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Software IndexEvery tool we track in one sortable table: entry price, free plan, AI pricing and source. AI Pricing DatabaseHow each vendor bills its AI features: bundled, add-on, metered or quote. Stack Cost CheckerPrice every tool you pay for at list price, saved in a link that re-prices later.Black Friday Software DealsVerified deals plus the discounts you can get today, checked on each vendor’s site.
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The B2B SaaS Sticker Shock IndexCheapest published entry price in 18 categories, ranked.2026 SaaS Price IncreasesEvery list-price increase we could verify, with old price, new price and source.The AI TaxHow 19 AI features are actually billed: bundled, add-on or metered.The Real Cost of a 10-Person Startup StackThree software stacks priced at published entry prices.
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Security & compliance databaseSOC 2, ISO 27001, HIPAA BAAs, and the plan you need for SSO, SCIM and audit logs. How to read security claimsSOC 2 vs ISO 27001, the single sign-on tax, and what “Not published” means.
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Funnel Building & Agency Software

GoHighLevel vs ClickFunnels: Which Funnel & Automation Platform Fits Your Business in 2026?

Both start at $97/mo, but one is a flat-rate agency operating system with unlimited contacts, and the other is a conversion-obsessed funnel builder that tiers its price by list size. Here is the real pricing, feature, and cost breakdown.

Bill BelcaminoBy Bill Belcamino · Last updated September 14, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
GoHighLevel logoStarting at $97/mo

GoHighLevel

VS
ClickFunnels logoStarting at $97/mo

ClickFunnels

Run the contact cost calculator Compare pricing tiers
GoHighLevel vs ClickFunnelsVerified Sep 14, 2026
Bottom line Editorial assessment

Which is better, GoHighLevel or ClickFunnels?

Choose GoHighLevel if you run an agency or manage multiple clients; choose ClickFunnels if you sell courses, coaching, or products directly to consumers. Both start at $97/mo, but GoHighLevel includes unlimited contacts on every plan and unlimited sub-accounts from its $297/mo Unlimited plan, while ClickFunnels tiers pricing by contact count and offers faster pages and a deeper checkout and course stack.

Quick verdict: GoHighLevel fits agencies and multi-client teams — unlimited contacts on every plan and unlimited sub-accounts from the Unlimited plan up, plus white-label SaaS mode, so your bill does not move as your client list grows. ClickFunnels fits direct-to-consumer sellers — noticeably faster page load times, more conversion-tested funnel templates, and a more polished checkout/course/membership stack, but its plans are tiered by contact count, so a growing list eventually forces an upgrade.
Verified data

GoHighLevel vs ClickFunnels: quick facts

At a glanceGoHighLevelClickFunnels
CategoryFunnel Building & Agency Software
Entry priceStarting at $97/moStarting at $97/mo
Free plan14-day free trial14-day free trial
Verified data

GoHighLevel vs ClickFunnels at a glance

CategoryGoHighLevelClickFunnels
Starting price$97/mo (Starter)$97/mo (Launch)
Most popular planUnlimited — $297/moScale — $197/mo
Pricing modelFlat monthly, unlimited contacts on every planFlat monthly, but tiered by contact count & workspaces
Contacts includedUnlimited on every plan10,000 (Launch) up to 400,000 (Dominate)
Agency sub-accountsUnlimited (Unlimited plan and up)Not a native concept (workspaces only)
White-label / SaaS modeAgency Pro tier and upNot available
Page load speedRequires third-party optimization for best resultsUnder 1.5 seconds out of the box
Courses & membership sitesBasic membership/course featuresFull builder with content dripping
eCommerceLimitedFull catalog, upsells, subscriptions
Free trial14 days14 days
Best forAgencies & multi-client teamsDirect-to-consumer sellers & course creators

Is GoHighLevel cheaper than ClickFunnels?

Both platforms open at the same $97/mo entry price, so neither is “cheaper” out of the gate. The difference shows up as you scale: GoHighLevel’s price only changes when you need more sub-accounts, while ClickFunnels’ price climbs once your contact list outgrows your current tier. See the calculator below for the exact breakeven point.

Verified data

Full pricing breakdown

GoHighLevel prices are flat monthly regardless of contact list size. ClickFunnels prices are also flat per tier, but which tier you need depends on your contact count, workspace count, and team size.

