Switching from Squarespace to Wix
Switching from Squarespace to Wix is typically about wanting more design flexibility, a broader app marketplace, or Wix’s advanced business tools like Velo custom code.
Why teams switch from Squarespace to Wix
Broader app marketplace
Wix’s App Market offers a wider range of third-party integrations for booking, marketing, and business operations than Squarespace’s extension library.
More granular design customization
Wix’s editor and Velo custom-code platform give more control over layout and functionality than Squarespace’s more templated design system.
Flexible pricing tiers for different needs
Wix’s wider spread of plans, from Light to Business Elite, can better match specific budgets and feature needs than Squarespace’s four-tier structure.
Switching Cost & Friction Estimator
Estimate the real hidden cost of moving from Squarespace to Wix — not just the subscription price.
How to migrate your data
Wix has no native importer for Squarespace sites — even blog-post import, which Wix supports from WordPress, is still just a feature request for Squarespace.
| Step | What happens |
|---|---|
| 1. Export product data from Squarespace | If you run Squarespace Commerce, export your product catalog as CSV, then reformat it to match Wix’s product-import template for Wix Stores. |
| 2. Import products into Wix Stores | Upload the reformatted CSV through Wix’s import tool, keeping within its 15MB and 10,000-row limits per file. |
| 3. Manually rebuild pages and design | Pick a Wix template and manually recreate your Squarespace pages, since layout, fonts, and design elements have no automated transfer path. |
| 4. Manually recreate blog content | Copy blog posts over by hand — Wix’s official blog importer supports WordPress, not Squarespace, so this content type has no automated route. |
| 5. Set up 301 redirects | Map old Squarespace URLs to their new Wix addresses with 301 redirects so search rankings and existing backlinks aren’t lost. |
| 6. Test bookings, forms, and go live | Rebuild any Squarespace Scheduling/Acuity bookings or contact forms using Wix’s equivalents, then verify everything before switching DNS. |
Pricing during the transition
Both platforms bundle hosting into every plan, so compare tiers with similar feature sets.
| Plan | Squarespace | Wix |
|---|---|---|
| Free plan | No permanent free plan — 14-day free trial only | Free plan: $0/month (Wix branding, limited storage) |
| Entry paid tier | Basic: around $25/month (annual billing around $19/month) | Light: around $18/month |
| Mid tier | Core: around $39/month (annual billing around $29/month) | Business: around $40/month |
Squarespace has no permanently free plan, only a 14-day trial, while Wix offers an indefinitely usable (if limited and branded) free tier.
Feature-parity checklist
Both are all-in-one website builders, but they differ in design philosophy and app ecosystem breadth.
| Feature | Squarespace | Wix equivalent |
|---|---|---|
| Template design quality | Generally more polished, design-forward templates | Wide variety, more mixed design consistency |
| App/extension ecosystem | Smaller extension library, more curated | Larger third-party App Market |
| E-commerce features | Squarespace Commerce, tightly integrated with content | Wix Stores, flexible but more modular |
| Blogging tools | Strong native blogging, popular with creatives | Solid, app-extensible blogging |
| Custom code flexibility | More limited custom-code injection points | Velo by Wix for custom development |
Frequently Asked Questions
Does Wix have any official importer for Squarespace sites?
No — there is no native importer for Squarespace design, pages, or content; even blog-post import (which Wix supports for WordPress) is only an open feature request for Squarespace.
Can I at least bring my product catalog over automatically?
Yes, that’s the one path that works — export your Squarespace product catalog as CSV and import it into Wix Stores using Wix’s import template.
Will my Squarespace blog posts transfer to Wix?
No, there’s no automated path, so blog content needs to be copied over manually, post by post.
Is switching from Squarespace to Wix a bigger project than the reverse?
It’s roughly comparable — both directions require a full manual design rebuild, since neither platform has a real Squarespace-Wix importer for anything beyond product CSVs.
How do I protect my SEO rankings during the switch?
Set up 301 redirects from every old Squarespace URL to its new Wix page and resubmit your sitemap to Google Search Console after launch.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.
