guessing. If your best-performing sequence doesn't fit in 4 steps, that's your answer on whether to go.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from ActiveCampaign to Mailchimp

    Lower flat price

    $13/mo against $15/mo.

    More seats included

    3 against ActiveCampaign Starter’s 1.

    Genuine free plan

    250 contacts, permanent.

    How the migration actually works

    You lose ActiveCampaign’s standard CRM and its deeper automation (15 goals, 5 actions/automation).

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Mailchimp accountCreate your Mailchimp account and import your contact list as a new audience.
    3Rebuild campaigns and automationsRecreate your email templates and automation journeys using Mailchimp’s builder.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    ActiveCampaign’s CRM and multi-step automation depth have no Mailchimp Essentials equivalent — Mailchimp’s automation is capped at 4 steps at this tier.

    Pricing side by side

    PlanActiveCampaignMailchimp
    Pricing basisPer contact tier, account-widePer contact tier, account-wide
    Entry priceStarter $15/mo (1,000 contacts)Essentials $13/mo (500 contacts)
    CRMStandard CRM includedBasic contact records
    Free planNone, 14-day trial250 contacts

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityActiveCampaignMailchimp
    CRMIncludedBasic contact records
    Automation15 goals, 5 actions/automation4 steps max (Essentials)
    Price$15/mo$13/mo
    Seats included13

    Going the other direction, or want the full comparison first?

    Read the ActiveCampaign vs Mailchimp comparison Switching from Mailchimp to ActiveCampaign instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between ActiveCampaign and Mailchimp. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: ActiveCampaign, Mailchimp.

    What changesActiveCampaign (today)Mailchimp (after)
    SOC 2 reportSOC 2 Type IIsourceSOC 2 reportType not stated by vendorsource
    ISO/IEC 27001Not publishedCertifiedsource
    HIPAA (BAA)BAA availableEnterprisesourceNot published
    Single sign-on (SAML/OIDC)YesEnterprisesourceNot published
    Two-factor authenticationYesEnforcement: StartersourceYesEnforcement: Any multi-user plan (automatic once an Owner or Admin enables 2FA)source
    Data residency choicesUS, EU, APACsourceUS onlysource
    EncryptionNot publishedTLS 1.2+ in transit; at-rest encryption not statedsource
    Offline modePartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.sourceNot documented
    Device & session controlsYesIdle-session timeout with customizable session length; MFA required to use the mobile app.sourceNot published
    Editorial assessment

    Before you cut over

    • You have single sign-on in ActiveCampaign but we found none documented for Mailchimp. Plan how people will sign in, and how you will remove leavers, before cut-over.
    • People who rely on ActiveCampaign offline will lose that: Mailchimp doesn’t document an offline mode. Tell field and travelling staff before the switch.
    • ActiveCampaign offers a HIPAA BAA; we found none for Mailchimp. Don’t move protected health information until that is settled.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Mailchimp import ActiveCampaign data?

    No dedicated importer; export contacts as CSV and import as a new Mailchimp audience.

    Will I save money?

    Slightly, $2/mo, plus 2 more included seats.

    Do I lose CRM and automation depth?

    Yes — Mailchimp Essentials caps automation at 4 steps and has no full CRM, against ActiveCampaign’s 15 automation goals and standard CRM.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    ActiveCampaignPricing, free plan, AI cost & every comparison›MailchimpPricing, free plan, AI cost & every comparison›
    ActiveCampaign vs MailchimpHead-to-head comparisonbeehiiv vs MailchimpHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonActiveCampaign vs KeapHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonHubSpot vs MailchimpHead-to-head comparison
    Mailchimp to ActiveCampaignSwitching guidebeehiiv to MailchimpSwitching guideMailchimp to beehiivSwitching guideActiveCampaign to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to MailchimpSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from ActiveCampaign to Mailchimp”, helpcompare.com/activecampaign-to-mailchimp-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

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    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill