We read our 20 CRM migration guides and recorded what each says moves on its own. Only 9 of the 20 switches have a direct importer; the rest go through export files or a paid service. Automations are rebuilt by hand in 17 of 20, and custom fields need remapping or rebuilding in 16.
Your records usually move. Your automations almost never do.
In 17 of the 20 switches below, workflows have to be rebuilt by hand in the new CRM, and only 9 have a direct importer at all. So budget the rebuild, not the import: list every automation, pipeline stage and custom field before you sign, and keep the old plan running until the new one has handled real work.
My read of the verified data on this page, from guides checked against vendor sources between September 13, 2026 and September 27, 2026. Disagree or spot an error? Tell Bill
Hover or tap a label for the guide’s own words; every row links to its full guide. A dash means the guide does not say.
| Switch | Direct importer | Contacts | Deals | Activity history | Custom fields | Pipelines | Automations |
|---|---|---|---|---|---|---|---|
| Attio → HubSpot | No - export files | CSV | CSV | Partial | Rebuild | – | Rebuild |
| GoHighLevel → HubSpot | No - export files | CSV | CSV | – | Partial | Rebuild | Rebuild |
| GoHighLevel → Keap | No - export files | CSV | – | – | Partial | Rebuild | Rebuild |
| HubSpot → Attio | Import2 (Migrate CRM) | Automatic | Automatic | Stays behind | Partial | – | Rebuild |
| HubSpot → GoHighLevel | HubSpot Importer | Automatic | Automatic | – | Partial | Automatic | Rebuild |
| HubSpot → Keap | Paid service only | CSV | – | – | – | – | Rebuild |
| HubSpot → Pipedrive | No - export files | CSV | CSV | CSV | Partial | Rebuild | Rebuild |
| HubSpot → Salesforce | No - export files | CSV | CSV | – | Partial | – | Rebuild |
| HubSpot → Zoho CRM | API-based HubSpot migration (Zoho CRM data migration) | Automatic | Automatic | Automatic | – | – | – |
| Keap → GoHighLevel | No - export files | CSV | CSV | – | Partial | – | – |
| Keap → HubSpot | No - export files | CSV | CSV | – | – | – | Rebuild |
| Pipedrive → HubSpot | No - export files | CSV | CSV | CSV | Partial | Rebuild | Rebuild |
| Pipedrive → Salesforce | No - export files | CSV | CSV | CSV | Rebuild | Rebuild | Rebuild |
| Pipedrive → Zoho CRM | Zoho’s documented migration path | Automatic | Automatic | Automatic | Rebuild | Rebuild | Rebuild |
| Salesforce → HubSpot | Salesforce integration “Objects from an app → Salesforce records” importer | Partial | Automatic | CSV | – | – | Rebuild |
| Salesforce → Pipedrive | Import2 | Automatic | Automatic | Automatic | Rebuild | Rebuild | Rebuild |
| Salesforce → Zoho CRM | Zoho’s documented migration tool | Automatic | Automatic | Automatic | Rebuild | Rebuild | Rebuild |
| Zoho CRM → HubSpot | Zoho CRM data sync app | Automatic | Automatic | CSV | Partial | – | – |
| Zoho CRM → Pipedrive | Import2 | Automatic | Automatic | Automatic | Rebuild | Rebuild | Rebuild |
| Zoho CRM → Salesforce | No - export files | CSV | CSV | – | Rebuild | Rebuild | Rebuild |
Each row comes from one published HelpCompare migration guide, which was checked against the vendors’ own import documentation on the date shown in the dataset. For every fact we store a verbatim quote from that guide, so you can check it. If a guide does not mention a data type, the table shows a dash: that means “not stated”, not “moves fine”. We publish no hours, costs or difficulty scores here because the guides don’t state them, and we don’t estimate them. To estimate your own switch, use the switching cost calculator.
The table is verified data. “What the pattern means” and the bottom line above are editorial assessment, based on that data (how we separate the two).
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