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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from ActiveCampaign to Keap

Keap’s implementation packages include data import and migration services for a fee.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from ActiveCampaign to KeapVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: What does it really take to move from ActiveCampaign to Keap?

A bigger bill and a hand rebuild of every automation, which pays off only if you'll actually use Keap's invoicing, checkout, payments and scheduling.

You go from $15/mo on Starter to $299/mo with 2 users, lose ActiveCampaign's 15 active automation goals and granular segmentation, and Keap's import help comes through paid implementation packages. Before you buy that package, get its scope in writing: which records it moves, whether tags and segments come across, and who rebuilds the automations, since those don't transfer at all. Then inventory what you have. List every automation, its trigger and whether it fired in the last few months, because most accounts carry dead ones, and rebuilding only the ones that make money shrinks both the project and the fee. Keep ActiveCampaign live until a real campaign lands in inboxes from Keap.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from ActiveCampaign to Keap

    Invoicing and payments included

    A feature ActiveCampaign does not offer.

    Appointment scheduling

    Built in.

    One flat price

    Covers the whole client-facing operation.

    How the migration actually works

    You lose ActiveCampaign’s deeper, more granular automation builder and its free contact-migration service.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Keap accountCreate your Keap account; its implementation package includes data import and migration services.
    3Set up your pipeline, invoicing and schedulingConfigure Keap’s sales pipeline, invoicing, checkout forms and appointment scheduling alongside its marketing automation.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    ActiveCampaign’s 15 active automation goals and granular segmentation have no exact Keap equivalent — Keap’s automation supports its broader toolkit rather than leading with automation depth.

    Pricing side by side

    PlanActiveCampaignKeap
    Pricing basisPer contact tier, account-wideFlat, 2 users included
    Entry priceStarter $15/mo (1,000 contacts)$299/mo ($39/mo per extra user)
    CRMStandard CRM includedIncluded
    Invoicing/paymentsNot offeredIncluded

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityActiveCampaignKeap
    Invoicing/paymentsNot offeredIncluded
    CRMStandard CRM includedIncluded
    Price$15/mo$299/mo (2 users)
    Automation depth15 active goalsIncluded, less granular

    Going the other direction, or want the full comparison first?

    Read the ActiveCampaign vs Keap comparison Switching from Keap to ActiveCampaign instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between ActiveCampaign and Keap. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: ActiveCampaign, Keap.

    What changesActiveCampaign (today)Keap (after)
    SOC 2 reportSOC 2 Type IIsourceNot published
    Other certificationsNot publishedPCI DSSsource
    HIPAA (BAA)BAA availableEnterprisesourceBAA availablesource
    Single sign-on (SAML/OIDC)YesEnterprisesourceNot published
    Two-factor authenticationYesEnforcement: StartersourceYesEnforcement: All plans (2FA mandatory for every user)source
    Data residency choicesUS, EU, APACsourceNot published
    Offline modePartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.sourceNot documented
    Device & session controlsYesIdle-session timeout with customizable session length; MFA required to use the mobile app.sourceNot published
    Editorial assessment

    Before you cut over

    • You have single sign-on in ActiveCampaign but we found none documented for Keap. Plan how people will sign in, and how you will remove leavers, before cut-over.
    • People who rely on ActiveCampaign offline will lose that: Keap doesn’t document an offline mode. Tell field and travelling staff before the switch.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Keap import ActiveCampaign data?

    Yes, through its paid implementation/migration services.

    Will it cost more?

    Yes, substantially, but you gain invoicing, checkout, payments and scheduling.

    Do I lose automation depth?

    Somewhat — ActiveCampaign’s automation builder is more granular at this price point.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    ActiveCampaignPricing, free plan, AI cost & every comparison›KeapPricing, free plan, AI cost & every comparison›
    ActiveCampaign vs KeapHead-to-head comparisonActiveCampaign vs HubSpotHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonActiveCampaign vs MailchimpHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonKeap vs KlaviyoHead-to-head comparison
    Keap to ActiveCampaignSwitching guideActiveCampaign to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to KeapSwitching guideKeap to HubSpotSwitching guideActiveCampaign to MailchimpSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from ActiveCampaign to Keap”, helpcompare.com/activecampaign-to-keap-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

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    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill