Neither tool imports the other’s workflows automatically. Contacts move by CSV export/import; automation logic and CRM data are rebuilt or left behind.
Quick verdict: This is usually a cost or simplicity move: Mailchimp’s flat $13/mo is cheaper than HubSpot Starter’s $20/seat standing price, and its campaign builder is simpler if you were not using HubSpot’s CRM or sales tools.
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
$13/mo against $20/seat for HubSpot Starter.
Versus HubSpot Starter’s 1.
Less to configure if you only send email.
You lose HubSpot’s shared CRM record across marketing, sales and service — Mailchimp has no equivalent.
| Step | What you do |
|---|---|
| 1Export your contact list | Export contacts, tags and segments as CSV from the old tool. |
| 2Create your Mailchimp account | Create your Mailchimp account and import your contact list as a new audience. |
| 3Rebuild campaigns and automations | Recreate your email templates and automation journeys using Mailchimp’s builder. |
| 4Rebuild automations | Recreate email sequences, triggers and automation rules by hand — these do not transfer automatically. |
| 5Reconnect integrations | Reconnect your website forms, e-commerce store or CRM sync to the new tool. |
| 6Run a real send before cancelling | Send one real campaign through the new tool and confirm deliverability before cancelling the old plan. |
What this path doesn’t do for you:
HubSpot’s unified CRM, deal pipelines and cross-Hub automation have no Mailchimp equivalent — if you relied on those, keep a separate CRM.
| Plan | HubSpot | Mailchimp |
|---|---|---|
| Pricing basis | Per seat | Per contact tier, account-wide |
| Entry price | Starter $20/seat/mo (standing) | Essentials $13/mo (500 contacts) |
| CRM | Full CRM shared across Hubs | Basic contact records |
| Free plan | 2 users | 250 contacts |
Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.
| Capability | HubSpot | Mailchimp |
|---|---|---|
| CRM | Full CRM shared across Hubs | Basic contact records |
| Price | $20/seat/mo | $13/mo flat |
| Seats included | 1 | 3 |
| Free plan | 2 users | 250 contacts |
Going the other direction, or want the full comparison first?
Read the HubSpot vs Mailchimp comparison Switching from Mailchimp to HubSpot instead?No. Export contacts as CSV from HubSpot and import them as a new Mailchimp audience.
Usually, since Mailchimp’s $13/mo flat rate undercuts HubSpot’s $20/seat standing price for most small teams.
Yes, Mailchimp has no full CRM — keep a separate CRM if you relied on HubSpot’s shared contact and deal records.
No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import.
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
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Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
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