GoHighLevel plans

Starter

$97/mo

3 sub-accounts · unlimited contacts & users · core CRM, funnels, automations

Most popular

Unlimited

$297/mo

Unlimited sub-accounts · unlimited contacts & users · rebillable phone & email

Agency Pro

$497/mo

Everything in Unlimited · SaaS mode · white-label mobile app · advanced API

Enterprise

Custom

Dedicated account manager · custom development · premium support

ClickFunnels plans

Launch

$97/mo

1 workspace, 2 team members · 10K contacts · 50K emails/mo · 3 courses

Most popular

Scale

$197/mo

5 workspaces, 5 team members · 75K contacts · 300K emails/mo · custom code editor

Optimize

$297/mo

10 workspaces, 10 team members · 150K contacts · 750K emails/mo · 10 courses

Dominate

$5,997/yr

20 workspaces, 20 team members · 400K contacts · VIP support · 3 hrs private onboarding

Verified data

Cost calculator: what does your contact list actually cost?

GoHighLevel

Unlimited

$297/mo

Unlimited contacts included — price never changes

ClickFunnels

Scale

$197/mo

Required tier for your contact count

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Verified data

Feature-by-feature breakdown

Pricing structure. Both platforms use flat monthly pricing with no per-seat charges, and both open at $97/mo. The real difference is what triggers an upgrade: GoHighLevel only asks you to pay more when you need additional client sub-accounts or white-label features, while ClickFunnels asks you to pay more once your contact list, workspace count, or team size outgrows your current tier. Contacts included range from 10,000 on Launch up to 400,000 on Dominate.

Funnel building and speed. ClickFunnels is purpose-built around conversion: pages load in under 1.5 seconds out of the box, and its template library is battle-tested across ecommerce, coaching, and info-product niches. GoHighLevel’s funnel builder is capable and included on every plan, but templates are more generic and often need third-party speed optimization to match ClickFunnels’ out-of-the-box performance.

Agency and multi-client management. GoHighLevel was built for agencies from the ground up: the Unlimited plan and up include unlimited client sub-accounts, and Agency Pro adds white-label SaaS mode so agencies can resell the platform under their own brand. ClickFunnels has no equivalent sub-account system; its “workspaces” are for organizing your own funnels, not for reselling access to clients.

Courses, membership, and eCommerce. ClickFunnels includes a full course and membership builder with content dripping, plus a complete eCommerce stack (product catalog, upsells, subscriptions). GoHighLevel covers the basics for memberships and courses but is noticeably lighter on eCommerce; it is built primarily as a CRM and marketing automation platform, not a storefront.

Choose GoHighLevel if…

You run an agency or a growing team managing multiple clients, and want unlimited contacts and sub-accounts without your bill climbing as your list grows.

Choose ClickFunnels if…

You are selling directly to consumers (courses, coaching, physical products) and want a fast, conversion-tested funnel and checkout experience.

Verified data

GoHighLevel vs ClickFunnels: security, offline & remote work

How GoHighLevel and ClickFunnels compare on compliance reports, sign-in controls, offline access and the setup details that matter for remote, hybrid and in-office teams. Every value links to the vendor page it came from.

What we checkedGoHighLevelClickFunnels
Security & compliance
SOC 2 reportSOC 2 Type IIsourceNot published
ISO/IEC 27001CertifiedsourceNot published
HIPAA (BAA)BAA availablePaid add-on (can’t be turned off once enabled)sourceNot published
GDPR data processing agreementDPA offeredsourceDPA offeredsource
Single sign-on (SAML/OIDC)YesAgency Pro (OpenID Connect only, not SAML)sourceNot published
SCIM user provisioningNot publishedNot published
Two-factor authenticationYesEnforcement: Not plan-gated in vendor docs (portal admin setting)sourceYessource
Admin audit logYessourceNot published
Data residency choicesUS onlysourceUS onlysource
EncryptionAES-256 at rest; TLS 1.2+ in transitsourceNot published
Self-hosting optionNot publishedNot published
Offline access
Offline modeNot documentedNot documented
Desktop appsWindows, macOS, LinuxsourceNot published
Mobile appsiOS, AndroidsourceNot published
Remote, hybrid & in-office
IP allowlistingNot publishedNot published
Device & session controlsNot publishedNot published
Editorial assessment

