ActiveCampaign offers a free contact-migration service on every plan, making this one of the more supported paths in this category — though store-event data (purchase history, browse behavior) still needs to be reconnected separately.
Klaviyo's native Shopify sync and per-flow revenue attribution, in exchange for a standard CRM and an entry price of $15/mo against $20/mo.
ActiveCampaign's free contact-migration service moves your contacts, but purchase and browsing history isn't part of it and has to be reconnected separately. That matters more than it sounds. Any segment built on what people bought, like repeat buyers or lapsed customers, comes up empty until that history is back. And once you cancel Klaviyo, you lose the numbers that tell you which flows earn money. So before you leave, pull the revenue numbers for each flow over the past year and note what your abandoned-cart and post-purchase flows bring in. That baseline is the only way to tell whether the rebuilt versions in ActiveCampaign perform as well, or whether the $5/mo saving is costing you sales.
My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
$15/mo against Klaviyo’s $20/mo.
A feature Klaviyo does not offer.
Included on every ActiveCampaign plan.
You lose Klaviyo’s native Shopify sync and built-in revenue attribution — ActiveCampaign’s ecommerce integrations are standard, not purpose-built for attribution.
| Step | What you do |
|---|---|
| 1Export your contact list | Export contacts, tags and segments as CSV from the old tool. |
| 2Create your ActiveCampaign account | Create your ActiveCampaign account and use its free contact-migration service, or import your list as CSV. |
| 3Rebuild automations in ActiveCampaign’s builder | Recreate your automation logic using ActiveCampaign’s automation builder, and set up basic CRM/deal tracking if you plan to use it. |
| 4Rebuild automations | Recreate email sequences, triggers and automation rules by hand — these do not transfer automatically. |
| 5Reconnect integrations | Reconnect your website forms, e-commerce store or CRM sync to the new tool. |
| 6Run a real send before cancelling | Send one real campaign through the new tool and confirm deliverability before cancelling the old plan. |
What this path doesn’t do for you:
Klaviyo’s native store-event sync and revenue attribution per flow have no ActiveCampaign equivalent — expect to lose that level of e-commerce-specific reporting.
| Plan | Klaviyo | ActiveCampaign |
|---|---|---|
| Pricing basis | Per active-profile tier | Per contact tier, account-wide |
| Entry price | Email $20/mo (500 profiles) | Starter $15/mo (1,000 contacts) |
| CRM | None — event/profile data only | Standard CRM included |
| Free plan | 250 profiles | None, 14-day trial |
Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.
| Capability | Klaviyo | ActiveCampaign |
|---|---|---|
| Built for | E-commerce, Shopify-native | General marketing + light CRM |
| Price | $20/mo (500 profiles) | $15/mo (1,000 contacts) |
| CRM | None | Included |
| Migration service | Not named | Free, every plan |
Going the other direction, or want the full comparison first?
Read the ActiveCampaign vs Klaviyo comparison Switching from ActiveCampaign to Klaviyo instead?Security, offline and access rules that differ between Klaviyo and ActiveCampaign. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: Klaviyo, ActiveCampaign.
| What changes | Klaviyo (today) | ActiveCampaign (after) |
|---|---|---|
| ISO/IEC 27001 | Certifiedsource | Not published |
| Other certifications | ISO/IEC 27017, PCI DSSsource | Not published |
| HIPAA (BAA) | Not supportedsource | BAA availableEnterprisesource |
| Single sign-on (SAML/OIDC) | YesPaid planssource | YesEnterprisesource |
| SCIM user provisioning | YesPaid planssource | Not published |
| Two-factor authentication | YesEnforcement: Mandatory on all paid plans; Owner can require it on free accountssource | YesEnforcement: Startersource |
| Admin audit log | Yessource | Not published |
| Data residency choices | US onlysource | US, EU, APACsource |
| Encryption | Encrypted at rest and in transit ('strong encryption'; algorithm not stated)source | Not published |
| Offline mode | Not documented | PartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.source |
| Mobile apps | Not published | iOS, Androidsource |
| Device & session controls | Not published | YesIdle-session timeout with customizable session length; MFA required to use the mobile app.source |
Contacts move via its free migration service or CSV import; store event history (purchases, browsing) is not part of that and reconnects separately.
Yes, $5/mo at the entry tier.
Yes, Klaviyo’s per-flow revenue attribution has no ActiveCampaign equivalent.
No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import.
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