Security, offline and access rules that differ between Kartra and GoHighLevel. Rows where both tools are the same (1) are left out; the full side-by-side is on each tool’s page: Kartra, GoHighLevel.
| What changes | Kartra (today) | GoHighLevel (after) |
|---|---|---|
| SOC 2 report | Not published | SOC 2 Type IIsource |
| ISO/IEC 27001 | Not published | Certifiedsource |
| Other certifications | PCI DSSsource | Not published |
| HIPAA (BAA) | Not published | BAA availablePaid add-on (can’t be turned off once enabled)source |
| Single sign-on (SAML/OIDC) | Not published | YesAgency Pro (OpenID Connect only, not SAML)source |
| Two-factor authentication | YesEnforcement: All plans (at least one MFA method must stay active)source | YesEnforcement: Not plan-gated in vendor docs (portal admin setting)source |
| Admin audit log | Not published | Yessource |
| Data residency choices | Not published | US onlysource |
| Encryption | SSL/TLS on pages that transmit personal information; at-rest encryption not statedsource | AES-256 at rest; TLS 1.2+ in transitsource |
| Desktop apps | Not published | Windows, macOS, Linuxsource |
| Mobile apps | Not published | iOS, Androidsource |
Businesses leaving Kartra’s funnel and course platform for GoHighLevel’s broader CRM-plus-automation suite are typically after native SMS, agency sub-accounts, or a more flexible sales pipeline.
GoHighLevel adds native SMS and call tracking that Kartra doesn’t offer, useful for businesses that follow up by text.
GoHighLevel’s opportunity pipelines give a real deal-stage view that Kartra’s tag-based lead system doesn’t provide.
Agencies managing multiple clients can use GoHighLevel’s sub-accounts and white-label options, which Kartra isn’t built for.
Estimate the real hidden cost of moving from Kartra to GoHighLevel, not just the subscription price.
GoHighLevel imports Kartra contacts via CSV only, so checkout and course/membership structures need a manual rebuild.
| Step | What happens |
|---|---|
| 1Export contacts from Kartra | Use Kartra’s contact export to download leads as CSV. |
| 2Clean and remap fields | Reconcile Kartra tags and custom fields with GoHighLevel’s contact fields and pipeline stages. |
| 3Set up your GoHighLevel sub-account | Create and configure the destination sub-account, including custom domains for any funnel pages you’ll rebuild. |
| 4Import contacts via CSV | Use GoHighLevel’s native CSV contact importer to bring records in. |
| 5Rebuild funnels, checkout, and automations | Recreate Kartra funnels and checkout pages as GoHighLevel funnels and rebuild sequences as GoHighLevel workflows, since neither pages nor automation logic transfer. |
| 6Test payments and go live | Reconnect payment processors, test checkout flows end-to-end, and cut over custom domains. |
GoHighLevel’s unlimited-contact tiers can look cheaper for larger lists once Kartra’s per-contact and transaction-fee structure is factored in.
| Plan | Kartra | GoHighLevel |
|---|---|---|
| Free plan | No free trial (30-day money-back guarantee) | No free tier (14-day trial) |
| Entry paid tier | $119/mo billed monthly (Starter), or $59/mo Essentials with a 5% transaction fee | $97/mo (Starter) |
| Mid tier | $229/mo billed monthly (Growth) | $297/mo (Unlimited) |
GoHighLevel’s flat $97-$497 tiers include unlimited contacts, while Kartra prices by contact count, so high-volume lists can make GoHighLevel comparatively cheaper even before counting Kartra’s transaction fee on its entry plan.
GoHighLevel widens the toolkit with SMS and pipelines; Kartra’s checkout specialization is what gets traded away.
| Feature | Kartra | GoHighLevel equivalent |
|---|---|---|
| Automations/workflows | Sequence/tag-based automation | Broader, more flexible visual workflow builder — a genuine upgrade for complex logic |
| CRM/pipeline | Tag-based leads, not a true pipeline | Real opportunity pipelines, an upgrade for tracking a sales process |
| Funnels/landing pages | Polished checkout and funnel builder | Capable but less checkout-specialized builder — a mild downgrade for heavy funnel/checkout sellers |
| Email/SMS marketing | Email only | Adds native SMS/voice, a genuine upgrade for outbound-heavy businesses |
| Reporting | Funnel-conversion analytics | More CRM/operational reporting, less funnel-conversion focused — a downgrade for funnel optimizers |
No, membership and course content have to be manually rebuilt in GoHighLevel’s own membership product; there’s no direct course importer.
They don’t transfer; you’ll rebuild checkout flows in GoHighLevel’s funnel builder and reconnect your payment processor.
Standard CSV cleanup is required: matching Kartra tags to GoHighLevel custom fields and pipeline stages is the main manual step.
That’s a Kartra-specific plan detail; GoHighLevel doesn’t charge the same kind of platform transaction fee, but you should confirm current payment processor fees either way.
Plan on a few days for contacts and a couple of weeks to properly rebuild funnels, checkout, and automations.
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Cite this page: HelpCompare, “Switching from Kartra to GoHighLevel: A Step-by-Step Migration Guide”, helpcompare.com/kartra-to-gohighlevel-migration/ (updated ).
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