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Original research
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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from ActiveCampaign to Keap

Keap’s implementation packages include data import and migration services for a fee.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from ActiveCampaign to KeapVerified Sep 23, 2026

Quick verdict: Move to Keap if you need invoicing, checkout forms, payment processing or appointment scheduling bundled with your CRM and marketing, none of which ActiveCampaign offers.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from ActiveCampaign to Keap

    Invoicing and payments included

    A feature ActiveCampaign does not offer.

    Appointment scheduling

    Built in.

    One flat price

    Covers the whole client-facing operation.

    How the migration actually works

    You lose ActiveCampaign’s deeper, more granular automation builder and its free contact-migration service.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Keap accountCreate your Keap account; its implementation package includes data import and migration services.
    3Set up your pipeline, invoicing and schedulingConfigure Keap’s sales pipeline, invoicing, checkout forms and appointment scheduling alongside its marketing automation.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    ActiveCampaign’s 15 active automation goals and granular segmentation have no exact Keap equivalent — Keap’s automation supports its broader toolkit rather than leading with automation depth.

    Pricing side by side

    PlanActiveCampaignKeap
    Pricing basisPer contact tier, account-wideFlat, 2 users included
    Entry priceStarter $15/mo (1,000 contacts)$299/mo ($39/mo per extra user)
    CRMStandard CRM includedIncluded
    Invoicing/paymentsNot offeredIncluded

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityActiveCampaignKeap
    Invoicing/paymentsNot offeredIncluded
    CRMStandard CRM includedIncluded
    Price$15/mo$299/mo (2 users)
    Automation depth15 active goalsIncluded, less granular

    Going the other direction, or want the full comparison first?

    Read the ActiveCampaign vs Keap comparison Switching from Keap to ActiveCampaign instead?

    Frequently Asked Questions

    Does Keap import ActiveCampaign data?

    Yes, through its paid implementation/migration services.

    Will it cost more?

    Yes, substantially, but you gain invoicing, checkout, payments and scheduling.

    Do I lose automation depth?

    Somewhat — ActiveCampaign’s automation builder is more granular at this price point.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    ActiveCampaignPricing, free plan, AI cost & every comparison›KeapPricing, free plan, AI cost & every comparison›
    ActiveCampaign vs KeapHead-to-head comparisonActiveCampaign vs KlaviyoHead-to-head comparisonActiveCampaign vs MailchimpHead-to-head comparisonHubSpot vs KeapHead-to-head comparisonKeap vs KlaviyoHead-to-head comparisonKeap vs MailchimpHead-to-head comparison
    Keap to ActiveCampaignSwitching guideActiveCampaign to HubSpotSwitching guideHubSpot to ActiveCampaignSwitching guideHubSpot to KeapSwitching guideKeap to HubSpotSwitching guideActiveCampaign to MailchimpSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Start with the job

    Guides for the jobs this software does

    Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.

    Get more leads and customersAutomate follow-ups and nurture campaignsSend a newsletter or email campaignSchedule social media postsBuild an email listSend text messages to customersBuild landing pagesCollect forms and surveysAll 50 job guides
    Need sign-off?

    Turn this into a one-page decision brief

    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

    Build a decision brief

    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.113 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.226 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill