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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from Klaviyo to ActiveCampaign

ActiveCampaign offers a free contact-migration service on every plan, making this one of the more supported paths in this category — though store-event data (purchase history, browse behavior) still needs to be reconnected separately.

Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: What do I give up moving from Klaviyo to ActiveCampaign?

Klaviyo's native Shopify sync and per-flow revenue attribution, in exchange for a standard CRM and an entry price of $15/mo against $20/mo.

ActiveCampaign's free contact-migration service moves your contacts, but purchase and browsing history isn't part of it and has to be reconnected separately. That matters more than it sounds. Any segment built on what people bought, like repeat buyers or lapsed customers, comes up empty until that history is back. And once you cancel Klaviyo, you lose the numbers that tell you which flows earn money. So before you leave, pull the revenue numbers for each flow over the past year and note what your abandoned-cart and post-purchase flows bring in. That baseline is the only way to tell whether the rebuilt versions in ActiveCampaign perform as well, or whether the $5/mo saving is costing you sales.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Klaviyo to ActiveCampaign

    Lower entry price

    $15/mo against Klaviyo’s $20/mo.

    Standard CRM included

    A feature Klaviyo does not offer.

    Free migration service

    Included on every ActiveCampaign plan.

    How the migration actually works

    You lose Klaviyo’s native Shopify sync and built-in revenue attribution — ActiveCampaign’s ecommerce integrations are standard, not purpose-built for attribution.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your ActiveCampaign accountCreate your ActiveCampaign account and use its free contact-migration service, or import your list as CSV.
    3Rebuild automations in ActiveCampaign’s builderRecreate your automation logic using ActiveCampaign’s automation builder, and set up basic CRM/deal tracking if you plan to use it.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    Klaviyo’s native store-event sync and revenue attribution per flow have no ActiveCampaign equivalent — expect to lose that level of e-commerce-specific reporting.

    Pricing side by side

    PlanKlaviyoActiveCampaign
    Pricing basisPer active-profile tierPer contact tier, account-wide
    Entry priceEmail $20/mo (500 profiles)Starter $15/mo (1,000 contacts)
    CRMNone — event/profile data onlyStandard CRM included
    Free plan250 profilesNone, 14-day trial

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityKlaviyoActiveCampaign
    Built forE-commerce, Shopify-nativeGeneral marketing + light CRM
    Price$20/mo (500 profiles)$15/mo (1,000 contacts)
    CRMNoneIncluded
    Migration serviceNot namedFree, every plan

    Going the other direction, or want the full comparison first?

    Read the ActiveCampaign vs Klaviyo comparison Switching from ActiveCampaign to Klaviyo instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Klaviyo and ActiveCampaign. Rows where both tools are the same (2) are left out; the full side-by-side is on each tool’s page: Klaviyo, ActiveCampaign.

    What changesKlaviyo (today)ActiveCampaign (after)
    ISO/IEC 27001CertifiedsourceNot published
    Other certificationsISO/IEC 27017, PCI DSSsourceNot published
    HIPAA (BAA)Not supportedsourceBAA availableEnterprisesource
    Single sign-on (SAML/OIDC)YesPaid planssourceYesEnterprisesource
    SCIM user provisioningYesPaid planssourceNot published
    Two-factor authenticationYesEnforcement: Mandatory on all paid plans; Owner can require it on free accountssourceYesEnforcement: Startersource
    Admin audit logYessourceNot published
    Data residency choicesUS onlysourceUS, EU, APACsource
    EncryptionEncrypted at rest and in transit ('strong encryption'; algorithm not stated)sourceNot published
    Offline modeNot documentedPartialThe Forms for iPad app can collect form sign-ups offline and adds them to the account once back online; the main ActiveCampaign mobile app needs an internet connection.source
    Mobile appsNot publishediOS, Androidsource
    Device & session controlsNot publishedYesIdle-session timeout with customizable session length; MFA required to use the mobile app.source
    Editorial assessment

    Before you cut over

    • Set up single sign-on in ActiveCampaign on Enterprise before you invite the team, so accounts are created through your identity provider rather than by hand.
    • ActiveCampaign adds offline access (partial): install the mobile app for staff who work on the move.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does ActiveCampaign import Klaviyo data?

    Contacts move via its free migration service or CSV import; store event history (purchases, browsing) is not part of that and reconnects separately.

    Will I save money?

    Yes, $5/mo at the entry tier.

    Do I lose revenue attribution?

    Yes, Klaviyo’s per-flow revenue attribution has no ActiveCampaign equivalent.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import.

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Source links on this site are checked every month; last check . How sources are checked.

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    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.