GoHighLevel vs Kartra: Which Funnel & Course Platform Wins in 2026?
GoHighLevel starts at $97/mo with unlimited contacts on every plan and is built for agencies managing multiple clients. Kartra starts at $59/mo but tiers its price by lead count, and packs in video hosting, membership sites, and affiliate management out of the box. Here is the real pricing, feature, and cost breakdown.
Reviewed by GoHighLevel
Kartra
GoHighLevel vs Kartra: quick facts
| At a glance | GoHighLevel | Kartra |
|---|---|---|
| Category | Funnel Building & Course Platforms | |
| Entry price | Starting at $97/mo | Starting at $59/mo |
| Free plan | 14-day free trial | 14 days for $1 |
GoHighLevel vs Kartra at a glance
| Category | GoHighLevel | Kartra |
|---|---|---|
| Starting price | $97/mo (Starter) | $59/mo (Essentials) |
| Most popular plan | Unlimited — $297/mo | Growth — $229/mo |
| Pricing model | Flat monthly, unlimited contacts on every plan | Flat monthly, but tiered by lead count |
| Contacts / leads included | Unlimited on every plan | 500 (Essentials) up to 25,000 (Professional) |
| Agency sub-accounts | Unlimited (Unlimited plan and up) | Not a native concept |
| White-label / SaaS mode | Agency Pro tier and up | Not available |
| Video hosting | Not built in | Native, unlimited bandwidth on all plans |
| Courses & membership sites | Basic membership/course features | Full-featured membership portal & drip content |
| Affiliate management | Not available | Built-in affiliate program management |
| Free trial | 14 days | 14 days for $1 |
| Best for | Agencies & multi-client teams | Course creators & coaches selling directly |
Is GoHighLevel cheaper than Kartra?
Kartra’s entry price is lower ($59/mo vs $97/mo), but that gap closes — and often reverses — once your lead list grows. GoHighLevel’s price is driven by how many client sub-accounts you need, not your contact count, so it stays flat as your list grows. Kartra’s price climbs in steps as your lead count crosses each tier’s threshold — see the calculator below for the exact breakeven point.
Full pricing breakdown
GoHighLevel prices are flat monthly regardless of contact list size. Kartra prices are also flat per tier, but which tier you need depends entirely on your lead count.
Starter
$97/mo
3 sub-accounts · unlimited contacts & users · core CRM, funnels, automations
Unlimited
$297/mo
Unlimited sub-accounts · unlimited contacts & users · rebillable phone & email
Agency Pro
$497/mo
Everything in Unlimited · SaaS mode · white-label mobile app · advanced API
Enterprise
Custom
Dedicated account manager · custom development · premium support
Essentials
$59/mo
500 leads · 1 user · unlimited pages, videos & emails · 1 domain
Starter
$119/mo
2,500 leads · 3 users · membership portals · affiliate management
Growth
$229/mo
12,500 leads · 5 users · helpdesk · 3 custom domains
Professional
$549/mo
25,000 leads · 10 users · agency features · priority support
Cost calculator: what does your lead list actually cost?
GoHighLevel
Unlimited
$297/mo
Unlimited contacts included — price never changes
Kartra
Growth
$229/mo
Required tier for your lead count
Feature-by-feature breakdown
Pricing structure. Both platforms use flat monthly pricing with no per-seat charges. The real difference is what triggers an upgrade: GoHighLevel only asks you to pay more when you need additional client sub-accounts or white-label features, while Kartra asks you to pay more once your lead list outgrows your current tier — leads included range from 500 on Essentials up to 25,000 on Professional.
Course, membership, and video. Kartra is purpose-built for creators selling courses and coaching: native video hosting with unlimited bandwidth, a full membership-portal builder with drip content, and a built-in affiliate management system to recruit and pay promoters. GoHighLevel covers the basics for memberships and courses but has no native video hosting or affiliate management — both require third-party tools to match Kartra.
Agency and multi-client management. GoHighLevel was built for agencies from the ground up: the Unlimited plan and up include unlimited client sub-accounts, and Agency Pro adds white-label SaaS mode so agencies can resell the platform under their own brand. Kartra has no equivalent sub-account or white-label system — it is built for a single business to run its own funnels and courses, not to be resold to clients.
Support and helpdesk. Kartra’s Growth plan and up include a built-in helpdesk ticketing system for supporting your own customers. GoHighLevel does not include a customer-facing helpdesk, though its CRM and pipeline tools can be adapted for internal support workflows.
Choose GoHighLevel if…
You run an agency or a growing team managing multiple clients, and want unlimited contacts and sub-accounts without your bill climbing as your list grows.
Choose Kartra if…
You sell courses, coaching, or memberships directly to your own audience and want video hosting, membership portals, and affiliate management built into one subscription.
Frequently Asked Questions
What is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing platform built for agencies to manage clients, funnels, and automation under one roof.
What is Kartra?
Kartra is an all-in-one marketing platform for course creators and coaches, combining funnel building, video hosting, membership sites, email marketing, and affiliate management.
How much does GoHighLevel cost compared to Kartra?
GoHighLevel starts at $97/mo and Kartra starts at $59/mo. GoHighLevel’s price is driven by how many client sub-accounts and white-label features you need, while Kartra’s price is driven by your lead count — a large list can push Kartra well past GoHighLevel’s flat-rate cost.
Does GoHighLevel or Kartra have a free plan?
Neither has a permanent free plan. GoHighLevel offers a 14-day free trial; Kartra offers full access for 14 days for $1.
Which is better for agencies, GoHighLevel or Kartra?
GoHighLevel, by a wide margin. Its Unlimited and Agency Pro plans include unlimited client sub-accounts and white-label/SaaS mode, purpose-built for reselling to clients. Kartra has no sub-account or white-label system.
Which is better for course creators, GoHighLevel or Kartra?
Kartra, for most course creators and coaches — native video hosting, a more polished membership-site builder, and built-in affiliate management. GoHighLevel is the stronger choice when the priority is managing multiple clients rather than selling your own courses.
Ready to pick your funnel & course platform?
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