What this means for your team

  • Audit reports: GoHighLevel states a SOC 2 report on its own site; we found no SOC 2 statement for ClickFunnels. If your security team requires SOC 2, ask ClickFunnels directly before shortlisting.
  • Single sign-on: GoHighLevel includes it on Agency Pro (OpenID Connect only, not SAML). ClickFunnels doesn’t document single sign-on with your own identity provider. If your team signs in through Okta, Microsoft Entra ID or Google, price the plan that includes SSO, not the entry plan.
  • Health data: GoHighLevel will sign a HIPAA business associate agreement (GoHighLevel: Paid add-on (can’t be turned off once enabled)). We found no BAA offer for ClickFunnels, so keep protected health information out of it.
  • Working offline: GoHighLevel and ClickFunnels don’t document an offline mode. Details are in the Offline mode row above.

GoHighLevel: worth knowing

  • SecurityHighLevel offers SSO only over OpenID Connect (OIDC), which requires the $497 Agency Pro plan and a white-label domain. source
  • SecurityHighLevel's HIPAA add-on cannot be disabled once purchased, and accounts are not HIPAA compliant by default. source
  • SecurityAudit log entries are kept for 60 days. source
  • OfficeHighLevel says it is not PCI-DSS compliant itself and relies on PCI-compliant payment processors. source

ClickFunnels: worth knowing

  • SecurityWorkspaces that process live payments are prompted to turn on 2FA at every login until it is enabled. source
  • SecurityClickFunnels' DPA says inactive sessions time out and accounts lock after repeated failed logins. source

Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

Making the switch?

Read our step-by-step migration guides

We mapped out exactly what transfers automatically and what you will need to rebuild by hand, in both directions.

Switching from GoHighLevel to ClickFunnels → Switching from ClickFunnels to GoHighLevel →

Frequently Asked Questions

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform built for agencies to manage clients, funnels, and automation under one roof.

What is ClickFunnels?

ClickFunnels is a funnel-building platform focused on fast, conversion-optimized landing pages, checkout flows, courses, and membership sites for direct-to-consumer sellers.

How much does GoHighLevel cost compared to ClickFunnels?

Both start at $97/mo. GoHighLevel’s price is driven by how many client sub-accounts and white-label features you need, while ClickFunnels’ price is driven by your contact list size, workspace count, and team size, so a large contact list can push ClickFunnels well past GoHighLevel’s flat-rate cost.

Does GoHighLevel or ClickFunnels have a free plan?

Neither has a permanent free plan; both offer a 14-day free trial.

Which is better for agencies, GoHighLevel or ClickFunnels?

GoHighLevel is the stronger fit. Its Unlimited and Agency Pro plans include unlimited client sub-accounts and white-label/SaaS mode, purpose-built for reselling to clients. ClickFunnels has no sub-account or white-label system.

Which is better for selling online, GoHighLevel or ClickFunnels?

ClickFunnels, for most direct-to-consumer sellers: faster page speed, more conversion-tested templates, and a deeper built-in eCommerce and course stack. GoHighLevel is the stronger choice when the priority is managing multiple clients rather than running your own storefront.

Ready to pick your funnel & agency platform?

Try GoHighLevel Try ClickFunnels
Related

See more Marketing Automation comparisons

See the full Marketing Automation hub for more comparisons, including GoHighLevel vs HubSpot and ActiveCampaign vs HubSpot.

View the Marketing Automation hub →

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

ClickFunnelsPricing, free plan, AI cost & every comparison›GoHighLevelPricing, free plan, AI cost & every comparison›
GoHighLevel vs HubSpotHead-to-head comparisonGoHighLevel vs ActiveCampaignHead-to-head comparisonGoHighLevel vs KartraHead-to-head comparisonGoHighLevel vs KeapHead-to-head comparisonGoHighLevel vs VendastaHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

Cite this page: HelpCompare, “GoHighLevel vs ClickFunnels”, helpcompare.com/gohighlevel-vs-clickfunnels/ (updated ).

Source links on this site are checked every month; last check . How sources are checked.

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01 · CompareWhich tool fits your team, side by side.132 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 14, 2026. No paid sponsorships, no affiliate commissions.

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