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MARKETING AUTOMATION · MIGRATION GUIDE

Switching from Klaviyo to Keap

Keap’s implementation packages include data import and migration services for a fee.

Quick verdict: Move to Keap if you want CRM, invoicing, checkout, payments and scheduling bundled with your marketing — a much bigger platform than Klaviyo alone.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time
Data Friction Rating
Total Hidden Switching Cost $0

    Why teams move from Klaviyo to Keap

    CRM, invoicing and payments included

    Features Klaviyo does not offer.

    One platform for the whole operation

    Not just email/SMS.

    Appointment scheduling

    Built in.

    How the migration actually works

    You lose Klaviyo’s native e-commerce event sync and per-send revenue attribution — Keap’s marketing automation is not built around that.

    StepWhat you do
    1Export your contact listExport contacts, tags and segments as CSV from the old tool.
    2Create your Keap accountCreate your Keap account; its implementation package includes data import and migration services.
    3Set up your pipeline, invoicing and schedulingConfigure Keap’s sales pipeline, invoicing, checkout forms and appointment scheduling alongside its marketing automation.
    4Rebuild automationsRecreate email sequences, triggers and automation rules by hand — these do not transfer automatically.
    5Reconnect integrationsReconnect your website forms, e-commerce store, payment processor or CRM sync to the new tool.
    6Run a real send before cancellingSend one real campaign through the new tool and confirm deliverability before cancelling the old plan.

    What this path doesn’t do for you:

    Klaviyo’s native Shopify sync and revenue attribution have no Keap equivalent — consider keeping Klaviyo running alongside for e-commerce-specific reporting.

    Pricing side by side

    PlanKlaviyoKeap
    Pricing basisPer active-profile tierFlat, 2 users included
    Entry priceEmail $20/mo (500 profiles)$299/mo ($39/mo per extra user)
    CRMNone — event/profile data onlyIncluded
    Invoicing/paymentsNot offeredIncluded

    Standard list prices checked on each vendor’s pricing page on September 23, 2026. HubSpot price is the $20/seat standing rate, not its current new-customer promo.

    Feature parity check

    CapabilityKlaviyoKeap
    CRMNoneIncluded
    Invoicing/paymentsNot offeredIncluded
    Revenue attributionBuilt inNot core
    Price$20/mo (500 profiles)$299/mo (2 users)

    Going the other direction, or want the full comparison first?

    Read the Keap vs Klaviyo comparison Switching from Keap to Klaviyo instead?

    Frequently Asked Questions

    Does Keap import Klaviyo data?

    Yes, through its paid implementation/migration services.

    Will it cost more?

    Yes, substantially, but you gain CRM, invoicing, payments and scheduling.

    Do I lose revenue attribution?

    Yes, Keap does not attribute revenue per send the way Klaviyo does.

    Do my automations and workflows carry over?

    No. Automation logic, workflows and segmentation rules are specific to each platform’s builder and are rebuilt by hand in the new tool; only contact data moves via export/import or a migration service.

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

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    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.