Switching from Wix to Squarespace
Switching from Wix to Squarespace is typically a design-driven move, chasing Squarespace’s more polished templates and photography-forward aesthetic rather than any functional gap in Wix.
Why teams switch from Wix to Squarespace
More polished design templates
Squarespace’s templates are generally considered more visually refined out of the box, which matters for design-conscious brands like photographers, studios, and boutiques.
Tighter e-commerce and content integration
Squarespace Commerce plans blend blogging, galleries, and product sales more seamlessly than Wix’s more modular app-based approach.
Simpler, more predictable plan structure
Squarespace’s four core plans are easier to reason about than Wix’s wider mix of plans and optional business apps.
Switching Cost & Friction Estimator
Estimate the real hidden cost of moving from Wix to Squarespace — not just the subscription price.
How to migrate your data
Squarespace’s own documentation is explicit that there’s no full-site import from Wix — only product data has any automated path.
| Step | What happens |
|---|---|
| 1. Export Wix Stores products as CSV | If you run Wix Stores, export your product catalog as a CSV file, since this is the only content type Squarespace can import from Wix. |
| 2. Import products into Squarespace Commerce | Reformat the CSV to match Squarespace’s product-import template and upload it, correcting any field mismatches Squarespace flags. |
| 3. Pick a Squarespace template and rebuild pages | Choose a Squarespace template and manually recreate every page, since Wix layouts, fonts, and design elements cannot be imported at all. |
| 4. Manually recreate blog content | Copy over blog posts by hand (text and images), since there is no blog-post import path from Wix to Squarespace. |
| 5. Set up 301 redirects | Map old Wix URLs to their new Squarespace addresses with 301 redirects to protect SEO rankings and existing backlinks. |
| 6. Test forms, checkout, and go live | Rebuild contact forms and verify Squarespace Commerce checkout works end-to-end before pointing your domain’s DNS to Squarespace. |
Pricing during the transition
Both platforms bundle hosting into every plan, so compare tiers with similar feature sets.
| Plan | Wix | Squarespace |
|---|---|---|
| Free plan | Free plan: $0/month (Wix branding, limited storage) | No permanent free plan — 14-day free trial only |
| Entry paid tier | Light: around $18/month | Basic: around $25/month (annual billing around $19/month) |
| Mid tier | Business: around $40/month | Core: around $39/month (annual billing around $29/month) |
Squarespace has no permanently free plan, only a 14-day trial, while Wix offers an indefinitely usable (if limited and branded) free tier.
Feature-parity checklist
Both are all-in-one website builders, but they differ in design philosophy and app ecosystem breadth.
| Feature | Wix | Squarespace equivalent |
|---|---|---|
| Template design quality | Wide variety, more mixed design consistency | Generally more polished, design-forward templates |
| App/extension ecosystem | Larger third-party App Market | Smaller extension library, more curated |
| E-commerce features | Wix Stores, flexible but more modular | Squarespace Commerce, tightly integrated with content |
| Blogging tools | Solid, app-extensible blogging | Strong native blogging, popular with creatives |
| Custom code flexibility | Velo by Wix for custom development | More limited custom-code injection points |
Frequently Asked Questions
Can Squarespace import my Wix site design automatically?
No — Squarespace’s own help documentation confirms layout, design, fonts, and most content cannot be imported from Wix at all.
Is there any automated data transfer from Wix to Squarespace?
Only product data — you can export a Wix Stores catalog as CSV and import it into Squarespace Commerce; everything else must be rebuilt manually.
Will my Wix blog posts move over to Squarespace?
No, there’s no blog-post import path between the two, so blog content has to be copied over by hand.
How much SEO risk is there in this switch?
Significant if you skip redirects — since URLs and page structure change completely, setting up 301 redirects from old Wix URLs is essential.
How long does a typical Wix-to-Squarespace rebuild take?
For a small brochure site, often one to two weeks; larger sites with e-commerce and blogs can take a month or more given the fully manual rebuild.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.
